SaaStr

MARCH 30, 2025

And come watch 200+ sessions like this at 2025 SaaStr Annua l! We're gearing up to bring together 10,000 of the best in SaaS, Cloud and AI at 2025 [link] May 13-15 in SF Bay! May 13-15 in SF Bay! HubSpot CEO Yamini Rangan and 100s of other SaaS leaders will be there! It's Where The Cloud Meets!

CRM 75

CRM Price Growth Engineering 75

Martech

NOVEMBER 21, 2024

But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.

GTM 105

GTM Drivers/motivators Legal Finance 105

Sales Hacker

JANUARY 7, 2025

New year, time to take back control – 2025 is the year of inbox zero. You then have to go and be successful at that. and had an interesting conversation with Pete Kazanji, a good friend on the podcast the other day of… In a similar vein of we’re adopting all this technology and we’re automating so many things.

GTM 118

GTM Sell Customers Cold Call 118

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. S-Curve bets help us anticipate market saturation or operational bottlenecks before they happen. If demand gen slows, conversion rates drop, or outbound outreach hits a wall, these bets ensure we have new growth drivers ready.

GTM 68

GTM Objectives and Key Results Quota Real Estate 68

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. While it wasnt easy, many conversations moved quickly because tthey were primarily evaluating us based on: Our past accomplishments, Maxs angel investing track record, and their personal experiences with us.

GTM 80

GTM Sell Pipeline Networking 80

Martech

NOVEMBER 21, 2024

But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.

GTM 96

GTM Drivers/motivators Legal Finance 96

SaaStr

MARCH 2, 2025

And see everyone for 200+ more sessions, workshops, 1-on-1s and more like this at 2025 SaaStrAnnual.com! Rippling’s outbound journey evolved significantly: Phase 1: Programmatic Outbound (The Early Days) Marketing-led automated outreach Low-cost way to build the initial database 0.5-1% May 13-15 in SF Bay!!

Growth 75

Growth Cold Call Cross-sell Account management 75

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 126

GTM B2B Conversion Objectives and Key Results 126

Heinz Marketing

APRIL 2, 2025

Creating Alignment Across Teams One of the biggest takeaways from this event is to ensure sales and marketing departments are on the same team. Everyone in your go-to-market (GTM) organization should understand and align with these definitions. Matt added that marketers need to be the guide in translating signals into action.

Pipeline 58

Pipeline GTM B2B Follow-up 58

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. These early conversations helped shape Databricks product, pricing, and go-to-market strategy.

Technical Sales 67

Technical Sales Inside sales Cross-sell Account management 67

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 117

GTM Sales Pipeline Growth 117

Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning.

Product 103

Product Growth GTM Hospitality 103

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

Launch 106

Launch Pitch Technology Technology 106

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) I’ve really, really enjoyed this conversation.

GTM 102

GTM Engineering Electricity X-functional 102

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. We’ll see how this sticks through to 2025. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning.

GTM 125

GTM Sales Growth Represent 125

Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. 80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M. According to Gartner, Inc., Buckley, T. Travis, 8 September 2020).

Growth 98

Growth Customers Territory Strategize 98

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy. Companies’ go-to-market approach is becoming more complex as customer expectations change. Your enterprise must grow, and profitably. Measuring success.

Growth 103

Growth Drivers/motivators Go To Market Sales 103

Martech

FEBRUARY 19, 2024

Let’s use that initial piece that likely took massive amounts of headspace and resources to stay top of mind while buyers are hunting — without marketing emails or a conversation with a sales rep. Dig deeper: A B2B marketer’s guide to long-form content 2. So, adding more to your marketing mix is easy, right?

B2B 114

B2B Education Pitch Sports 114

Martech

FEBRUARY 16, 2024

Let’s use that initial piece that likely took massive amounts of headspace and resources to stay top of mind while buyers are hunting — without marketing emails or a conversation with a sales rep. Dig deeper: A B2B marketer’s guide to long-form content 2. So, adding more to your marketing mix is easy, right?

B2B 109

B2B Education Pitch Sports 109

Martech

FEBRUARY 12, 2024

Let’s use that initial piece that likely took massive amounts of headspace and resources to stay top of mind while buyers are hunting – without marketing emails or a conversation with a sales rep. Dig deeper: A B2B marketer’s guide to long-form content 2. So, adding more to your marketing mix is easy, right?

B2B 101

B2B Education Pitch Sports 101

Salesforce

JANUARY 3, 2022

Create a single source of truth to empower go-to-market teams. It’s] really about bringing go-to-market strategies to life — partnering not only within the chief revenue officer’s organization, but across product, finance, and HR teams to ensure you can deliver value to customers. Sign up now.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. And of course, close deals faster 2025 is the year of inbox zero for me. And there’s a few reasons for that.

GTM 86

GTM Pitch Up-sell Start-ups 86

Martech

MARCH 17, 2022

RevOps brings together people, processes, and data from across various departments in an organization, aligning them on three common goals: Increasing profits by maximizing customer conversion and profit margin on sales. This allows you to focus on revenue leaks by identifying the barriers to successful conversions. Churn analysis.

Profit margin 118

Profit margin Teamwork Price Growth 118

Sales Hacker

SEPTEMBER 27, 2022

Join us for a great conversation about driving the right behaviors within your sales team. It’s a great conversation about driving the right behaviors with your sales team and getting more productivity from your team by lowering the goal. Love that conversation! powered by Sounder. Finally, Freshworks. Sam’s Corner [25:10].

Quota 103

Quota Growth Commission Territory 103

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. Conversational Intelligence . Funnel Conversion Rate. The number of conversions divided by the number of leads for a sales period. Go-To-Market Strategy. Dashboards.

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Highspot

AUGUST 26, 2024

According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. Meanwhile, RevOps takes a broader view, overseeing the entire customer journey, managing sales funnels, guiding go-to-market (GTM) execution, and enhancing the overall customer experience.

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

SBI

SEPTEMBER 12, 2018

Conversica @myconversica conversational AI automatically qualifies leads with human-like conversations to convert 30% more leads into opportunities. Booth 2025. Gong @Gong_io Say hello to Conversation Intelligence. Because the game isn’t about having more conversations — it’s about having better ones.

Territory 42

Territory Appointment Manufacturing CRM 42

Sales Hacker

FEBRUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Consider the entire funnel from video, to description, to channel info, to your landing page – each should be working together to drive seamless conversion. Without it, views wont convert into leads. Book a demo.

B2B 83

B2B GTM Cross-sell Education 83

Sales Hacker

JANUARY 20, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Whats actually working to drive growth: Stay ahead in 2025 There’s a ton of talk about what isn’t working today in go-to-market. Expect 2025 to be a pivotal year for AI adoption in revenue teams.

Growth 106

Growth GTM Drivers/motivators Pitch 106

SaaStr

MARCH 22, 2025

The Five Keys to Building a Successful Startup in 2025: From Pre-Seed to Series A and Beyond Here’s what 99% of founders get wrong when building their startups: they dive in without a systematic approach to validating their market, building their team, and scaling their go-to-market motion.

Commission 88

Commission Inside sales Growth Education 88

Heinz Marketing

FEBRUARY 5, 2025

Metrics like pipeline velocity , marketing-influenced revenue, and sales cycle efficiency are taking precedence over vanity metrics like MQLs and social media reach. Setting Up Your 2025 Marketing Strategy for Efficient Growth To thrive in this new environment, marketing leaders must rethink their approach.

Growth 75

Growth B2B GTM Pipeline 75

Sales Hacker

MARCH 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI for GTM Leaders: How to Navigate the Adoption Curve Without Getting Left Behind AI in go-to-market (GTM) is at an inflection point. better lead scoring, higher conversion rates)? Can it shorten sales cycles?

GTM 79

GTM CRM Represent Territory 79

Martech

JANUARY 27, 2025

The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you. As we move into 2025, it will be important to wrap our collective heads around facts that some may not like but that no one can dispute.

GTM 101

GTM Non-Profits Networking B2B 101

Sales Hacker

FEBRUARY 7, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. When theyre readily shareable, they can also contribute to a conversation and convince audiences who may have different viewpoints. Newsjacking stories (as Peter calls them), which jump into a public conversation.

GTM 87

GTM Finance Real Estate SQL 87

Martech

FEBRUARY 5, 2025

I recently read a paper, “ In 2025, AI wont just assist salespeople it will replace them.” ” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. If your social feeds and inbox look like mine, you cant avoid the AI hype.

B2B 126

B2B GTM Presentation Growth 126

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

B2B 120

B2B GTM Drivers/motivators Legal 120