Remove 2025 Remove CRM Remove Customers
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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

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5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). Pro tip : Use customer feedback to regularly update your content.

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Nimble CRM Tips & Updates – March 5, 2025

Adaptive Business Services

These contacts are probably a mix of customers, prospects, vendors you name it. Are you thinking about a CRM? If you would like to explore whether or not Nimble CRM might be right for you, please book a free 30-minute Zoom consultation with me by going to my calendar. They do, however, likely have one thing in common.

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AI is poised to disrupt the world of martech vendors and users

Martech

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

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13 HubSpot updates from December to kickstart your 2025

Martech

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Get detailed insights on meetings with custom report builder. Compare campaigns with more customization and easy exports. Automate backup scheduling in HubSpot.

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AI and security are the focus of latest Salesforce acquisitions

Martech

Today, the company has 7,000 customers using its Own Data Platform, which provides data archiving, seeding, security and analytics capabilities. Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service.

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Where are martech vendors finding their revenue? Let’s take a look

Martech

Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. But save some blame for a maturing market.