Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

OCTOBER 3, 2024

Learn how to reach your ideal customers with precision and deliver the right message at the right time. This webinar is for you if you’re managing complex campaigns or want to level up your programmatic strategy. Expect valuable insights, including: Setting robust KPIs that accurately reflect campaign success.

Campaign 70

Campaign Customers 70

Martech

AUGUST 14, 2024

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Line up your campaigns. So, put this on your 2025 action plan.

Strategic planning 125

Strategic planning Strategize Campaign Up-sell 125

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Get detailed insights on meetings with custom report builder. Compare campaigns with more customization and easy exports.

Objectives and Key Results 61

Objectives and Key Results CRM Campaign Pipeline 61

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Technology 109

Technology Technology Campaign Product 109

SaaStr

MARCH 16, 2025

And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! Use a Hypothesis-Driven Approach For each campaign, establish: A clear hypothesis Time limits Budget constraints Minimum success criteria Most importantly, define what “success” looks like before you start.

Negotiate 99

Negotiate GTM Campaign Growth 99

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. Taking a customer-centric approach in your go-to-market strategy. 10:38) The third theme: Taking a customer-centric approach in your go-to-market strategy. (16:04)

GTM 108

GTM Growth B2B Pipeline 108

Martech

DECEMBER 11, 2024

Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. This update may show that Google plans to use more video in search and other campaigns. This could change ad strategies for 2025.

Click Through Rate 108

Click Through Rate Gaming Campaign Process 108

Adaptive Business Services

MARCH 5, 2025

These contacts are probably a mix of customers, prospects, vendors you name it. I might suggest a three-step process to keep this manageable Segment – Use tags and/or search to segment your contact records into groups for specific campaigns or newsletters. They do, however, likely have one thing in common.

CRM 71

CRM Click Through Rate Contact Service 71

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Running scattershot campaigns instead of focusing on what truly works. The “brand awareness” campaigns with no connection to revenue? Her team stopped hiding behind automation and started engaging in real customer conversations.

Pipeline 120

Pipeline Contract Growth Campaign 120

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Launch 112

Launch Campaign Trust Technology 112

Sales Hacker

MARCH 30, 2025

Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. This marks the second pre-seed investment into Mannys companies that GTMfund GP, Max Altschuler, has made – first into Outreach in 2015 and now into Paid in 2025.

Cold Call 71

Cold Call GTM Objection handling Sales 71

Hubspot

MARCH 26, 2025

Sales teams need the right tools, content, and data to talk to customers and close deals faster. If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. Automating follow-ups and keeping track of customers in one system. Other tools? Lets get started!

Price 53

Price CRM Sales GTM 53

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 101

Objectives and Key Results CRM Drivers/motivators Campaign 101

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. Tool 1: Segment Segment is a leading customer data platform (CDP ) that helps marketers consolidate data sources and break down silos an ability thats more critical than ever in todays evolving measurement landscape.

B2B 91

B2B GTM Clients Launch 91

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. This proprietary stack is designed to drive conversions and target audiences via custom data sets. Specifically, the creative solution enhances video content with custom overlays.

Launch 108

Launch Campaign Service Conversion 108

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It is about the tone and voice of the words you use.

Niche 98

Niche Retail Promote Follow-up 98

Martech

NOVEMBER 6, 2024

Deliver in-app customer support with mobile chat SDK. Flexible editing with drag-and-drop areas in custom email templates. How it helps you This feature simplifies the revenue collection process, allowing merchants to charge customers without requiring them to complete an additional online checkout.

Objectives and Key Results 111

Objectives and Key Results CRM Contact Pipeline 111

Martech

AUGUST 19, 2021

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. billion by 2025, expanding at a compound annual growth rate (CAGR) of 34% between now and 2025. billion in 2020.

Customers 117

Customers B2C Technology Technology 117

Martech

FEBRUARY 24, 2025

AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. Execute marketing campaigns by identifying the right audience, content and channels, continuously refining these choices as it learns. Dig deeper: Are AI agents a big deal?

Objectives and Key Results 94

Objectives and Key Results Government Technology Technology 94

G2

MARCH 18, 2025

I explored the 8 best customer data software to evaluate how to run personalized marketing campaigns and gather customer data across all channels in 2025.

Customers 52

Customers Campaign 52

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. That customer data platform (CDP) you bought without a clear data strategy sits half-implemented, burning budget while your team searches for value.

Finance 97

Finance Technology Technology Drivers/motivators 97

Martech

JANUARY 25, 2022

billion by 2025. The post Instagram remains the key channel for influencer marketing campaigns appeared first on MarTech. The report does not, however, underestimate the growing importance of TikTok which hit one billion active users last year and is experimenting with social commerce. billion in 2021 to $22.2 Instagram versus TikTok.

Campaign 98

Campaign Niche Education Launch 98

SaaStr

MARCH 12, 2025

And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! Marketing Is All About Funnels There are several critical funnels to understand: The Awareness-Consideration-Trial-Purchase Funnel Awareness: Have they heard of your product? Everything else in the model is just a guide.

Pipeline 83

Pipeline B2B Territory Quota 83

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Customers 132

Customers Healthcare Campaign B2C 132

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

FEBRUARY 7, 2025

Capture lead information and import it back into Google Ads to identify which campaigns and keywords drive sales-qualified leads (SQLs) and revenue. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers.

B2B 74

B2B CTR Lead generation Sports 74

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.

Growth 60

Growth Campaign Presentation Trust 60

Martech

JUNE 5, 2024

This month’s releases include valuable tools like bot filtering for accurate email metrics, custom fields for more flexible invoicing and personalized navigation bookmarks to streamline your team’s workflows. More control with custom invoice fields. Personalize your HubSpot navigation with bookmarks.

Customers 106

Customers User Experience Follow-up Service 106

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. It puts your product at the center of the customer experience and buying journey. Here’s how: They provide a holistic view of the customer journey. What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Search Engine Land

OCTOBER 3, 2024

Learn how to reach your ideal customers with precision and deliver the right message at the right time. This webinar is for you if you’re managing complex campaigns or want to level up your programmatic strategy. Expect valuable insights, including: Setting robust KPIs that accurately reflect campaign success.

Campaign 79

Campaign Customers 79

Martech

SEPTEMBER 27, 2021

“The consumer doesn’t care that marketing can have separate teams responsible for paid media or email marketing or CRM or stores,” said Tamara Gruzbarg, Head of Customer Insights at ActionIQ. To adjust to this channel-agnostic experience, brands have to double down on their first-party customer data in order to cover all the bases.

E-commerce 114

E-commerce CRM Campaign High impact 114

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. You know how hard it is to get new customers. Why Should You Care about Existing Customers?

CRM 96

CRM Technique Customers Campaign 96

Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as So, don’t sleep on the B2B customer experience. Gamifying it means that prospects and customers will be left with a positive feeling about your brand. That’s priceless.

B2B 116

B2B B2C Gaming Campaign 116

Veloxy

FEBRUARY 15, 2022

Before Covid, field sales was synonymous with hitting the road, meeting customers in person, and regularly making significant commissions. Field sales is the selling strategy that prioritizes the creation and nurturing of in-person customer relationships. But what does tomorrow hold for field sales?

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Sales Hacker

NOVEMBER 1, 2024

Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. For example, an AI-powered video creation tool designed for viral social media content thrives through influencer and organic campaigns.

Product 102

Product Growth GTM Hospitality 102