Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. 80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M. According to Gartner, Inc., Buckley, T. Travis, 8 September 2020).

Growth 98

Growth Customers Territory Strategize 98

Martech

FEBRUARY 16, 2024

Let’s use that initial piece that likely took massive amounts of headspace and resources to stay top of mind while buyers are hunting — without marketing emails or a conversation with a sales rep. Dig deeper: A B2B marketer’s guide to long-form content 2. So, adding more to your marketing mix is easy, right?

B2B 102

B2B Education Pitch Sports 102

Martech

FEBRUARY 19, 2024

Let’s use that initial piece that likely took massive amounts of headspace and resources to stay top of mind while buyers are hunting — without marketing emails or a conversation with a sales rep. Dig deeper: A B2B marketer’s guide to long-form content 2. So, adding more to your marketing mix is easy, right?

B2B 102

B2B Education Pitch Sports 102

Martech

NOVEMBER 21, 2024

But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.

GTM 83

GTM Drivers/motivators Legal Finance 83

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy. Companies’ go-to-market approach is becoming more complex as customer expectations change. Your enterprise must grow, and profitably. Measuring success.

Growth 88

Growth Drivers/motivators Go To Market Sales 88

Martech

FEBRUARY 12, 2024

Let’s use that initial piece that likely took massive amounts of headspace and resources to stay top of mind while buyers are hunting – without marketing emails or a conversation with a sales rep. Dig deeper: A B2B marketer’s guide to long-form content 2. So, adding more to your marketing mix is easy, right?

B2B 90

B2B Education Pitch Sports 90

Salesforce

JANUARY 3, 2022

Create a single source of truth to empower go-to-market teams. It’s] really about bringing go-to-market strategies to life — partnering not only within the chief revenue officer’s organization, but across product, finance, and HR teams to ensure you can deliver value to customers. Sign up now.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Martech

MARCH 17, 2022

RevOps brings together people, processes, and data from across various departments in an organization, aligning them on three common goals: Increasing profits by maximizing customer conversion and profit margin on sales. This allows you to focus on revenue leaks by identifying the barriers to successful conversions. Churn analysis.

Profit margin 116

Profit margin Price Teamwork Growth 116

Sales Hacker

DECEMBER 31, 2024

Featuring hot takes from leaders at HubSpot, Brex, GitHub, and more, this compilation challenges the status quo and might just change how you think about volume vs. value, outbound sales, and hiring in 2025. New year, time to take back control – 2025 is the year of inbox zero. And 2025 is the year of inbox zero for me.

GTM 84

GTM B2B Growth Start-ups 84

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Martech

NOVEMBER 21, 2024

But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.

GTM 65

GTM Drivers/motivators Legal Finance 65

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. Conversational Intelligence . Funnel Conversion Rate. The number of conversions divided by the number of leads for a sales period. Go-To-Market Strategy. Dashboards.

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Sales Hacker

SEPTEMBER 27, 2022

Join us for a great conversation about driving the right behaviors within your sales team. It’s a great conversation about driving the right behaviors with your sales team and getting more productivity from your team by lowering the goal. Love that conversation! powered by Sounder. Finally, Freshworks. Sam’s Corner [25:10].

Quota 81

Quota Growth Commission Territory 81

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) I’ve really, really enjoyed this conversation.

GTM 79

GTM Engineering Electricity X-functional 79

Highspot

AUGUST 26, 2024

According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. Meanwhile, RevOps takes a broader view, overseeing the entire customer journey, managing sales funnels, guiding go-to-market (GTM) execution, and enhancing the overall customer experience.

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

SBI

SEPTEMBER 12, 2018

Conversica @myconversica conversational AI automatically qualifies leads with human-like conversations to convert 30% more leads into opportunities. Booth 2025. Gong @Gong_io Say hello to Conversation Intelligence. Because the game isn’t about having more conversations — it’s about having better ones.

Territory 42

Territory Appointment Manufacturing CRM 42

Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning.

Product 81

Product Growth GTM Hospitality 81

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 95

GTM Customers Non-Profits Growth 95

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. We’ll see how this sticks through to 2025. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning.

GTM 106

GTM Sales Growth Represent 106

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 87

GTM Construction Up-sell Cross-sell 87