Martech

AUGUST 14, 2024

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Line up your campaigns. So, put this on your 2025 action plan. Expand your team.

Strategic planning 125

Strategic planning Strategize Campaign Up-sell 125

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! The problem? But this approach guarantees mediocrity across the board.

Negotiate 99

Negotiate GTM Campaign Growth 99

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Running scattershot campaigns instead of focusing on what truly works. The “brand awareness” campaigns with no connection to revenue? Let them break rules, ignore processes and do whatever it takes to drive growth.

Pipeline 120

Pipeline Contract Growth Campaign 120

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.

Growth 60

Growth Campaign Presentation Trust 60

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. Align cold calling with broader sales strategies. Tips for sales reps 1.

Cold Call 71

Cold Call GTM Objection handling Sales 71

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 101

Objectives and Key Results CRM Drivers/motivators Campaign 101

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs.

Niche 98

Niche Retail Promote Follow-up 98

Sales Hacker

NOVEMBER 1, 2024

Product-Channel Fit: Finding the Right Growth Strategy for Your Product We often hear product- market fit, but not often enough is the importance of product- channel fit emphasized. For example, an AI-powered video creation tool designed for viral social media content thrives through influencer and organic campaigns.

Product 102

Product Growth GTM Hospitality 102

Martech

NOVEMBER 6, 2024

By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. Both use cases help your emails resonate more with recipients and makes campaigns more engaging and effective.

Objectives and Key Results 111

Objectives and Key Results CRM Contact Pipeline 111

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Loop Ventures predicts that by 2025, 75% of U.S. We hope you find good solutions for your business in this review because each of the platforms presented is a great tool for eCommerce and rapid retail growth. All they have to do is click on the item they like in the video.

Retail 130

Retail Growth X-functional Cross-sell 130

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. It might seem that complexity is an unavoidable byproduct of martech’s continued growth. Intelligence layer The intelligence layer would analyze data, draw insights, orchestrate campaigns and predict user behavior.

Objectives and Key Results 94

Objectives and Key Results Government Technology Technology 94

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% compound annual growth rate. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? The modern marketing leader is drowning in options. Data fragments across platforms.

Finance 97

Finance Technology Technology Drivers/motivators 97

Martech

JANUARY 25, 2022

billion by 2025. The growth of interest in short-form video and engagement with social channels that host it (and let’s not forget YouTube with its Shorts offering) was dynamic in 2020 and it’s no surprise that it has slowed somewhat since then. billion in 2021 to $22.2 The research was based primarily on data from 1.6

Campaign 98

Campaign Niche Education Launch 98

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? Customers don’t rely on marketing campaigns and salespeople to tell them what the product will do for them – they experience it for themselves. The result?

Growth 98

Growth Product Customers B2B 98

Martech

AUGUST 19, 2021

When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.

Customers 117

Customers B2C Technology Technology 117

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. It’s less about what the format of the marketing content is — email, paid campaigns, phone calls — and more about how you execute.

Growth 98

Growth Quota Intrinsic Cross-sell 98

SaaStr

JANUARY 9, 2023

Chief Creative Officer Melissa Rosenthal and Chief Growth Officer Gaurav Agarwal share the secret to ClickUp’s rapid growth through big bets and bold marketing tactics. . By 2025, more than half of the workforce will be made up of millennials and Gen Zs, with the innovative ideas they bring to the table. . The state of B2B SaaS.

Non-Profits 98

Non-Profits Growth Profit margin B2C 98

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign.

E-commerce 106

E-commerce Pharmaceutical Entertainment Sports 106

Martech

SEPTEMBER 27, 2021

Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. The same study also predicts that by 2025, 20 percent of direct-to-consumer revenue will come from recurring customer relationships, leading to a 10X increase in first-party data collection.

E-commerce 114

E-commerce CRM Campaign High impact 114

Martech

DECEMBER 21, 2021

Today’s hype in B2B focuses on topics like ABM, community-building, and product-led growth. billion in 2025. Many marketers are struggling to understand how to make their campaigns operationally compliant in a way that protects customer data, and ensures their marketing adheres to customer consent.

Education 139

Education Strategize Technology Technology 139

Search Engine Land

JANUARY 18, 2024

The beginning of a new year is always great for refreshing your outlook and resolving to find new ways to drive results in your PPC campaigns. As we dive into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. There could be major (e.g., It might take a fresh set of eyes.

Campaign 106

Campaign Clients Growth Networking 106

Martech

MARCH 22, 2022

Continued growth predicted. Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. billion in 2025.

B2C 117

B2C Drivers/motivators Objectives and Key Results B2B 117

Martech

MAY 15, 2023

By 2025 they are expected to hit $4 billion, up from $1.8 On daily reach, every single demographic — 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 plus — have seen double-digit growth.” I think it was more about we weren’t doing big enough campaigns to be able to measure that with the right thresholds.” billion last year.

B2B 106

B2B Launch Networking Campaign 106

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. Your AI assistant is telling you which market trends are emerging, why your top product is outperforming in Europe, and even suggesting strategies to maximize next quarters growth. Its not just numbers on a screen.

Retail 52

Retail Territory Strategize Service 52

Sales Pop!

FEBRUARY 9, 2022

Reaching foreign markets has never been easier than now, thanks to the growth of the global digital landscape. Billion from 2021 to 2025. Many well-established brands failed in their international campaigns because they weren’t sensitive to these nuances. But according to DigitalPortal, 31.9% Global News Wire).

Legal 130

Legal Promote Service Campaign 130

ConversionXL

OCTOBER 16, 2022

Table of contents What is customer acquisition, and how does it support growth? What is customer acquisition, and how does it support growth? A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. The marketing cost for the campaign totaled $122.50.

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

MARCH 17, 2022

It can also ensure that the results of every campaign and customer initiative are measurable from beginning to end. Ultimately, all of these benefits result in higher success rates and shorter sales cycles, which, in turn, translates to higher revenue and growth. Maintain consistency with your RevOps growth strategy.

Profit margin 117

Profit margin Teamwork Price Growth 117

ConversionXL

JULY 19, 2018

billion in 2025. Director of Digital Marketing at Solodev and DigitalUs Wes Marsh says that in 2020, 2025, and beyond, marketers will still need to know how to be great at content. 9 Adopting a growth mindset. AI usage is not going to slow down anytime soon. In 2018, revenues from the AI market worldwide were $7.35 billion U.S.

Objectives and Key Results 90

Objectives and Key Results Technology Technology Represent 90

SaaStr

MAY 31, 2024

For LinkedIn, he has morning posts scheduled through 2025. So many people take a startup marketing role and aren’t willing to do the work: host a webinar, run campaigns in Hubspot, and build a list. His other superpower is taking all this knowledge, distilling and simplifying it, and making it actionable. The actionable advice here?

Drivers/motivators 122

Drivers/motivators B2C Pipeline Follow-up 122

Cience

DECEMBER 1, 2020

Check out these strategies for keeping customers in the loop through the inevitable change and growth in your company. In fact, chatbots, voice assistants, and interactive voice response (IVR) will power around 95% of customer interactions by 2025, therefore reducing the workload on your reps. Email Campaigns. Knowledge Base.

CRM 96

CRM Technique Customers Campaign 96

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. A study by The Hinge Research Institute found that high-growth companies are more likely to have mature marketing and sales automation strategies than their peers. And this isn’t a single or one-off application.

Pipeline 93

Pipeline CRM Sales A/B testing 93

Lead Fuze

AUGUST 22, 2021

Or, you have an idea of next year, but what about 2025? The purpose of a sales forecast is to help you make informed decisions regarding your business and its growth. When making a sales forecast using historical forecasting, you can also take into account your sales’ historical growth. . Sales forecasting solves this!

Pipeline 98

Pipeline Sales Quota Clients 98

Salesmate

MARCH 24, 2021

Each of these tools have a strong impact on the growth of your startup and enhance the overall performance of your business. And this implementation requires proper tools that can monitor, analyze, and evaluate any marketing campaign that you run. Social media marketing is the core of every marketing campaign these days.

Launch 76

Launch Price CRM Campaign 76

Highspot

AUGUST 26, 2024

According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. Key Takeaways Revenue operations bridges gaps between teams to drive sustainable revenue growth and achieve better business outcomes. This allows for targeted marketing campaigns and more impactful sales tactics.

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

Salesforce

JUNE 20, 2023

The amount of data generated globally will double every 12 hours by 2025. What it means for teams: With a unified view of their customers, teams can create more meaningful and targeted experiences, campaigns, and products. They’re also better able to track, measure, and improve as more data comes in.

Government 98

Government Technique CRM Trust 98

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. Offers a glimpse into the past six weeks of inbound and outbound activity, meeting, stage change, campaign, from any moment in time. . What is Revenue Operations? Activity by Day.

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62