Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. 52% said AI skills will be much more important for hiring in 2025. AI adoption. Processing.

Growth 127

Growth Technology Technology Follow-up 127

SaaStr

DECEMBER 31, 2024

So I caught up the other day with the CTO of a leading SaaS company with tens of thousands of customers, growing quickly. Its rolled out to about a tenth of the customers we plan to, and the uses cases are pretty simple today. I dont know what 2025 will bring. What will AI truly bring to your app and competitors apps in 2025?

B2B 131

B2B Start-ups Up-sell Sell 131

Sales Gravy

DECEMBER 25, 2024

These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Success in 2025 will be about maintaining that focus, even when motivation dips. Success comes when you shift your mindset and make everything about the customer.

Conversion 96

Conversion Pitch Sales Trust 96

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Government 108

Government Technology Technology B2C 108

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Strategize 118

Strategize Campaign Technology Technology 118

SaaStr

OCTOBER 29, 2024

And so, Private-Equity backed SaaS companies may finally in 2025 say It’s Just Time. Genesys may be the first of a flood of these PE-backed SaaS IPOs in 2025. Billion+ ARR Growing 35%+, fueled by AI demand 10% of bookings from AI “Strong profitability” 6,000 Cloud Customers of 8,000 total customers Not bad.

Contact 125

Contact Growth Market share Customers 125

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. By respecting the companys limitations while addressing customer priorities, this solution demonstrated the value of empathy-driven design.

Strategize 119

Strategize Trust Technology Technology 119

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 117

GTM Go To Market B2C Objectives and Key Results 117

SaaStr

FEBRUARY 1, 2025

The Real Truth About AI Data Privacy in 2025: What Every SaaS Company Needs to Know The explosion of AI adoption has created massive new privacy risks for SaaS companies. ” “How do you guarantee our data doesn’t leak into other customers’ outputs?” Every security review is diving deep on AI data handling.

Government 107

Government Trust Product Customers 107

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

JANUARY 8, 2025

Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Pro tip : Use customer feedback to regularly update your content. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition 4. Processing.

CRM 119

CRM Follow-up Sales Prospecting 119

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Enhanced audience targeting : Lookalike segments in Demand Gen help brands reach new audiences similar to their existing customer base. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. While effective for simple, repetitive tasks, they lacked the ability to adapt to more complex customer needs. Now: Basic recommendations aren’t enough anymore.

E-commerce 125

E-commerce Engineering Technology Technology 125

Martech

JANUARY 14, 2025

Lessons from the past peak season to inform your 2025 plans. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Delivering personalized experiences at scale with AI. Save your spot here!

Retail 108

Retail A/B testing Technique Technology 108

Partners in Excellence

JANUARY 24, 2025

We have endless dashboards, showing what’s happening in every part of the organization, every customer interaction, over whatever time periods one wants. ” Customer service will have their 5, marketing theirs, rev op/enablement theirs, inside sales/BDRs theirs, field sales theirs, account managers theirs.

High impact 111

High impact Pipeline Inside sales Quota 111

Sales Pop!

NOVEMBER 8, 2024

In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. One of the primary benefits of AI in inbound sales is its ability to analyse vast amounts of customer data in real time.

Sales 233

Sales Technology Technology Conversion 233

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 127

Customers A/B testing Click Through Rate Legal 127

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. Experience management is about more than responding to customer complaints.

Customers 144

Customers B2C Service Clients 144

Search Engine Land

OCTOBER 3, 2024

That doesn’t always attribute to a specific word count: it should be long enough to answer your customer’s question. What questions do customers have about this particular topic or feature when purchasing, onboarding or using it? I am an advocate for doing everything we can to reduce the amount of AI-generated cruft on the web.

Intrinsic 116

Intrinsic Engineering Consult Process 116

Partners in Excellence

FEBRUARY 8, 2025

In all my work with them, the single consistent thing that stands out is: “They make themselves important to their customers.” Some have very sophisticated, complex solutions, having a massive impact on the customer enterprise. These clients consistently make themselves important to their customers.

Customers 62

Customers Clients Strategize Technology 62

Martech

OCTOBER 3, 2024

Learn how to reach your ideal customers with precision and deliver the right message at the right time. The post 2025 Programmatic Playbook: Working Smarter Not Harder appeared first on MarTech. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m. Persona-centric tips for maximum impact.

Campaign 71

Campaign Customers 71

Sales Hacker

JANUARY 7, 2025

New year, time to take back control – 2025 is the year of inbox zero. Because I think when you start having the signal that, I’ve got a product market fit, I’ve got organic traction, I can win, I can keep my customer. It was the most seamless onboarding experience – everything in my inbox synced within minutes.

GTM 118

GTM Sell Customers Cold Call 118

Partners in Excellence

JANUARY 6, 2025

You will learn new skills, developing new ways to work with your customers, engaging them and creating differentiated value. At the end of this conference, you should know what you need to do to be successful, how to do it, and why it’s important–to you, your customers and the company. ” All the best for 2025!

Objectives and Key Results 127

Objectives and Key Results Territory Clients Drivers/motivators 127

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 125

CRM Technology Technology Engineering 125

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Get detailed insights on meetings with custom report builder. Compare campaigns with more customization and easy exports. Generate deeper insights with new CTA reporting tools.

Objectives and Key Results 62

Objectives and Key Results CRM Campaign Pipeline 62

Membrain

JANUARY 19, 2025

Join us with guests Sean O'Shaughnessey CEO of New Sales Expert and Kevin Lawson , President of Lighthouse Sales Advisors as we explore the victories and challenges facing sales teams as we head into 2025.

Sales 129

Sales Customers 129

Sales Hacker

NOVEMBER 22, 2024

Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. These questions frame conversations in a way that digs deeper into customer priorities.” – Jacob Fleisher (Head of Sales at Attention) Metrics to measure enablement effectiveness Sales enablement is only as effective as the results it produces.

GTM 108

GTM Sales Represent Government 108

SaaStr

FEBRUARY 8, 2025

Every great hire starts before their first day And often even during the interview process — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 12, 2025 #1. The Best VPs Start Before They Start The best sales leaders start reaching out to a few great customers they already know. starting. #2.

Pipeline 106

Pipeline Start-ups Meeting Process 106

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. GTM 121: Listening to Your Customers Without Obeying with Crunchbase’s CRO Neal Patel Nealesh Patel is the CRO at Crunchbase , a leading platform for private company intelligence.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. Taking a customer-centric approach in your go-to-market strategy. 10:38) The third theme: Taking a customer-centric approach in your go-to-market strategy. (16:04)

GTM 109

GTM Growth B2B Pipeline 109

SaaStr

DECEMBER 18, 2024

and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back. And it will be cash-flow positive in 2025. It will be cash-flow positive in 2025. #4.

Cross-sell 113

Cross-sell Drivers/motivators Up-sell Growth 113

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 106

Retail Launch Territory Promote 106

SaaStr

DECEMBER 26, 2024

Gong has its 2025 State of Revenue out. Gong also looked across its entire customer base to measure deal velocity. And a few other data from the report: Gongs enterprise customers see about a 25% win rate, conversion from Opportunity to Closed. You can grab it here. Thats a bit higher than I expected.

Closing 113

Closing B2B Growth Start-ups 113

SaaStr

NOVEMBER 21, 2024

SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) October 2, 2024 So we’ve talked a lot on SaaStr about how Customer Success has changed over the past 24 months. The QBR was always, at best, a forcing function to make sure customers were at least heard and checked in with formally every quarter.

Follow-up 125

Follow-up Process Customers Sales 125

SaaStr

SEPTEMBER 13, 2024

And 2025 Annual is earlier this year — it’s May 13-15 instead of the September for 2021-2024. You can bring up to 100 of your customers, prospects, and more — on us! We loved these new massive 2 story lounges at Annual that we are offering just 2 “Mega’ Sponsorships for 2025 Annual.

Promote 121

Promote Meeting Prospecting Customers 121