Want to Solve CRM Adoption? Stop Counting Log-ins
InsightSquared
FEBRUARY 11, 2020
Unlike in the movie Field of Dreams, when it comes to CRM, year after year, users have proven, “if you build it, they won’t necessarily come.”. The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1]. Ultimately, what’s the point?
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