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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

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8 Contact Center Automation Trends to Watch for in 2025

Salesforce

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. AI automates the otherwise time-consuming process of collecting and analyzing customer feedback across channels and surveys. This process is known as AI grounding.

Contact 102
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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. Processing. That genie is out of the bottle.

Price 114
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Maximizing your B2B paid media ROI with alternative platforms

Martech

Your CRM likely holds more valuable insights than you realize. It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. Exploring solutions (consideration).

B2B 119
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Build Customer Loyalty in the First 30 Days

Sales Hacker

A seamless onboarding process sets the tone for the entire customer relationship. To achieve this, focus on: Create an exceptional first experience Each interaction within the onboarding process needs to feel cohesive and intuitive. Every touchpoint counts Prioritize a user-centric design that feels tailored to customer needs.

GTM 90
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How to use generative AI to reduce friction and convert car buyers

Martech

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. We understand that when people feel comfortable and secure, they are more likely to engage in and complete the pre-approval process.

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AI and security are the focus of latest Salesforce acquisitions

Martech

The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. The Own acquisition is a reminder that CRM users are trusting their most valuable data to clouds managed and secured by SaaS vendors. Processing. Why we care. As the U.S.

CRM 106