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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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AI is poised to disrupt the world of martech vendors and users

Martech

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

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AI agents will infiltrate your martech stack

Martech

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Scott Brinker will be reviewing the 2025 State of Your Stack Survey during the opening keynote of the MarTech Conference, which runs March 26–26, 2025.

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13 HubSpot updates from December to kickstart your 2025

Martech

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Control who can create CRM objects with new create permissions. How it helps you This update simplifies the crucial task of safeguarding your CRM data.

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Master Your Marketing Budget: Essential Steps for Planning Ahead

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Technology & Tools: AI, analytics, automation, CRM, and other Martech tools. What is marketing’s role here?

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How to use generative AI to reduce friction and convert car buyers

Martech

This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans. Narrowed the scope of the AI agent by: Training it only on internal pre-approval FAQs and CRM. These are good credit risk customers; they simply present in different ways.

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AI and security are the focus of latest Salesforce acquisitions

Martech

The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. The Own acquisition is a reminder that CRM users are trusting their most valuable data to clouds managed and secured by SaaS vendors. Why we care. As the U.S.

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