Search Engine Land

FEBRUARY 19, 2024

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Reviews on the Google Business Profile.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Engineering 111

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. Read the full Salesforce Winter 2024 release notes here. Get MarTech! In your inbox.

Cross-sell 122

Cross-sell B2B User Experience Represent 122

Martech

OCTOBER 9, 2024

Marketers can guide visitors to the next logical step, whether it’s accessing more information, making a purchase, or scheduling a meeting with the best rep for them — all while reducing tool complexity and enhancing the user experience. Stay tuned for next month’s updates as HubSpot continues to evolve.

Product 117

Product Real Estate CRM Pipeline 117

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. This update delivers an enhanced user experience for agents. 9, 2024, Marketo initiated the transition to a newer version of jQuery , from 1.x

X-functional 108

X-functional Angle User Experience Presentation 108

Salesforce

DECEMBER 6, 2023

Treat AI as a new class of user Today, Trailblazers apply their Salesforce User Experience (UX) Designer certification to thoughtfully crafting these customer journeys for human users. Design for All Learn why it’s important to make technology accessible to everyone.

UX 72

UX Legal Negotiate User Experience 72

Sales Pop!

JUNE 14, 2024

Because of its rapid evolution, technology plays a crucial role in shaping the industry. Today, many F&B tech players cater to the growing demands for sustainability, efficiency, and personalized experiences. What These F&B Tech Startups Bring in 2024 F&B tech startups bring various solutions to the table this year.

Agriculture 52

Agriculture Manufacturing Technology Technology 52

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Easier HubSpot navigation for enhanced user experience. February brought updates that introduce groundbreaking forecasting tools and service enhancements. In your inbox.

Strategize 106

Strategize User Experience Contact Service 106

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Commission 107

Commission Territory Legal Prospecting 107

Hubspot

MAY 6, 2024

Technology companies possess a special magic. While it sounds negative, you're happily using disruptive technology right now. Image Source New Technology Behind almost every unicorn startup is research, innovation, and new technology. Technology is the easiest product to scale. has the largest unicorn herd.

Manufacturing 56

Manufacturing Pharmaceutical Technology Technology 56

Search Engine Land

DECEMBER 7, 2023

6 steps to future-proof your SERPs in 2024 As the digital landscape evolves with technologies like SGE, it is crucial to adapt your SEO and content strategies accordingly. Brands need to build a site for user experience, not to win awards, according to Bill Hunt , president of Back Azimuth Consulting. See terms.

Niche 123

Niche User Experience Real Estate CTR 123

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate. SEO: Similarities and differences How is GEO similar to SEO?

Engineering 110

Engineering Objectives and Key Results User Experience Trust 110

Martech

JULY 30, 2024

TikTok parent company ByteDance plans to invest over $2 billion in an AI hub in Malaysia, though this technology will likely stretch far beyond video editing capabilities to help bolster ad and user experience. It’s too early to tell how Leonardo.AI’s genAI technology will surface in Canva’s Magic Studio or in other tools.

Commission 110

Commission Launch Advertising/ Marketing User Experience 110

Search Engine Land

FEBRUARY 19, 2024

So, what do I think this means for voice search, and is it important in 2024? In 2024, voice assistants are expected to reach 8.4 Voice search is changing, seeing technological advances, and is impacting industries. Younger users (Gen Alpha) Younger users are using voice more often to find answers. billion units.

Entertainment 123

Entertainment Technology Technology Gaming 123

Martech

AUGUST 19, 2024

I am the first generative AI chatbot for marketing technology professionals. Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences. Future-proofing: Technology is always evolving.

Territory 101

Territory Technology Technology Presentation 101

Martech

AUGUST 22, 2024

Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. The technology to do this is available today, but it’s difficult for most marketers to build. However, once built, it is very easy to use.

User Experience 135

User Experience Consult Start-ups Price 135

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

DECEMBER 7, 2023

It uses proprietary technology and large language models to scan enterprise knowledge sources and provide accurate information quickly through various digital channels. LogRocket’s Galileo AI analyzes user experience data and identifies key areas of friction. Personality personalizes content with a unique brand voice and style.

E-commerce 112

E-commerce User Experience Campaign Conversion 112

Martech

JULY 8, 2024

I am the first generative AI chatbot for marketing technology professionals. Optimize the user experience: Create a seamless and intuitive user experience that guides customers through their consideration journey. This includes fast loading times, easy navigation, and a seamless mobile experience.

Customers 116

Customers User Experience A/B testing Lead generation 116

Search Engine Land

DECEMBER 14, 2023

It will then gradually expand to all EEA and UK traffic by the end of February 2024. TCF is a voluntary standard developed by IAB Europe that fosters collaboration between website publishers, app developers, and technology partners. Enforcement will begin on January 16, 2023, and will affect a small percentage of EEA and UK traffic.

Territory 85

Territory Legal User Experience Campaign 85

Search Engine Land

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 100

User Experience Manufacturing Sports Engineering 100

Martech

JULY 16, 2024

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance 121

Finance Non-Profits Click Through Rate Strategize 121

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Advisory and consulting firms can provide change management expertise to help businesses navigate the cultural, operational, and technological changes required for successful CX transformation. I am trained with MarTech content.

Customers 107

Customers Consult User Experience Strategize 107

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.

User Experience 107

User Experience Manufacturing Sports Engineering 107

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Safeguarding consumer data is crucial for your business’s success and reputation in 2024.

Trust 114

Trust Customers Healthcare Government 114

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. You must understand the technological aspects and the company’s goals and strategy.

Strategize 120

Strategize Technology Technology Retail 120

Search Engine Land

OCTOBER 6, 2023

Here are some key strategies and initiatives to consider as you create a roadmap for a future-proof experience in 2024. Personalization: Tailoring user experiences based on individual preferences and behaviors. Brands must leverage the right CMS, CDP and CRM for personalizing user experiences.

UX 118

UX User Experience Engineering Government 118

Search Engine Land

DECEMBER 18, 2023

This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. Mobile: Does your site provide a solid mobile experience? Technology : Is your website search engine-friendly? User experience (UX): Ensure your site is a joy to use and navigate.

UX 129

UX Click Through Rate Engineering Service 129

SaaStr

AUGUST 21, 2024

So we’re scaling up the final speakers for 2024 SaaStr Annual, Sep 10-12 in SF Bay! We’re also starting to roll out sign up for 100s and 100s Braindates and Mentorship Sessions now, look for an email in your inbox soon if you are signed up for Annual! We’ll post the top ones soon! May Habib, CEO and Co-Founder @ Writer.ai

GTM 87

GTM Price User Experience Account management 87

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. ” #4. Should be a great one! #5. CEO and Co-Founder Bella Liu, Writer.ai

GTM 93

GTM Cross-sell Finance Price 93

Martech

JUNE 25, 2024

Composability, it turns out, isn’t just a buzzword or a strategy — it’s the actual practice of successful companies navigating the complex world of marketing technology. Take our brief 2024 MarTech Replacement Survey 2. But there is a more nuanced reality that challenges both these perspectives.

B2C 99

B2C Legal Government CRM 99

Search Engine Land

JULY 24, 2024

Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot. If anything, all of the changes we’ve seen in 2024 have just reinforced this for me.”

Gaming 97

Gaming Campaign Referrals Growth 97

Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. This year will see a renewed emphasis on regulatory compliance as five additional U.S.

GTM 98

GTM Legal UX User Experience 98

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Tracking the time users take to derive value offers insights into initial user experience effectiveness. Contract renewal dates. At Demandbase, data wins every time. Big things ahead.

GTM 99

GTM Intrinsic Customers Contract 99

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape. Are you getting the most from your stack?

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Salesforce

NOVEMBER 17, 2023

How did the market get this massive and what changes are in store as technology and customer expectations evolve? Check out these stats: Ecommerce sales are projected to reach 57% of retail sales by 2024. Ultimately, new technology means that ecommerce teams can work smarter and faster. What you’ll learn: What is ecommerce?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Search Engine Land

SEPTEMBER 25, 2023

Collecting data on your site’s performance is the first step toward delivering a great user experience. Among them are Core Web Vitals, a set of performance signals that Google deems critical to all web experiences. If a user interacts with an on-page element (i.e., Enter Cumulative Layout Shift (CLS).

User Experience 115

User Experience Intrinsic UX Start-ups 115