Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Government 108

Government Technology Technology B2C 108

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025.

Strategize 119

Strategize Trust Technology Technology 119

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 117

GTM Go To Market B2C B2B 117

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Combining video and image assets in Demand Generation can increase conversions by 20% at the same cost per action (CPA), compared to those relying solely on video, according to Internal Google data.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

JANUARY 8, 2025

Pro tip : Include a call to action in your follow-ups that drives the conversation forward whether its booking the next meeting, signing a document or reviewing a resource. The post 5 ways to crush sales bottlenecks and accelerate deals in 2025 appeared first on MarTech. Processing.

CRM 119

CRM Follow-up Sales Prospecting 119

Sales Pop!

NOVEMBER 8, 2024

This data-driven personalization leads to more relevant and targeted sales pitches, increasing the likelihood of conversions. Armed with this information, they can engage in more meaningful conversations, offering solutions that resonate on a personal level.

Sales 233

Sales Technology Technology Conversion 233

Partners in Excellence

JANUARY 24, 2025

He and I had lots of conversations on how they interrelated and the metrics that had the highest leverage. I track myself and each person on my team on three fundamental metrics: YTD performance against goal, number of high impact conversations each week (each person has a quota, mine is 6.

High impact 113

High impact Pipeline Inside sales Quota 113

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. Instead, the focusshifted toward more interactive and task-driven conversational AI experiences, such as voice commerce (v-commerce) and voice-enabled apps.

E-commerce 125

E-commerce Engineering Technology Technology 125

Adaptive Business Services

APRIL 2, 2025

Your goal must be To provoke an action which leads to a conversation. If successful, it is at this point where your conversation will likely be moved to a one-on-one engagement. Lets stop here for now but we will definitely continue this conversation in coming issues! Here is a great article found on the Nimble blog.

CRM 71

CRM Contact Represent Consult 71

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.

GTM 116

GTM CRM Conversion Market share 116

Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Key dates: October: eCPC option removed for new campaigns. Why we care. First seen.

Government 111

Government Campaign Conversion Start-ups 111

Search Engine Land

SEPTEMBER 6, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. ECPC is the most light touch of automated bid strategies, so it allowed you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Key dates: October: eCPC option removed for new campaigns. Why we care.

Campaign 100

Campaign Conversion 100

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs. Click to enlarge.

Lead generation 108

Lead generation Launch Follow-up Product 108

Sales Hacker

NOVEMBER 22, 2024

Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. Tips to adapt : Shift conversations from latent to active needs : Understand the prospect’s organizational goals before pitching a solution. This mindset is necessary for the changing landscape as we move towards 2025. Why anything?

GTM 107

GTM Sales Represent Government 107

SaaStr

DECEMBER 26, 2024

Gong has its 2025 State of Revenue out. And a few other data from the report: Gongs enterprise customers see about a 25% win rate, conversion from Opportunity to Closed. You can grab it here. In general, the report ties to what were seeing everywhere in SaaS. Were ending the year in general with stronger growth that the prior year.

Closing 115

Closing B2B Growth Start-ups 115

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. With these insights, you can identify what drives conversions and refine your marketing strategies. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 62

Objectives and Key Results CRM Campaign Pipeline 62

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. 16:04) The fourth theme: Elevating the conversation to the C-level. (19:29) New year, time to take back control – 2025 is the year of inbox zero.

GTM 108

GTM Growth B2B Pipeline 108

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025.

Retail 106

Retail Launch Territory Promote 106

Martech

SEPTEMBER 6, 2024

Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. And how do we get there?

CRM 108

CRM Trust Service Closing 108

Sales Hacker

NOVEMBER 15, 2024

Reflection exercises: After every call, have reps summarize the conversation and identify key takeaways without relying solely on AI-generated notes. Manual onboarding exercises: Require new hires to take meeting notes, draft follow-ups, or conduct outreach manually before transitioning to automation.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

OCTOBER 1, 2024

.” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community. ” and “How much should we give you next year?

X-functional 113

X-functional Finance Represent Territory 113

Sales Gravy

OCTOBER 15, 2024

Action Over Avoidance: Procrastination in sales, such as delaying difficult customer conversations, can lead to missed opportunities. Whether focusing on mindset, productivity, or pipeline building, OutBound 2024 has something for every salesperson looking to finish the year strong and charge into 2025 with fresh energy.

Sell 98

Sell Pipeline Lead generation Networking 98

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7% in 2023.

Promote 123

Promote Represent Technology Technology 123

SaaStr

JANUARY 25, 2025

But here’s what’s working now for top SaaS companies maximizing revenue in 2025: 1. A fascinating case study: One $160M ARR company implemented flexible payment terms and saw: 50% jump in conversion rates $2.5M in new pipeline Same product, same value prop – just different payment structure The learning?

Contract 93

Contract Growth Pipeline CRM 93

Membrain

JANUARY 26, 2025

Join us for an insightful conversation with Ian Richardson , co-founder and CEO of Fox and Crow Group and MSPSalesProcess.com, as he explores the world of Managed Service Providers (MSPs) in 2025. Can MSPs overcome the challenges of unpredictable sales and retaining top talent?

Growth 113

Growth Service Conversion Customers 113

Martech

OCTOBER 31, 2024

Instead of sifting through long forms, the bot interacts using a conversational format, guiding users step by step. Prohibiting it from engaging in conversations outside the context of a pre-approval application. Testing of the pre-approval bot is currently underway in select markets, with plans for a nationwide launch in 2025.

Objectives and Key Results 129

Objectives and Key Results Retail Finance Launch 129

SaaStr

MARCH 13, 2025

One AI infrastructure company saw 80% higher conversion rates after implementing this strategy. What This Means for 2025 The AI startup playbook is being rewritten in real-time. Cohere and Together AI have shown you can build massive brand equity without traditional brand marketing spend.

Growth 110

Growth Strategic partnership Contract GTM 110

Iannarino

MARCH 26, 2025

Discover how mastering strategic openings can elevate your sales game. Learn essential techniques to start strong and secure client trust from the very first meeting.

Gaming 227

Gaming Conversion Technique Strategize 227

Hubspot

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. Shevchenko tells me her favorite feature of HubSpot is its in-depth analytics, like the ability to track conversions. These tools help teams work better, close more sales, and make more money.

Price 53

Price CRM Sales GTM 53

SaaStr

FEBRUARY 3, 2025

You need: Detailed funnel math (leads opportunities wins) Conversion rates by stage Average opportunity size assumptions Revenue ramp time models Cost breakdowns by function Build this model by segment. Use it as a diagnostic tool. Update it constantly.

Hospitality 110

Hospitality Price Manufacturing Engineering 110

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. What’s more important is identifying what we must attend to in 2025. I’ll answer that in two ways: What I learned in 2024 and what I’m watching for in 2025.

Technology 105

Technology Technology B2C Start-ups 105

Search Engine Land

SEPTEMBER 12, 2024

SearchGPT is an AI-powered search engine that combines the strengths of traditional search engines with the advanced conversational abilities of large language models. Key features of SearchGPT include: Conversational interface: Users can interact with SearchGPT in a more natural, dialogue-like manner. Conversational search.

Engineering 100

Engineering Click Through Rate CTR Conversion 100

SaaStr

FEBRUARY 7, 2025

But Dialpad has been quietly building their AI advantage for over 7 years, processing more than 8 billion minutes of conversations and hitting $300M ARR along the way. Dialpad began with specific problems they wanted to solve around conversation intelligence. Make this decision early.

Government 106

Government Contact Conversion Process 106

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

B2B 109

B2B Engineering Education Trust 109

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. ChatGPT search reinvents search engines by integrating conversational AI for tailored, context-aware responses. What is ChatGPT search? This trend isnt limited to just consumer brands.

B2B 133

B2B Engineering Lead generation Education 133