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Master Your Marketing Budget: Essential Steps for Planning Ahead

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.

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Optimizing LLMs for B2B SEO: An overview

Martech

Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster. For B2B, this content should be strategically distributed across all stages of the buyer journey: awareness, education, technical understanding of solutions, and ultimately purchase intent.

B2B 109
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The AI-powered path to smarter marketing

Martech

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

Updated CRM object merge behavior to be aware of. This automation improves cash flow management and streamlines the collection process, allowing managers to focus on other strategic tasks without worrying about overdue invoices. Step up live call productivity with AI-powered Copilot assistance.

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How AI Will Transform Data Analysis in 2025

Salesforce

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. AI is no longer just a tool; its your strategic partner, turning mountains of data into clear, actionable insights. You can organize and present information using data visualization capabilities built directly into your CRM.

Retail 52
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The State of AI in Sales

Sales Hacker

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. Help your team close more deals. Check out Attention.

GTM 97
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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

I thought it was significant news, especially as it implicitly reduces the role of CRM to a system of record for the last stages of the purchase cycle. Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel.

Launch 92