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AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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A Manifesto

Iannarino

We recognize that our prospective clients are trying to make a rare, strategic, decision they need to get right on their first attempt. We believe that the modern salesperson is a strategic partner, guiding their clients to the best decision-not pitching a product or service. cta_one]]

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

Managers can now seamlessly segment and automate contact enrollment without switching between tools, streamlining marketing activities and enhancing workflow efficiency. How it helps you This update streamlines the process of adding personalized URLs stored in contact properties, such as tailored offer links or personalized landing pages.

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6 B2B paid media platforms where you can advertise effectively

Martech

The key is strategic targeting. Dig deeper: 2025 predictions for top B2B paid media channels 2. Beyond brand awareness, LinkedIn is highly effective for lead generation and conversions: Lead generation ads : Capture contact information directly in the feed. LinkedIn pixel : Track website interactions to retarget engaged users.

B2B 81
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The hidden costs of martech sprawl and how to overcome them

Martech

This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? When a marketing automation platform shows only 30% of purchased seats actively creating campaigns or a CDP processes less than half its licensed contact volume, it’s time for review.

Finance 103
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Salesforce to Replace RSA Key Exchanges with TLS 1.3

Salesforce

IMPORTANT: Starting May 1, 2025, Salesforce will phase out RSA Key Exchanges for TLS connections. Starting May 1, 2025 , Salesforce will no longer support RSA key exchanges for all incoming TLS connections. Starting on May 1, 2025, Salesforce plans to only support cipher suites with SHA-2 signatures, either 256 bits or 384 bits.

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3 ways to engage B2B buyers pre-deal

Martech

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

B2B 113