Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

JANUARY 8, 2025

The faster the sales process, the faster the revenue growth. Dig deeper: How to align sales and marketing for revenue growth 2. Pro tip : Include a call to action in your follow-ups that drives the conversation forward whether its booking the next meeting, signing a document or reviewing a resource. Processing.

CRM 121

CRM Follow-up Sales Prospecting 121

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Membrain

JANUARY 26, 2025

Join us for an insightful conversation with Ian Richardson , co-founder and CEO of Fox and Crow Group and MSPSalesProcess.com, as he explores the world of Managed Service Providers (MSPs) in 2025. Can MSPs overcome the challenges of unpredictable sales and retaining top talent?

Growth 113

Growth Service Conversion Customers 113

Sales Hacker

NOVEMBER 15, 2024

Reflection exercises: After every call, have reps summarize the conversation and identify key takeaways without relying solely on AI-generated notes. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Three frameworks to consider.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

SaaStr

DECEMBER 26, 2024

Gong has its 2025 State of Revenue out. Were ending the year in general with stronger growth that the prior year. And a few other data from the report: Gongs enterprise customers see about a 25% win rate, conversion from Opportunity to Closed. You can grab it here. Thats a bit higher than I expected.

Closing 112

Closing B2B Growth Start-ups 112

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

SaaStr

MARCH 2, 2025

Matt shared the three core growth tactics that transformed Rippling from cold calls in Parker Conrad’s basement to 1,500+ revenue professionals driving massive scale. And see everyone for 200+ more sessions, workshops, 1-on-1s and more like this at 2025 SaaStrAnnual.com! May 13-15 in SF Bay!! Email is easy.

Growth 76

Growth Cold Call Cross-sell Account management 76

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 110

CRM Trust Service Closing 110

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Get the top takeaways from the conversation, including how incentives need to be reworked to scale enterprise, in this post. Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers.

GTM 107

GTM X-functional Engineering Government 107

SaaStr

JANUARY 25, 2025

But here’s what’s working now for top SaaS companies maximizing revenue in 2025: 1. A fascinating case study: One $160M ARR company implemented flexible payment terms and saw: 50% jump in conversion rates $2.5M A Key Learning: Growth vs. Pragmatism The “growth at all costs” era is over.

Contract 93

Contract Growth Pipeline CRM 93

Martech

OCTOBER 1, 2024

.” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community. ” and “How much should we give you next year?

X-functional 115

X-functional Finance Represent Territory 115

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Her team stopped hiding behind automation and started engaging in real customer conversations. When marketing helps close eight-figure contracts, budget conversations become much easier. Marketing budgets are down 15% year-over-year.

Pipeline 123

Pipeline Contract Growth Campaign 123

SaaStr

MARCH 30, 2025

Co-founders Dharmesh Shah (CTO) and Brian Halligan (Chairperson) shared at SaaStr Annual the unfiltered truth on building an SMB powerhouse, pivoting to product-led growth, and why the “M” segment is SaaS gold. And come watch 200+ sessions like this at 2025 SaaStr Annua l! May 13-15 in SF Bay!

CRM 76

CRM Price Growth Engineering 76

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.

Growth 69

Growth Campaign Presentation Trust 69

SaaStr

MARCH 26, 2025

The conversation explored Google Clouds rapid growth, its AI-first approach, and what the future holds for the cloud ecosystem. While AI is at the forefront of every conversation, Google Clouds growth extends beyond that. In the last three to four years, we won a lot of business through single workloads, Sarah shared.

Growth 59

Growth Drivers/motivators Government Finance 59

SaaStr

APRIL 6, 2025

In-Person Sales Generate 3x Higher Conversions Per The CROs of Toast, Splunk, Brex and Slice Top Pods: #1. The Secrets Inside Google Clouds Growth with Sarah Kennedy, Vice President Google Cloud Marketing #3. The Top 10 Customer Success Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta #5.

Growth 74

Growth Conversion Customers Sales 74

SaaStr

FEBRUARY 3, 2025

The Metrics That Matter Have Changed Dramatically The “growth at all costs” era is dead. You need: Detailed funnel math (leads opportunities wins) Conversion rates by stage Average opportunity size assumptions Revenue ramp time models Cost breakdowns by function Build this model by segment. It’s down to 30%.

Hospitality 107

Hospitality Price Manufacturing Engineering 107

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

B2B 110

B2B Engineering Education Trust 110

Martech

FEBRUARY 21, 2025

Begin collecting and auditing two years of daily marketing and business conversion data before committing to a vendor, as data collection can significantly impact production timelines. Evaluate vendors based on their capabilities, industry experience and ability to address key organizational questions. Processing. See terms.

Finance 118

Finance Drivers/motivators Technique Contract 118

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 129

Customers A/B testing Click Through Rate Legal 129

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. New year, time to take back control – 2025 is the year of inbox zero. Superhuman works with your existing Gmail or Outlook accounts. Fred Viet: Yeah.

GTM 118

GTM Sell Customers Cold Call 118

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. Which markets offer untapped growth potential?

Objectives and Key Results 103

Objectives and Key Results CRM Drivers/motivators Campaign 103

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Set core goals and bet on S-Curves Owners 2025 plan revolves around two key elements: Core Initiatives: A set of seven essential strategies that, if executed well, will drive the planned revenue growth (for Owner in 2025, 2x revenue growth).

GTM 68

GTM Objectives and Key Results Quota Real Estate 68

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Get the newsletter search marketers rely on.

Niche 98

Niche Retail Promote Follow-up 98

SaaStr

FEBRUARY 26, 2025

Perhaps most importantly, Salesforce has leaned deeply into AI … and while the usage is impressive, so far it hasn’t materially changed growth. Salesforce Growth: FY26 $40.9B (guidance) FY25 $37.9B And while 9% growth isn’t crazy, think about the scale for a moment. Nvidia, Google Cloud, Azure, etc.

Growth 79

Growth CRM Up-sell Service 79

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. For years, marketers have championed ROMI — return on marketing investment — as a key measure of success.

GTM 106

GTM Drivers/motivators Legal Finance 106

Sales Hacker

NOVEMBER 1, 2024

Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. Meanwhile, a collaboration tool with a high NPS can scale rapidly through Product-Led Growth (PLG) and word-of-mouth. Check out Attention.

Product 103

Product Growth GTM Hospitality 103

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Loop Ventures predicts that by 2025, 75% of U.S. Working with Google Analytics reveals the effectiveness of your marketing efforts and helps optimize your online store for conversions and sales. The consumer no longer needs to go to an online store or marketplace.

Retail 130

Retail Growth X-functional Cross-sell 130

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 127

GTM B2B Conversion Objectives and Key Results 127

Martech

NOVEMBER 6, 2024

By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. How it helps you While still in its infancy, this powerful update brings AI directly into live conversations, transforming the calling workflow.

Objectives and Key Results 114

Objectives and Key Results CRM Contact Pipeline 114

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. While it wasnt easy, many conversations moved quickly because tthey were primarily evaluating us based on: Our past accomplishments, Maxs angel investing track record, and their personal experiences with us. Again, conversion was dismal.

GTM 80

GTM Sell Pipeline Networking 80

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. For years, marketers have championed ROMI — return on marketing investment — as a key measure of success.

GTM 96

GTM Drivers/motivators Legal Finance 96

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% compound annual growth rate. Maybe it’s leads vanishing into a black hole between marketing and sales or conversion rates stuck in single digits. The modern marketing leader is drowning in options.

Finance 105

Finance Technology Technology Drivers/motivators 105

Highspot

JANUARY 27, 2021

80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M. In 2020, Highspot’s accelerating customer adoption underscored the critical role enablement plays in strategic growth for enterprise companies worldwide. SEATTLE, Jan. According to Gartner, Inc., Buckley, T.

Growth 98

Growth Customers Territory Strategize 98

Heinz Marketing

APRIL 2, 2025

In addition, personalization at scale is the key to sustainable growth. Matt went on to say that if your team is focused on assigning credit, youre having the wrong conversation. Again, sales momentum depends on multi-threading and anchoring conversations on real business needs. Intent-driven engagement is key. Want to chat?

Pipeline 58

Pipeline GTM B2B Follow-up 58

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Talk to users.

Technical Sales 69

Technical Sales Inside sales Cross-sell Account management 69