Martech

OCTOBER 22, 2024

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. Take advantage of this opportunity to learn how to harness AI to supercharge your ABM campaigns.

Campaign 113

Campaign Gaming 113

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

OCTOBER 3, 2024

This webinar is for you if you’re managing complex campaigns or want to level up your programmatic strategy. Expect valuable insights, including: Setting robust KPIs that accurately reflect campaign success. Register today to maximize your programmatic campaigns. Persona-centric tips for maximum impact.

Campaign 72

Campaign Customers 72

Search Engine Land

AUGUST 13, 2024

Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. 20, 2025 Why we care. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance. The new deadline is Feb.

Commission 85

Commission Campaign Process 85

Martech

SEPTEMBER 9, 2024

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Why we care. Google is taking that away.

Government 111

Government Campaign Conversion Start-ups 111

Search Engine Land

SEPTEMBER 6, 2024

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Google deprecated eCPC for Shopping campaigns last year.

Campaign 100

Campaign Conversion 100

Martech

AUGUST 14, 2024

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Line up your campaigns. So, put this on your 2025 action plan.

Strategic planning 127

Strategic planning Strategize Campaign Up-sell 127

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Compare campaigns with more customization and easy exports. HubSpot launched 97 updates in December 2024. Let’s dive into some of the biggest HubSpot updates for December 2024.

Objectives and Key Results 62

Objectives and Key Results CRM Campaign Pipeline 62

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Technology 110

Technology Technology Campaign Product 110

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Adaptive Business Services

MARCH 5, 2025

I might suggest a three-step process to keep this manageable Segment – Use tags and/or search to segment your contact records into groups for specific campaigns or newsletters. The post Nimble CRM Tips & Updates – March 5, 2025 appeared first on Adaptive Business Services.

CRM 71

CRM Click Through Rate Contact Service 71

SaaStr

MARCH 16, 2025

And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! Use a Hypothesis-Driven Approach For each campaign, establish: A clear hypothesis Time limits Budget constraints Minimum success criteria Most importantly, define what “success” looks like before you start. Negotiate with vendors for smaller initial commitments.

Negotiate 99

Negotiate GTM Campaign Growth 99

Martech

DECEMBER 11, 2024

Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. This update may show that Google plans to use more video in search and other campaigns. This could change ad strategies for 2025.

Click Through Rate 109

Click Through Rate Gaming Campaign Process 109

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Running scattershot campaigns instead of focusing on what truly works. The “brand awareness” campaigns with no connection to revenue? Marketing budgets are down 15% year-over-year. Covering talent gaps with contractors.

Pipeline 122

Pipeline Contract Growth Campaign 122

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. New year, time to take back control – 2025 is the year of inbox zero. We are in 2025. And 2025 is the year of inbox zero for me.

GTM 108

GTM Growth B2B Pipeline 108

Hubspot

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. These platforms help track the performance of campaigns and content, which becomes useful in the future when you need to make budget allocation decisions. Lets get started!

Price 53

Price CRM Sales GTM 53

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Launch 113

Launch Trust Campaign Technology 113

G2

DECEMBER 6, 2024

Learn to optimize CTR, ROAS, and CPA for better campaign performance in 2025 Master the 16 key advertising metrics that matter most for ad network success.

Networking 99

Networking CTR Campaign 99

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 101

Objectives and Key Results CRM Drivers/motivators Campaign 101

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. The company’s new Fusion Video product provides unique ad units for CTV campaigns, at scale. billion by 2025, more than double the 2021 total of $14.44 What they do.

Launch 109

Launch Campaign Service Conversion 109

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. Dig deeper: Why buying-group marketing beats ABM every time Tool 2: Stape Server-side tracking is crucial to a successful performance marketing program, especially in 2025. To stay ahead, you need the right external tools.

B2B 90

B2B GTM Clients Launch 90

Martech

DECEMBER 17, 2024

Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. Try re-engagement campaigns or remove them from your lists to avoid hurting sender reputation. When Gmail introduced tabs, it initially cut click-through rates.

Promote 114

Promote Click Through Rate User Experience Education 114

Martech

DECEMBER 20, 2024

Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Lead magnet: A checklist or calculator that solves a specific problem quickly, such as ROI calculator for digital ad campaigns. Top-of-funnel (TOFU): Build awareness. Middle-of-funnel (MOFU): Nurture trust and credibility.

Education 114

Education Manufacturing B2B Trust 114

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs.

Niche 98

Niche Retail Promote Follow-up 98

Martech

NOVEMBER 6, 2024

Both use cases help your emails resonate more with recipients and makes campaigns more engaging and effective. How it helps you This update streamlines the process of adding personalized URLs stored in contact properties, such as tailored offer links or personalized landing pages.

Objectives and Key Results 113

Objectives and Key Results CRM Pipeline Contact 113

Martech

JANUARY 25, 2022

billion by 2025. The post Instagram remains the key channel for influencer marketing campaigns appeared first on MarTech. The report does not, however, underestimate the growing importance of TikTok which hit one billion active users last year and is experimenting with social commerce. billion in 2021 to $22.2 Instagram versus TikTok.

Campaign 98

Campaign Niche Education Launch 98

Martech

FEBRUARY 24, 2025

AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. Execute marketing campaigns by identifying the right audience, content and channels, continuously refining these choices as it learns.

Objectives and Key Results 95

Objectives and Key Results Government Technology Technology 95

Martech

MARCH 13, 2025

Now that we’re knee-deep in 2025 and trying to navigate another year and challenges ranging from the mundane to the insane, avoiding risk seems more attractive than ever. Your subject line is just one component of your email message, and your message is one component of your campaign.

Campaign 76

Campaign Follow-up Closing Technology 76

Martech

FEBRUARY 7, 2025

Capture lead information and import it back into Google Ads to identify which campaigns and keywords drive sales-qualified leads (SQLs) and revenue. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers.

B2B 75

B2B CTR Lead generation Sports 75

G2

JANUARY 27, 2025

Im a marketer through and through, crafting campaigns and driving leads. But working closely with our partnerships team for their channel partners' campaigns, I hear their wins and struggles all the time. Look, Ill be honestchannel partnerships arent really my day-to-day jam.

Campaign 94

Campaign Closing 94

SaaStr

MARCH 12, 2025

And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this!

Pipeline 82

Pipeline B2B Territory Quota 82

Martech

FEBRUARY 3, 2025

What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? When a marketing automation platform shows only 30% of purchased seats actively creating campaigns or a CDP processes less than half its licensed contact volume, it’s time for review.

Finance 97

Finance Technology Technology Drivers/motivators 97

Martech

FEBRUARY 20, 2025

Source: CMO Council Marketing Vitality Index The areas most impacted by these resource gaps are: Campaign performance : 37% of CMOs indicated their campaign performance needed improvement. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.

Growth 61

Growth Campaign Presentation Trust 61

G2

MARCH 18, 2025

I explored the 8 best customer data software to evaluate how to run personalized marketing campaigns and gather customer data across all channels in 2025.

Customers 52

Customers Campaign 52

Martech

AUGUST 19, 2021

When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration. billion in 2020.

Customers 118

Customers B2C Technology Technology 118

Search Engine Land

OCTOBER 3, 2024

This webinar is for you if you’re managing complex campaigns or want to level up your programmatic strategy. Expect valuable insights, including: Setting robust KPIs that accurately reflect campaign success. Register today to maximize your programmatic campaigns. Persona-centric tips for maximum impact.

Campaign 79

Campaign Customers 79

Martech

FEBRUARY 13, 2024

Generation Z demographic by the end of 2025. This partnership means that, through Traackr’s dashboard, brands will be able to: Issue direct invitations for creators to partner for campaigns. Activate organic and paid campaigns. Snapchat is expected to reach almost 50 million members of the U.S. Why we care.

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Campaign Closing Process 106