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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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The 5-phase framework that grew Outreach from $0 to $230M ARR

Sales Hacker

Their primary responsibility is selling and generating revenue without worrying about other aspects like product meetings or board discussions. Key characteristics: They must clearly articulate the strategy, rally cross-functional support, and drive company-wide initiatives. seller, head of sales, or commercial cofounder).

GTM 108
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5 Interesting Learnings from Databricks at $3 Billion in ARR

SaaStr

Databricks worth $62B, sounds like a lot but: – Crossing $3B ARR – Growing 60% (!) and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back.

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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Many industries go through this. It gets a little harder once everyone has it.

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Insight from a $1.3B acquisition and 7 startups

Sales Hacker

Too often, businesses treat these as separate domainsone focused on development, the other on selling. Leverage cross-functional insights Marketing, product, and sales must work in tandem. Look for T-shaped players people with deep expertise in one area but cross-functional ability to collaborate across departments.

GTM 102
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The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Sam Blond

SaaStr

And see everyone for 200+ more sessions, workshops, 1-on-1s and more like this at 2025 SaaStrAnnual.com! As they grew, they tried having CSMs own cross-sell opportunities, but this proved ineffective. We also had to give them the capacity to actually focus on retention by bringing in product AEs for complex selling.”

Growth 79
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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

New year, time to take back control – 2025 is the year of inbox zero. One of my questions right away was just, you made this transition, at least at Aircall, from APAC and running that to now overseeing you know global what are some of the differences between selling in apac and selling in in north america hmm.

GTM 117