Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Compare campaigns with more customization and easy exports. HubSpot launched 97 updates in December 2024. Let’s dive into some of the biggest HubSpot updates for December 2024.

Objectives and Key Results 61

Objectives and Key Results CRM Campaign Pipeline 61

SaaStr

MARCH 16, 2025

And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! The 10th marketing hire is the most critical inflection point for team scaling – This is where informal processes break down and requires a complete rethinking of how the team operates. Repeat : If successful, run the campaign again to ensure it wasn’t a fluke.

Negotiate 99

Negotiate GTM Campaign Growth 99

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Preparing your budget early allows time needed to involve key stakeholders in the process so that everyone’s priorities are considered. First, Understand your marketing goals for 2025.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Adaptive Business Services

MARCH 5, 2025

I did run into a few bugs that are in the process of being squashed. I might suggest a three-step process to keep this manageable Segment – Use tags and/or search to segment your contact records into groups for specific campaigns or newsletters. My apologies as this is going to be long. Hal said: Hello!

CRM 71

CRM Click Through Rate Contact Service 71

Martech

DECEMBER 11, 2024

Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. This could change ad strategies for 2025.

Click Through Rate 108

Click Through Rate Gaming Campaign Process 108

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. Running scattershot campaigns instead of focusing on what truly works. Processing. Streamlined.

Pipeline 120

Pipeline Contract Growth Campaign 120

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Launch 112

Launch Campaign Trust Technology 112

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. New year, time to take back control – 2025 is the year of inbox zero. We are in 2025. And 2025 is the year of inbox zero for me.

GTM 108

GTM Growth B2B Pipeline 108

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 101

Objectives and Key Results CRM Drivers/motivators Campaign 101

Hubspot

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. These platforms help track the performance of campaigns and content, which becomes useful in the future when you need to make budget allocation decisions. Lets get started!

Price 53

Price CRM Sales GTM 53

Martech

DECEMBER 17, 2024

You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. Processing.

Promote 113

Promote Click Through Rate User Experience Education 113

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. Dig deeper: Why buying-group marketing beats ABM every time Tool 2: Stape Server-side tracking is crucial to a successful performance marketing program, especially in 2025. Processing. To stay ahead, you need the right external tools.

B2B 91

B2B GTM Clients Launch 91

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Processing. Line those up sooner in the season.

Niche 98

Niche Retail Promote Follow-up 98

Martech

DECEMBER 20, 2024

Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Lead magnet: A checklist or calculator that solves a specific problem quickly, such as ROI calculator for digital ad campaigns. Processing. Top-of-funnel (TOFU): Build awareness. Middle-of-funnel (MOFU): Nurture trust and credibility.

Education 112

Education Manufacturing B2B Trust 112

Martech

NOVEMBER 6, 2024

These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. How it helps you This update consolidates your webinar registration process within HubSpot, allowing you to use HubSpot landing pages and forms to manage sign-ups for Microsoft Teams webinars.

Objectives and Key Results 111

Objectives and Key Results CRM Contact Pipeline 111

Martech

MARCH 13, 2025

Processing. Now that we’re knee-deep in 2025 and trying to navigate another year and challenges ranging from the mundane to the insane, avoiding risk seems more attractive than ever. Your subject line is just one component of your email message, and your message is one component of your campaign.

Campaign 75

Campaign Follow-up Closing Technology 75

Martech

FEBRUARY 24, 2025

AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. Execute marketing campaigns by identifying the right audience, content and channels, continuously refining these choices as it learns.

Objectives and Key Results 94

Objectives and Key Results Government Technology Technology 94

Martech

FEBRUARY 3, 2025

What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? Include IT early in the evaluation processes. When a marketing automation platform shows only 30% of purchased seats actively creating campaigns or a CDP processes less than half its licensed contact volume, it’s time for review.

Finance 97

Finance Technology Technology Drivers/motivators 97

SaaStr

MARCH 12, 2025

And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! Marketing Is All About Funnels There are several critical funnels to understand: The Awareness-Consideration-Trial-Purchase Funnel Awareness: Have they heard of your product?

Pipeline 82

Pipeline B2B Territory Quota 82

Martech

FEBRUARY 7, 2025

Capture lead information and import it back into Google Ads to identify which campaigns and keywords drive sales-qualified leads (SQLs) and revenue. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Processing.

B2B 74

B2B CTR Lead generation Sports 74

Martech

FEBRUARY 20, 2025

Source: CMO Council Marketing Vitality Index The areas most impacted by these resource gaps are: Campaign performance : 37% of CMOs indicated their campaign performance needed improvement. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.

Growth 60

Growth Campaign Presentation Trust 60

Martech

FEBRUARY 13, 2024

Generation Z demographic by the end of 2025. This partnership means that, through Traackr’s dashboard, brands will be able to: Issue direct invitations for creators to partner for campaigns. Activate organic and paid campaigns. Business email address Subscribe Processing. Why we care. Specific aids to brands.

Campaign 105

Campaign Closing Process 105

Martech

SEPTEMBER 27, 2021

Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. The same study also predicts that by 2025, 20 percent of direct-to-consumer revenue will come from recurring customer relationships, leading to a 10X increase in first-party data collection.

E-commerce 114

E-commerce CRM Campaign High impact 114

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

Launch 105

Launch Pitch Technology Technology 105

Heinz Marketing

SEPTEMBER 10, 2020

“The main reason behind B2B brands embracing gamification is the incredible opportunity that it creates to monitor and measure engagement with the target audience… B2B marketers can leverage the sudden craze for games as part of an integrated campaign.”. Interactive email elements that drive engagement. Animated buttons and CTAs.

B2B 116

B2B B2C Gaming Campaign 116

Martech

DECEMBER 21, 2021

billion in 2025. It’s typically been an afterthought – a reactive last ditch effort to try to fix chaotic data and processes. Many marketers are struggling to understand how to make their campaigns operationally compliant in a way that protects customer data, and ensures their marketing adheres to customer consent.

Education 139

Education Strategize Technology Technology 139

Martech

MARCH 22, 2022

This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025.

B2C 117

B2C Drivers/motivators Objectives and Key Results B2B 117

Martech

SEPTEMBER 22, 2021

With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration. What do customer data platforms (CDPs) do? Orchestration.

Customers 132

Customers Healthcare Campaign B2C 132

Veloxy

FEBRUARY 15, 2022

While they may not participate in cold outreach due to collaboration with inside sales, field sales reps may cover the whole sales process in certain industries. Let’s dive deeper into the evolution of field sales to predict where we’ll be by 2025. You can create templated email campaigns for each of the aforementioned alert types.

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. AI doesnt simply process data. See the benefits Whats new: The evolution of AI and data analysis AI is reshaping how we analyze and use big data, making the process faster, more accurate, and filled with new insights.

Retail 52

Retail Territory Strategize Service 52

Search Engine Land

JANUARY 18, 2024

The beginning of a new year is always great for refreshing your outlook and resolving to find new ways to drive results in your PPC campaigns. As we dive into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. Business email address Subscribe Processing.

Campaign 106

Campaign Clients Growth Networking 106

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? Business email address Subscribe Processing. In your inbox.

Click Through Rate 119

Click Through Rate Campaign Represent Conversion 119

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. Business email address Subscribe Processing. Get MarTech! In your inbox.

Entertainment 138

Entertainment Sports Niche Networking 138

Martech

JUNE 5, 2024

This transparency helps in better assessing the effectiveness of email campaigns, assisting with more informed decision-making and strategy adjustments. How it helps you This update simplifies the approval process, allowing marketing leaders to approve content directly from their mobile devices in the HubSpot app.

Customers 106

Customers User Experience Follow-up Service 106

Search Engine Land

JANUARY 27, 2023

Search campaigns should focus on overall search presence rather than only giving importance to search engine results. ” /> ” /> ” /> ” /> ” /> ” /> Processing…Please wait. By 2025, its user base is expected to grow to 1.44 Get the daily newsletter search marketers rely on.

Engineering 125

Engineering Networking Entertainment Follow-up 125

Martech

MAY 15, 2023

By 2025 they are expected to hit $4 billion, up from $1.8 I think it was more about we weren’t doing big enough campaigns to be able to measure that with the right thresholds.” Business email address Subscribe Processing. Advertisers and audiences missed the memo and continue to flock to podcast programming. Get MarTech!

B2B 106

B2B Launch Networking Campaign 106

Martech

MARCH 29, 2022

Driven by this holistic approach, Forrester proclaims in its New Tech: Account-Based Marketing Q1, 2022 report that “the term Account-Based Marketing will disappear by 2025 as B2B organizations focus on the entire customer lifecycle.”. As part of this evolution: Buying Group Marketing (BGM). Share your data. Communicate continually.

B2B 98

B2B Represent Sales Campaign 98