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As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. New year, time to take back control – 2025 is the year of inbox zero.
While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various applications in the stack like the CRM and CDP to get the data and find answers. What do C-level execs think of their GTM strategies?
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud.
This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. We’ll see how this sticks through to 2025.
If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. CRM Integration & Automation. Core features: CRM with built-in sales enablement tools. Source Core features: All-in-one GTM enablement platform that makes it easy for reps.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. You can also read this here on the GTMnow website.
This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Help your team close more deals.
According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. Revenue operations also connects existing systems and tools in the tech stack—such as CRM, marketing platforms, and analytics—to enable automatic data exchange and coordinated actions across departments.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The GTM AI adoption curve: where do you stand? The difference?
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! New year, time to take back control – 2025 is the year of inbox zero. And 2025 is the year of inbox zero for me. 6:29) The second theme: the future of outbound. (7:12)
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen.
Setting Up Your 2025 Marketing Strategy for Efficient Growth To thrive in this new environment, marketing leaders must rethink their approach. Data-Driven Optimization: Leverage CRM and intent data to refine targeting, adjust messaging, and optimize campaign performance. The era of unchecked spending in B2B marketing is over.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. New year, time to take back control – 2025 is the year of inbox zero. Scott Barker: Hello and welcome back to the GTM podcast.
With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams. Proficiency in marketing technology, including CRM, automation, AI and analytics tools. Seamless integrations between CRM, automation, AI and analytics will enhance efficiency and impact.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. GTM 131 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.
Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Episode Transcript Scott Barker: [0:00] Welcome to the GTM Podcast. Feeling that AI FOMO?
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization.
In 2025, sales organizations need to master their use of AI to succeed. Its used by hundreds of thousands of companies, and IDC has recognized Salesforce as the leading CRM provider for 11 years. Heres why strategic integrations and tool consolidation are crucial for making that happen.
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