Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Compare campaigns with more customization and easy exports. HubSpot launched 97 updates in December 2024. Let’s dive into some of the biggest HubSpot updates for December 2024.

Objectives and Key Results 61

Objectives and Key Results CRM Campaign Pipeline 61

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Launch 112

Launch Campaign Trust Technology 112

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 101

Objectives and Key Results CRM Drivers/motivators Campaign 101

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. New year, time to take back control – 2025 is the year of inbox zero. We are in 2025. And 2025 is the year of inbox zero for me.

GTM 108

GTM Growth B2B Pipeline 108

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems.

Objectives and Key Results 94

Objectives and Key Results Government Technology Technology 94

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? The interconnected nature of modern marketing technology complicates decisions. Each solution creates a gravity well, pulling in adjacent technologies.

Finance 97

Finance Technology Technology Drivers/motivators 97

Martech

MARCH 13, 2025

Now that we’re knee-deep in 2025 and trying to navigate another year and challenges ranging from the mundane to the insane, avoiding risk seems more attractive than ever. Your subject line is just one component of your email message, and your message is one component of your campaign.

Campaign 75

Campaign Follow-up Closing Technology 75

Martech

NOVEMBER 6, 2024

Both use cases help your emails resonate more with recipients and makes campaigns more engaging and effective. How it helps you This update streamlines the process of adding personalized URLs stored in contact properties, such as tailored offer links or personalized landing pages.

Objectives and Key Results 111

Objectives and Key Results CRM Contact Pipeline 111

Martech

FEBRUARY 7, 2025

Example: A software company selling to Fortune 500 technology firms can target users searching for software-related keywords who also: Work at large companies (10,000+ employees). Are in the technology industry. Dig deeper: 2025 predictions for top B2B paid media channels 2. Company size. Dont knock it until you try it!

B2B 74

B2B CTR Lead generation Sports 74

Martech

FEBRUARY 20, 2025

Source: CMO Council Marketing Vitality Index The areas most impacted by these resource gaps are: Campaign performance : 37% of CMOs indicated their campaign performance needed improvement. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.

Growth 60

Growth Campaign Presentation Trust 60

Martech

AUGUST 19, 2021

When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration. billion in 2020.

Customers 117

Customers B2C Technology Technology 117

Veloxy

FEBRUARY 15, 2022

Fortune 500 and Inc 5000 companies have found continued success with new field sales strategies and technology, and a new number one key performance indicator (hint: it’s not quota). Covid’s Impact on Field Sales 5 Steps to Becoming the Best Field Salesperson in 2022 5 Must Have Field Sales Technologies. Field sales is not dead!

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Martech

SEPTEMBER 27, 2021

Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. The same study also predicts that by 2025, 20 percent of direct-to-consumer revenue will come from recurring customer relationships, leading to a 10X increase in first-party data collection.

E-commerce 114

E-commerce CRM Campaign High impact 114

Martech

MARCH 22, 2022

This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025.

B2C 117

B2C Drivers/motivators Objectives and Key Results B2B 117

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. And businesses are eager to get them.

Launch 105

Launch Pitch Technology Technology 105

Martech

DECEMBER 21, 2021

billion in 2025. Many marketers are struggling to understand how to make their campaigns operationally compliant in a way that protects customer data, and ensures their marketing adheres to customer consent. According to Statisa , global digital advertising spend will rise to $645.8 The common thread behind all the predictions?

Education 139

Education Strategize Technology Technology 139

Martech

MAY 13, 2022

The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign.

Retail 120

Retail Appointment Campaign Hospitality 120

Martech

SEPTEMBER 22, 2021

The result is a persistent, unified customer database that shares data with other marketing technology systems. social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. The idea of a single view of the customer has been on marketers’ wish lists for years. Orchestration.

Customers 132

Customers Healthcare Campaign B2C 132

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. And for consumers with money to spend, there are new ways to shop through social commerce.

Entertainment 138

Entertainment Sports Niche Networking 138

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. At the core of this revolution are new technologies, new tools, new approaches, and new challenges. And for anyone curious about the future, its a glimpse into how technology is revolutionizing the way we work and live.

Retail 52

Retail Territory Strategize Service 52

Sales Pop!

FEBRUARY 9, 2022

This data shows that language barriers are an ever-present problem despite the advancement of technology. Billion from 2021 to 2025. In broad terms, Globalization refers to the unregulated flow of ideas, technology, and products across borders. But according to DigitalPortal, 31.9% After all, English is the language of business.

Legal 130

Legal Promote Service Campaign 130

Martech

MAY 15, 2023

By 2025 they are expected to hit $4 billion, up from $1.8 I think it was more about we weren’t doing big enough campaigns to be able to measure that with the right thresholds.” Patel says this technology also helps find content and content producers who are in synch with a brand’s values. billion last year.

B2B 106

B2B Launch Networking Campaign 106

Sales Pop!

SEPTEMBER 28, 2021

Loop Ventures predicts that by 2025, 75% of U.S. ReadyCloud also comes with a multicarrier shipping plugin called ReadyShipper X; a cross-channel returns system called ReadyReturns, and an internal growth marketing tool called Action Alerts — which lets you send behavior-based text and email campaigns to new and existing customers.

Retail 130

Retail Growth X-functional Cross-sell 130

Martech

MARCH 29, 2022

Driven by this holistic approach, Forrester proclaims in its New Tech: Account-Based Marketing Q1, 2022 report that “the term Account-Based Marketing will disappear by 2025 as B2B organizations focus on the entire customer lifecycle.”. As part of this evolution: Buying Group Marketing (BGM). A meaningful competitive advantage with BGM.

B2B 98

B2B Represent Sales Campaign 98

Martech

MARCH 17, 2022

It can also ensure that the results of every campaign and customer initiative are measurable from beginning to end. More strategic use of technology : RevOps can help a company make better use of its technological resources. RevOps builds processes at every stage. It addresses inconsistent data and duplicated efforts.

Profit margin 117

Profit margin Teamwork Price Growth 117

ConversionXL

JULY 19, 2018

HR GO , an HR recruitment firm, used Sentient Ascend , AI-powered conversion optimization technology, to test 1,080 designs on their site. They experienced over 153% more conversions, according to VP of Marketing for Sentient Technologies Jeremy Miller. billion in 2025. AI usage is not going to slow down anytime soon.

Objectives and Key Results 90

Objectives and Key Results Technology Technology Represent 90

Martech

SEPTEMBER 28, 2021

However, if done well, it could help many advertisers better understand which campaigns and ads are contributing to overall success throughout the funnel. Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. Read more here. Read more here.

Launch 96

Launch Assembly Line CRM Conversion 96

Salesforce

JANUARY 3, 2022

We’ve been able to leverage technologies like Quip to ensure everyone has the insights they need [to] succeed. It’s less about what the format of the marketing content is — email, paid campaigns, phone calls — and more about how you execute. Read on: Sales Quotas Won’t Exist in 2025 — Here’s Why.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. Specifically, sales technology needs have changed significantly within this period. A study by Mckinsey found that about 30% of sales tasks can be easily automated using existing sales technology, including artificial intelligence.

Pipeline 93

Pipeline CRM Sales A/B testing 93

Hubspot

SEPTEMBER 8, 2023

Thankfully, modern technology can help. Powered by VoIP (Voice Over Internet Protocol) technology , a softphone functions like a desk phone with additional features like call recording and voicemail transcription. million by 2025. You need to make an important business call but you’re far away from a desk phone.

Service 78

Service Price CRM Contact 78

Lead Fuze

JULY 26, 2023

In fact, G2 claims that by 2025, 85% of organizations will be “cloud first.” Cloud phone numbers — and their array of features — have revolutionized campaign tracking efforts by giving marketing teams in-depth information about their callers. Calculate ROI of all your local and global campaigns, and so on.

Territory 52

Territory Campaign Sports Technology 52

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. A revenue intelligence platform is an all-encompassing technology application made to assist your team in improving reporting, analysis, and much more. What is Revenue Operations? Customer Churn.

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Salesforce

JUNE 20, 2023

The amount of data generated globally will double every 12 hours by 2025. What it means for teams: With a unified view of their customers, teams can create more meaningful and targeted experiences, campaigns, and products. It includes tools and technologies that make it easier to understand, aggregate, and visualize data.

Government 98

Government Technique CRM Trust 98

Highspot

AUGUST 26, 2024

According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. Deliver a Seamless Customer Experience It’s a common frustration: a prospect participates in a marketing campaign and shows interest in a product, only to speak with sales and find they have no idea who you are.

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

PandaDoc

JUNE 25, 2019

Market data is often used by successful sales teams to create highly accurate sales forecasts based on market health and industry trends — better allowing the team to pivot and focus on the most promising campaigns or products. It also allows sales managers to set the course for who to target with what messaging.

Sales 75

Sales Objectives and Key Results Pitch Prospecting 75

Lead Fuze

NOVEMBER 14, 2023

By 2025, the global artificial intelligence market size is expected to reach an impressive $169,411.8 A perfect example lies within customer service departments where popular chatbot technologies are leveraged to handle common queries round-the-clock while freeing up employees’ time for more complex issues.

Gaming 52

Gaming Campaign Technology Technology 52