Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change.

Strategize 119

Strategize Trust Technology Technology 119

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 117

GTM Go To Market B2C B2B 117

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. What once seemed like cutting-edge solutions have now lost their edge.

E-commerce 125

E-commerce Engineering Technology Technology 125

Partners in Excellence

JANUARY 24, 2025

Our technologies, now further amplified by AI give us enormous amounts of information that we can track. He and I had lots of conversations on how they interrelated and the metrics that had the highest leverage. We have a very specific definition of a high impact conversation). When they aren’t, we start drilling down.

High impact 109

High impact Pipeline Inside sales Quota 109

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. The hype cycle’s rapid pace is unsettling many companies and their marketing departments.

Consult 126

Consult Technology Technology Represent 126

Martech

OCTOBER 31, 2024

This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans. Instead of sifting through long forms, the bot interacts using a conversational format, guiding users step by step. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 129

Objectives and Key Results Retail Finance Launch 129

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. Action Over Avoidance: Procrastination in sales, such as delaying difficult customer conversations, can lead to missed opportunities.

Sell 98

Sell Pipeline Lead generation Networking 98

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Reflection exercises: After every call, have reps summarize the conversation and identify key takeaways without relying solely on AI-generated notes. Let’s get into it.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.

GTM 116

GTM CRM Conversion Market share 116

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7%

Promote 123

Promote Represent Technology Technology 123

SaaStr

MARCH 13, 2025

Three key factors: Application Novelty: We’re seeing an explosion of new use cases and solutions Technology Novelty: The underlying tech is evolving at breakneck speed Customer Behavior Novelty: Even enterprise customers are running multiple concurrent pilots The result? Charge for POCs Make them refundable, but charge.

Growth 109

Growth Strategic partnership Contract GTM 109

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. 16:04) The fourth theme: Elevating the conversation to the C-level. (19:29) New year, time to take back control – 2025 is the year of inbox zero.

GTM 108

GTM Growth B2B Pipeline 108

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. With these insights, you can identify what drives conversions and refine your marketing strategies. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 62

Objectives and Key Results CRM Campaign Pipeline 62

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Achieving this requires robust technology and a cultural shift within the organization — breaking down silos and fostering collaboration across departments.

Customers 127

Customers A/B testing Click Through Rate Legal 127

Martech

SEPTEMBER 6, 2024

Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. And how do we get there?

CRM 108

CRM Trust Service Closing 108

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Launch 113

Launch Trust Campaign Technology 113

SaaStr

FEBRUARY 3, 2025

You need: Detailed funnel math (leads opportunities wins) Conversion rates by stage Average opportunity size assumptions Revenue ramp time models Cost breakdowns by function Build this model by segment. They came to SaaStr Annual to share what theyve learned about making the move to go more enterprise actually work. Update it constantly.

Hospitality 109

Hospitality Price Manufacturing Engineering 109

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. Predictions have become worthless given the pace of the 24-hour news cycle, technology, consumer adoption, and market fluctuations in marketing technology. Oh, sorry.

Technology 105

Technology Technology B2C Start-ups 105

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. This AI agent brings together conversational intelligence and generative AI to deliver natural conversations with hyper-personalization.” ” How does Zdatny think about customer (and employee) experience?

Customers 144

Customers B2C Service Clients 144

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

B2B 109

B2B Engineering Education Trust 109

Sales Hacker

JANUARY 7, 2025

New year, time to take back control – 2025 is the year of inbox zero. and had an interesting conversation with Pete Kazanji, a good friend on the podcast the other day of… In a similar vein of we’re adopting all this technology and we’re automating so many things. What’s your outlook for 2025?

GTM 117

GTM Sell Customers Cold Call 117

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. For example, AI might suggest that a product discount will drive higher conversions. The data explosion and its challenges The amount of data created globally is staggering.

Objectives and Key Results 102

Objectives and Key Results CRM Drivers/motivators Campaign 102

Martech

FEBRUARY 3, 2025

Maybe it’s leads vanishing into a black hole between marketing and sales or conversion rates stuck in single digits. Whatever the problem, they don’t just throw technology at it. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? Invest in your people alongside your technology.

Finance 103

Finance Technology Technology Drivers/motivators 103

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. Large language models (LLMs). Knowledge graphs.

Engineering 111

Engineering Niche Technology Technology 111

Martech

FEBRUARY 7, 2025

Example: A software company selling to Fortune 500 technology firms can target users searching for software-related keywords who also: Work at large companies (10,000+ employees). Are in the technology industry. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking.

B2B 81

B2B CTR Lead generation Sports 81

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

GTM 125

GTM B2B Conversion Objectives and Key Results 125

Martech

NOVEMBER 6, 2024

By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. How it helps you While still in its infancy, this powerful update brings AI directly into live conversations, transforming the calling workflow.

Objectives and Key Results 112

Objectives and Key Results CRM Pipeline Contact 112

Martech

FEBRUARY 20, 2025

The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs. Chat commerce also shows a 61% higher conversion rate than email and 87% higher than other mobile apps. Capitalize on chat commerce: Chat commerce presents a significant opportunity.

Growth 68

Growth Campaign Presentation Trust 68

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. And we expect our salespeople to understand the technology. We tend to be very technical. Talk to users. Ron recalls.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Sales Pop!

NOVEMBER 8, 2024

In particular, the Philippinesa leader in outsourcing and customer servicehas embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. This data-driven personalization leads to more relevant and targeted sales pitches, increasing the likelihood of conversions.

Technology 130

Technology Technology Sales Conversion 130

Search Engine Land

FEBRUARY 19, 2024

That’s what Gartner, a technological research and consulting firm, is predicting. Search traffic is what can lead to revenue and profit (whether via converting that traffic to leads, sales, or whatever type of conversion matters to your brand). Gartner believes people will turn to generational AI conversational assistants (e.g.,

Engineering 134

Engineering Entertainment Market share Consult 134

Veloxy

FEBRUARY 15, 2022

Fortune 500 and Inc 5000 companies have found continued success with new field sales strategies and technology, and a new number one key performance indicator (hint: it’s not quota). Covid’s Impact on Field Sales 5 Steps to Becoming the Best Field Salesperson in 2022 5 Must Have Field Sales Technologies. Field sales is not dead!

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Martech

MARCH 3, 2022

Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . iPaaS will lead the way at a predicted revenue of $9 billion by 2025. . plan to invest more in integration technologies, APIs, and API architecture. . Source: Gartner.

Technology 98

Technology Technology Growth B2B 98

Sales Hacker

OCTOBER 2, 2024

Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps.

GTM 115

GTM Sales Pipeline Growth 115