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How to gear up email for a strong finish to 2024

Martech

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Line up your campaigns. So, put this on your 2025 action plan.

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AI agents offer a glimpse into a potentially simplified future

Martech

AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more. Execute marketing campaigns by identifying the right audience, content and channels, continuously refining these choices as it learns.

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Why we care about email marketing: A marketer’s guide

Martech

A successful email marketing program requires a thorough understanding of the channel, from acquisition to strategic planning, data collection, and management. Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1

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What’s the difference between agentic AI and generative AI?

Martech

They can plan steps, execute tasks and self-correct errors without human intervention. Dig deeper: Will AI agents conduct the martech orchestra in 2025? Goal setting and reasoning: These systems can analyze complex data sets, set objectives and reason through various scenarios to determine the best course of action.

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How to Prepare for Small Business Week (2025)

Salesforce

They take center stage at National Small Business Week from May 4-10, 2025. For example, if youre planning an email marketing campaign, AI can suggest content, subject lines, and ideal times for sending emails. Use AI for strategic planning About 90% of SMBs admit AI is making their operations more efficient.