SaaStr

OCTOBER 3, 2024

We’re excited to have Rippling as a first-time Diamond Sponsor for 2025 SaaStr Annual, May 13-15 in SF Bay! ! They’ve had such a great experience they’re going BIG at SaaStr Annual 2025 as a Diamond Sponsor. Join Team Rippling and 10,000+ of The Best in SaaS and Cloud at SaaStr Annual 2025!!

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The Advantexe Advisor

OCTOBER 30, 2024

As Advantexe prepares for 2025 and beyond, we have been conducting research on what are the critical capabilities needed by organizations and leaders as we set the new normal.

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Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 57

Go To Market Negotiate High impact Territory 57

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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Cross-sell GTM Lead generation Territory 105

SaaStr

SEPTEMBER 28, 2024

— Martin Tobias (Pre-Seed VC) (@MartinGTobias) September 26, 2024 So we’re already off to the races for planning for SaaStr Annual 2025 , especially because we’ve moved it back to earlier in the year (where it always was pre-2020), to May 13-15 on our 40+ acre campus in SF Bay! That will double by the time we get to May 2025.

Entertainment 81

Entertainment 81

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

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GTM Go To Market B2C B2B 79

Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Business email address Sign me up!

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CTR Government Click Through Rate UX 111

SaaStr

OCTOBER 29, 2024

And so, Private-Equity backed SaaS companies may finally in 2025 say It’s Just Time. Genesys may be the first of a flood of these PE-backed SaaS IPOs in 2025. Will it be a flood of these PE-backed IPOs in 2025? Will 2025 Be The Year Of The “It’s Just Time” IPO? Longer is suboptimal, btu OK.

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Contact Growth Market share Customers 91

Search Engine Land

OCTOBER 7, 2024

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. Key schema types to use in 2025 While new schema types emerge regularly and should be tested where relevant, several “evergreen” types have proven their effectiveness over time. Business email address Sign me up!

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Objectives and Key Results Engineering CTR Click Through Rate 97

SaaStr

NOVEMBER 6, 2024

On the last installment of Workshop Wednesday , where we bring you some of the best SaaStr speakers live with new content and to answer your questions live on Wednesdays— SaaStr CEO and Founder Jason Lemkin and Dave Kellogg, Executive in Residence at Balderton Capital share what really matters in SaaS for 2025. They want it fixed first.

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SaaStr

SEPTEMBER 19, 2024

The post SaaStr Annual 2025 is May 13-15 in SF Bay!! Tickets now are the cheapest they will ever be and are fully refundable outside a ~30 day window before Annual. As low as $549 (!) No complaints on pricing if you buy last minute! So grab tickets NOW to save the most. And bring your whole team!! appeared first on SaaStr.

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Pipeline Price B2B Closing 108

Salesforce

OCTOBER 30, 2024

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. Turn your contact center into a revenue generator Discover how contact center leaders are using AI and a complete view of customer data to deliver effortless service at scale.

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Contact Service Start-ups Conversion 102

The Advantexe Advisor

OCTOBER 1, 2024

The purpose of the program was to develop their strategic leadership and business acumen skills further so that they could address another challenging year in 2025. Here are five key reasons why free cash flow is going to matter a lot more in 2025:

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Manufacturing Strategize Presentation Clients 88

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.

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Campaign Represent Strategize Launch 85

SaaStr

NOVEMBER 1, 2024

A CMO panel consisting of the CMO of Snowflake , Denise Persson, CMO of Carta Nicole Baer, and the VP of Marketing at LinkedIn for Sales, Gail Moody-Byrd all answer Carilu Dietrick’s questions, CMO and advisor formerly at Atlassian, about all things growth for 2025. Let’s see what each of these companies plans to dial back on in 2025.

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Growth Territory Strategize Inside sales 93

SaaStr

JUNE 18, 2024

They’ve raised their expectations for both 2024 and 2025 for SaaS: Gartner is now projecting overall SaaS spend to be up a stunning 20.0% The post Gartner: SaaS Spend is Actually Accelerating, Will Hit ~$300 Billion in 2025 appeared first on SaaStr. Canva just announced it’s growing 40% at $2.4B How does this all net out?

Growth 103

Growth 103

Martech

OCTOBER 3, 2024

The post 2025 Programmatic Playbook: Working Smarter Not Harder appeared first on MarTech. Persona-centric tips for maximum impact. Cutting-edge, cookieless targeting solutions and emerging channels. Register today to maximize your programmatic campaigns.

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Campaign Customers 69

Search Engine Land

APRIL 24, 2024

Google expressed hope for completion by 2025. .” “Given these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” ” New deadline: Despite the delay, Google did not provide a specific timetable.

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Closing Conversion 119

SaaStr

MARCH 3, 2024

So much is going on in 2024, we needed a bit of time to plan APAC v2, but we will be back in February 2025 for the second SaaStr APAC! We’ll see 1,500+ of you in February 2025! And a great summary here: The post SaaStr APAC Will Be Back in February 2025!! appeared first on SaaStr.

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Martech

OCTOBER 28, 2024

The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech. Discover how to test, learn, and adapt your AI-powered loyalty programs to create highly personalized experiences that resonate with each individual.

E-commerce 105

E-commerce Engineering Technology Technology 105

Martech

APRIL 8, 2022

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

E-commerce 113

E-commerce Healthcare Drivers/motivators Represent 113

The Bridge Group

OCTOBER 29, 2024

T oday, we launch our 2025 SDR motions, metrics, and compensation research. This is our 10th iteration of this project since 2007. This edition will take ~ 6 minutes to complete. If you lead a Sales Development group, please participate. We've redesigned this year’s survey based on your feedback to dig into how things are changing.

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Launch Sales 26

SaaStr

JANUARY 18, 2023

The post “Talk to You in 2025”: When There Isn’t Budget appeared first on SaaStr. This is what they tend to be really good at. Getting past all these objections. Especially — “Not Now”. note: an updated SaaStr Classic post).

Contract 100

Contract Strategize Prospecting Up-sell 100

SaaStr

NOVEMBER 10, 2024

The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta #4. Top SaaStr Podcasts & Videos of the Week: #1. “What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg” #2. 83% Percent of You Haven’t Gotten AI SDRs to Work … Yet #5.

Pitch 96

Pitch Growth Sell Sales 96

Martech

OCTOBER 22, 2024

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, experts from Demandbase explore three game-changing uses that leverage the power of ABM and AI.

Campaign 96

Campaign Gaming 96

Search Engine Land

OCTOBER 3, 2024

Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save time” by using AI to partially or fully write content, sometimes with little to no human oversight As guardians of the corpus of the web (it’s scary, but true in many ways), SEO professionals should seriously consider whether the content they’re (..)

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Intrinsic Engineering Consult Process 116

Martech

NOVEMBER 11, 2024

And what do you plan to learn in 2025? Tell us what you want to learn in 2025. What did you learn about marketing and marketing operations in 2024? How did you grow your skills? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation.

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Search Engine Land

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

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Campaign Customers 79

Heinz Marketing

NOVEMBER 11, 2024

I am referring to the need to tackle marketing financial planning for 2025. Chances are your 2025 budget will be somewhat similar so take a hard look at where your spending paid off and where it didn’t and use those lessons in your planning for the new year. Working on budgets is not necessarily a marketer’s favorite task.

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Campaign Strategize Technology Technology 52

SaaStr

NOVEMBER 3, 2024

Will 2025 Be The Year Of The “It’s Just Time” IPO? #5. LIVE SaaStr Workshop Wednesday: What to Expect in SaaS in 2025 with Dave Kellogg & Jason Lemkin The post Top SaaStr Posts, Pods and Videos of the Week: Tomasz Tunguz + Dave Kellogg, CEO of Bill, Bessemer’s State of the AI Cloud, and More!!! Genesys Files to IPO.

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Go To Market Follow-up Customers Sales 85

SaaStr

NOVEMBER 7, 2024

And do your 2025 Team Retreat in SF Bay around 2025 SaaStr Annual on May 13-15! That excludes hotels and flights though, but it’s not that far from what it costs 37 Signals to bring their teams together for smaller events when you back out those costs. In fact, often not really cheaper than having an office. But IMHO, worth it.

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SaaStr

OCTOBER 7, 2024

If you are in the same space as these leaders … maybe sponsor SaaStr Annual 2025, May 13-15!! See everyone at 2025 SaaStr Annual, May 13-15 in SF Bay!! The average Super Gold sponsor received 470 qualified leads in 2024, up from 249 in 2023. These sponsors worked the hardest, perhaps.

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Search Engine Land

AUGUST 13, 2024

20, 2025 Why we care. Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance. Processing. See terms.

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Commission Campaign Process 85

SaaStr

NOVEMBER 14, 2024

SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) November 11, 2024 Salesforce says it’s seeing such high demand for AgentForce … which replaces humans for agents … that it’s hiring an additional 1,000 folks in sales and product to sell it.

Up-sell 91

Up-sell Sales Sell Product 91

RAIN Group

OCTOBER 30, 2024

There's no room for improvisation when it comes to sales training. In a recent study from the RAIN Group Center for Sales Research, only 33% of respondents rated their sales training as extremely or very effective, indicating a significant gap for most organizations. 1 However, some organizations still get training right.

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Sales 52

Search Engine Land

JULY 19, 2024

Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that date. Google stopped allowing us to make new redirects with this service back in March 2019, the service initially launched in 2009. “Starting August 23, 2024, goo.gl

Launch 103

Launch Start-ups Service Follow-up 103

SaaStr

NOVEMBER 18, 2024

Canva, Stripe, Databricks, ServiceTitan, Gusto, Wiz should all have epic IPOs in 2025 or maybe 2026. So the best of the best in SaaS and Cloud are still on fire. But one thing is clear: it’s taking longer to IPO: It used to take 10.4 years on average to IPO in SaaS. More on that data here. The last 3 SaaS IPOs took 11.3

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