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Highspot Customer Growth Surges Amid Widespread Adoption of Sales Enablement

Highspot

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. 80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M. Contact: Elena Edington, 206-817-4339, elena.edington@highspot.com.

Growth 98
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3 ways to engage B2B buyers pre-deal

Martech

This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. dimensional research).

B2B 115
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GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. And of course, close deals faster 2025 is the year of inbox zero for me. And there’s a few reasons for that.

GTM 86
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3 ways to engage B2B buyers pre-deal

Martech

This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. dimensional research).

B2B 110
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Winning B2B deals: 3 tips to engage early buyers

Martech

This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. dimensional research).

B2B 101
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Why we care about RevOps: A marketer’s guide

Martech

RevOps can help marketers identify data issues such as duplicate contacts, inconsistent records, and more. According to Gartner, 75% of the top companies in the world (in terms of growth) will deploy a RevOps model by 2025. Will marketing and sales finally align around RevOps and agile go-to-market strategies?

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What is Revenue Operations? Plus Answers to Other RevOps Questions

InsightSquared

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. The number of days from first customer contact to closed-won for each deal, divided by your total number of deals. A sales leader’s persona is going to be very different from a CRO’s, for example.