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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

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Nimble CRM Tips & Updates – April 2, 2025

Adaptive Business Services

Are you thinking about a CRM? If you would like to explore whether or not Nimble CRM might be right for you, please book a free 30-minute Zoom consultation with me by going to my calendar. To learn more about our Nimble training and implementation services, please visit our Nimble CRM training services page.

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Nimble CRM Tips & Updates – March 19, 2025

Adaptive Business Services

If your bounce rate exceeds 1%, Nimble may place you in an email marketing quarantine (not sure what this means, but you can out) and Im guessing that you will still be paying for the service during this time. Are you thinking about a CRM? Just a guess. Do not reuse sequences with the same contacts. Copy sequences and make a new one.

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Nimble CRM Tips & Updates – March 5, 2025

Adaptive Business Services

One reason, the main reason, why this is so critical is that if you are not very careful, you run the very real risk of being labeled as a spammer either by the recipient, their email service provider, or even your email service provider. Several services offer such capabilities, allowing for a more streamlined and efficient workflow.

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AI is poised to disrupt the world of martech vendors and users

Martech

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

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AI and security are the focus of latest Salesforce acquisitions

Martech

Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service. Like Own, Tenyx will extend existing Salesforce capabilities, this time around autonomous agents and its Agentforce Service Agent. Why we care.

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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Why we care. Processing.

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