Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. Thanks to the January updates, on-demand webinar functionality is now available. This update delivers an enhanced user experience for agents.

X-functional 101

X-functional Angle User Experience Presentation 101

Search Engine Land

DECEMBER 28, 2023

MCN will officially replace Google Merchant Center in early 2024. YouTube’s ad blocker battle In May, YouTube began issuing warning notifications to users, informing them that ad blockers are not allowed on the platform. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

APRIL 26, 2024

The March 2024 core update has been a volatile, mammoth update. Use the filter functionality to isolate positive or negative changes. But if you’ve done all the above analysis and are genuinely working toward improving your website, content and user experience, don’t get disheartened.

X-functional 114

X-functional User Experience UX Follow-up 114

Search Engine Land

MAY 7, 2024

The brand search index from Google Trends doesn’t show a strong relationship between brand search volume and non-brand clicks from 2022 to 2024, but before 2021, Lectric didn’t have many brand searches. The x -axis shows U.S. I write extensively about digital PR for SEO and cross-functional PR and SEO teams.

CTR 83

CTR Electricity Real Estate X-functional 83

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform.

E-commerce 126

E-commerce Launch Campaign Retail 126