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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). Marketers can help by ensuring campaigns clearly define who the lead belongs to before they even come in. Marketers can help by ensuring campaigns clearly define who the lead belongs to before they even come in.

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Nimble CRM Tips & Updates – March 5, 2025

Adaptive Business Services

I might suggest a three-step process to keep this manageable Segment – Use tags and/or search to segment your contact records into groups for specific campaigns or newsletters. Are you thinking about a CRM? To learn more about our Nimble training and implementation services, please visit our Nimble CRM training services page.

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13 HubSpot updates from December to kickstart your 2025

Martech

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Compare campaigns with more customization and easy exports. Control who can create CRM objects with new create permissions. HubSpot launched 97 updates in December 2024.

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Master Your Marketing Budget: Essential Steps for Planning Ahead

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions.

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The AI-powered path to smarter marketing

Martech

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Align cold calling with broader sales strategies. Tips for sales reps 1.