Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

Retail 119

Retail Networking Transportation Hospitality 119

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Martech

MARCH 12, 2025

Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. The post How to inflation-proof your marketing in 2025 appeared first on MarTech.

Strategic partnership 110

Strategic partnership Strategize Finance B2B 110

SaaStr

JANUARY 2, 2025

2025 wont be the death of the AE or even the SDR. The post 2025 And The Rise of the Mech Account Executive appeared first on SaaStr. Great tools that let a human, at least in theory, do their job more efficiently with technology. You loaded up your AEs and SDRs with as many of these tools as possible. We may be building Mech AEs.

Up-sell 132

Up-sell B2B Engineering Technology 132

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. 52% said AI skills will be much more important for hiring in 2025. AI adoption. Processing.

Growth 130

Growth Technology Technology Follow-up 130

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Government 112

Government Technology Technology B2C 112

Salesfolks

NOVEMBER 3, 2024

As 2025 approaches, sales leaders are reflecting on past performance while building their strategies for the future. Here’s a comprehensive guide to building a 2025 sales plan that aligns with your business goals, empowers your sales team, and keeps you accountable for success.

Sales 96

Sales Growth 96

Sales Gravy

DECEMBER 25, 2024

These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Success in 2025 will be about maintaining that focus, even when motivation dips. Success in 2025 will be about maintaining that focus, even when motivation dips.

Conversion 97

Conversion Pitch Sales Trust 97

SaaStr

DECEMBER 31, 2024

I dont know what 2025 will bring. — Aaron Levie (@levie) December 31, 2024 What more can you do in 2025? What will AI truly bring to your app and competitors apps in 2025? 2025 Will Be Radically Different. In vertical SaaS, many are even further behind. How will you get ahead? How will you not be left behind?

B2B 132

B2B Start-ups Up-sell Sell 132

Force Management

NOVEMBER 7, 2024

Tune in below to hear 2025 sales best practices from a variety of established minds in the sales world. They discussed their sales journeys, critical career moves, management advice and emerging technologies. We also heard some great perspectives from our hosts, John Kaplan and John McMahon.

Sales 108

Sales Technology Technology Conversion 108

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Strategize 122

Strategize Campaign Technology Technology 122

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025. Processing.

Strategize 124

Strategize Trust Technology Technology 124

SaaStr

OCTOBER 29, 2024

And so, Private-Equity backed SaaS companies may finally in 2025 say It’s Just Time. Genesys may be the first of a flood of these PE-backed SaaS IPOs in 2025. Will it be a flood of these PE-backed IPOs in 2025? Will 2025 Be The Year Of The “It’s Just Time” IPO? Longer is suboptimal, btu OK.

Contact 126

Contact Growth Market share Customers 126

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 122

GTM Go To Market B2C Objectives and Key Results 122

Martech

JANUARY 8, 2025

The post 5 ways to crush sales bottlenecks and accelerate deals in 2025 appeared first on MarTech. Dig deeper: 7 ways to end the sales and marketing Catch-22 Email: Business email address Sign me up! Processing.

CRM 124

CRM Follow-up Sales Prospecting 124

SaaStr

FEBRUARY 1, 2025

The Real Truth About AI Data Privacy in 2025: What Every SaaS Company Needs to Know The explosion of AI adoption has created massive new privacy risks for SaaS companies. Because here’s the truth about 2025: Every major enterprise customer is asking about this in sales calls. In 2024, you needed basic protections.

Government 109

Government Trust Product Customers 109

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

SaaStr

FEBRUARY 24, 2025

And per Sapphire Ventures , 2025 is starting off similarly. year-over-year from the start of 2025 This look at VC deals overall since 2019 show the trend even more viscerally. The post Sapphire Ventures: VC Deals in B2B Start 2025 Down Another -8% appeared first on SaaStr.

B2B 95

B2B Growth Start-ups Closing 95

Martech

JANUARY 21, 2025

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? The post Make 2025 the year your video creative shines appeared first on MarTech. A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Save your spot here !

115

115

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

SaaStr

FEBRUARY 7, 2025

In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. But the downturn?

Legal 92

Legal Contract B2B Growth 92

Martech

JANUARY 14, 2025

Lessons from the past peak season to inform your 2025 plans. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Delivering personalized experiences at scale with AI. Save your spot here!

Retail 111

Retail A/B testing Technique Technology 111

Martech

OCTOBER 28, 2024

The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech. Discover how to test, learn, and adapt your AI-powered loyalty programs to create highly personalized experiences that resonate with each individual.

E-commerce 129

E-commerce Engineering Technology Technology 129

Partners in Excellence

JANUARY 24, 2025

<div class="post-info"> Posted on January, 2025 </div> appeared first on Partners in EXCELLENCE. They twist that, but still have interesting ideas about the approach. The post Your Dashboards Are Useless, What Are Your 5 KPI's? <div

High impact 111

High impact Pipeline Inside sales Quota 111

Membrain

FEBRUARY 2, 2025

As we step into 2025, sales strategies are being reshaped by shifting economic conditions, expanding buying committees, and the integration of new technologies. In the fast-paced world of tech sales, staying ahead of the curve is crucial.

Cold Call 88

Cold Call B2B Sales Technology 88

Iannarino

JANUARY 7, 2025

The new hire asked me why we pursue companies that already have a supplier. He wondered aloud whether it would be easier to target companies that dont have a supplier. I explained that the best prospective clients are already using a competitor because companies that dont buy what we sell typically dont need our services.

Clients 275

Clients Prospecting Service Sell 275

Martech

OCTOBER 3, 2024

The post 2025 Programmatic Playbook: Working Smarter Not Harder appeared first on MarTech. Persona-centric tips for maximum impact. Cutting-edge, cookieless targeting solutions and emerging channels. Register today to maximize your programmatic campaigns.

Campaign 75

Campaign Customers 75

Search Engine Land

OCTOBER 3, 2024

Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save time” by using AI to partially or fully write content, sometimes with little to no human oversight As guardians of the corpus of the web (it’s scary, but true in many ways), SEO professionals should seriously consider whether the content they’re (..)

Intrinsic 116

Intrinsic Engineering Consult Process 116

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. The post 13 HubSpot updates from December to kickstart your 2025 appeared first on MarTech. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 65

Objectives and Key Results CRM Campaign Pipeline 65

Sales Pop!

NOVEMBER 8, 2024

A report by Gartner predicts that by 2025, AI will handle 95% of customer interactions, but human agents will still play a critical role in resolving complex issues and building customer loyalty.

Sales 229

Sales Technology Technology Conversion 229

Partners in Excellence

MARCH 20, 2025

<div class="post-info"> Posted on March, 2025 </div> appeared first on Partners in EXCELLENCE. Frankly, I don’t care about the consequences, because speaking out, and encouraging others to do the same (regardless of views) has never been more important.

GTM 62

GTM Sell 62

Partners in Excellence

JANUARY 6, 2025

There is a lot for us to be optimistic about in 2025. ” All the best for 2025! Once you have written it down, give a copy to your manager, asking her to coach and support you in achieving those goals. But we have to change and adapt. We can’t do what we have always done.”

Objectives and Key Results 127

Objectives and Key Results Territory Clients Drivers/motivators 127

SaaStr

SEPTEMBER 13, 2024

And 2025 Annual is earlier this year — it’s May 13-15 instead of the September for 2021-2024. We loved these new massive 2 story lounges at Annual that we are offering just 2 “Mega’ Sponsorships for 2025 Annual. See everyone March 13-15 2025!! SaaStr Annual 2025 will be here in no time!!

Promote 123

Promote Meeting Prospecting Customers 123