Remove 2025 Remove Conversion Remove Objectives and Key Results
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

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Master Your Marketing Budget: Essential Steps for Planning Ahead

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

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How to use generative AI to reduce friction and convert car buyers

Martech

To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers. As a result, the traditional pre-approval process, which often requires sharing financial information over the phone or in a dealership, can be a significant barrier. and “What’s my down payment?”

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13 HubSpot updates from December to kickstart your 2025

Martech

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Control who can create CRM objects with new create permissions. With these insights, you can identify what drives conversions and refine your marketing strategies.

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. Quickly exclude records from active lists.

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The AI-powered path to smarter marketing

Martech

zettabytes in 2020 to 181 zettabytes by 2025. Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

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