Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Strategize 98

Strategize Campaign Technology Technology 98

Sales Gravy

DECEMBER 25, 2024

These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Success in 2025 will be about maintaining that focus, even when motivation dips. Success comes when you shift your mindset and make everything about the customer.

Conversion 72

Conversion Pitch Sales Trust 72

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. By respecting the companys limitations while addressing customer priorities, this solution demonstrated the value of empathy-driven design.

Strategize 97

Strategize Trust Technology Technology 97

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. 52% said AI skills will be much more important for hiring in 2025. AI adoption. Processing.

Growth 108

Growth Technology Technology Follow-up 108

Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Search is multimodal, meaning content creation should focus on customer intent, considering images, videos, PDFs and all other touchpoints and channels. This shift requires a customer-centric approach that prioritizes intent and experience.

CTR 112

CTR Government Click Through Rate UX 112

SaaStr

SEPTEMBER 13, 2024

And 2025 Annual is earlier this year — it’s May 13-15 instead of the September for 2021-2024. You can bring up to 100 of your customers, prospects, and more — on us! We loved these new massive 2 story lounges at Annual that we are offering just 2 “Mega’ Sponsorships for 2025 Annual.

Promote 92

Promote Meeting Prospecting Customers 92

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Enhanced audience targeting : Lookalike segments in Demand Gen help brands reach new audiences similar to their existing customer base. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Retail 84

Retail CRM B2B Education 84

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 103

GTM Go To Market B2C B2B 103

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 91

Go To Market Negotiate High impact Territory 91

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. What’s more important is identifying what we must attend to in 2025. I’ll answer that in two ways: What I learned in 2024 and what I’m watching for in 2025.

Technology 70

Technology Technology B2C Start-ups 70

Martech

AUGUST 19, 2021

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. billion by 2025, expanding at a compound annual growth rate (CAGR) of 34% between now and 2025. billion in 2020.

Customers 122

Customers B2C Technology Technology 122

SaaStr

OCTOBER 29, 2024

And so, Private-Equity backed SaaS companies may finally in 2025 say It’s Just Time. Genesys may be the first of a flood of these PE-backed SaaS IPOs in 2025. Billion+ ARR Growing 35%+, fueled by AI demand 10% of bookings from AI “Strong profitability” 6,000 Cloud Customers of 8,000 total customers Not bad.

Contact 95

Contact Growth Market share Customers 95

The Advantexe Advisor

OCTOBER 1, 2024

The purpose of the program was to develop their strategic leadership and business acumen skills further so that they could address another challenging year in 2025. Here are five key reasons why free cash flow is going to matter a lot more in 2025:

Manufacturing 88

Manufacturing Strategize Presentation Clients 88

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. While effective for simple, repetitive tasks, they lacked the ability to adapt to more complex customer needs. Now: Basic recommendations aren’t enough anymore.

E-commerce 109

E-commerce Engineering Technology Technology 109

Salesforce

OCTOBER 30, 2024

Customers today want personalized, efficient service, and they don’t have time to wait around. In fact, our research finds that a whopping 78% of service reps say customers seem more rushed. Autonomous AI agents These AI-powered agents work directly with customers to help them resolve their issues.

Contact 102

Contact Service Start-ups Conversion 102

SaaStr

JANUARY 18, 2023

Every business is mostly running OK already with its tech stack, and it’s unlikely your little app, alone, is going to change the revenue/profits course of any customer. Fourth, champion change can magically make budget available you weren’t expecting — even in struggling prospects and customers. But it’s not nothing.

Contract 102

Contract Strategize Prospecting Up-sell 102

Martech

DECEMBER 16, 2024

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. The time to act is now.

Trust 99

Trust Campaign Growth Pipeline 99

Search Engine Land

OCTOBER 3, 2024

That doesn’t always attribute to a specific word count: it should be long enough to answer your customer’s question. What questions do customers have about this particular topic or feature when purchasing, onboarding or using it? I am an advocate for doing everything we can to reduce the amount of AI-generated cruft on the web.

Intrinsic 116

Intrinsic Engineering Consult Process 116

Martech

OCTOBER 3, 2024

Learn how to reach your ideal customers with precision and deliver the right message at the right time. The post 2025 Programmatic Playbook: Working Smarter Not Harder appeared first on MarTech. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m. Persona-centric tips for maximum impact.

Campaign 75

Campaign Customers 75

G2

DECEMBER 21, 2024

Learn about free voice recognition software and how they are pivotal for customer experience and user accessibility for businesses and consumers in 2025.

Customers 59

Customers 59

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 110

Customers A/B testing Click Through Rate Legal 110

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. Experience management is about more than responding to customer complaints.

Customers 127

Customers B2C Service Clients 127

SaaStr

NOVEMBER 6, 2024

On the last installment of Workshop Wednesday , where we bring you some of the best SaaStr speakers live with new content and to answer your questions live on Wednesdays— SaaStr CEO and Founder Jason Lemkin and Dave Kellogg, Executive in Residence at Balderton Capital share what really matters in SaaS for 2025. They want it fixed first.

Drivers/motivators 79

Drivers/motivators Price Growth Up-sell 79

Martech

DECEMBER 18, 2024

The post Thrift, norming and price paranoia will be consumer trends in 2025 appeared first on MarTech. Note: The research on level of comfort with drones surely predates the current news cycle!)

Price 102

Price Clients Drivers/motivators Technology 102

Sales Hacker

DECEMBER 13, 2024

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. Kustomer, a SaaS startup navigating leadership changes, unexpectedly handed him the reins to both sales and customer experience/success. ” The dual role provided clarity for customers. .”

GTM 70

GTM Customers Growth Sales 70

Martech

NOVEMBER 13, 2024

Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025.

Retail 96

Retail Technology Technology Growth 96

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 109

CRM Technology Technology Engineering 109

Salesforce

SEPTEMBER 3, 2024

Or better yet, a loyal customer? But what makes these curated digital experiences possible isn’t some trillion-parameter, custom-trained large language model (LLM) but a new kind of data platform that aggregates and connects the dots between each and every data point. How can a brand turn a social media “like” into a sale? Lots of it.

Healthcare 98

Healthcare Customers Retail Manufacturing 98

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Your customers truly want relevant content and a relationship with brands that provide it. ” We need to take email seriously.

Strategic planning 126

Strategic planning Strategize Campaign Up-sell 126

SaaStr

DECEMBER 26, 2024

Gong has its 2025 State of Revenue out. Gong also looked across its entire customer base to measure deal velocity. And a few other data from the report: Gongs enterprise customers see about a 25% win rate, conversion from Opportunity to Closed. You can grab it here. Thats a bit higher than I expected.

Closing 94

Closing B2B Growth Start-ups 94

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. 80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M.

Growth 98

Growth Customers Territory Strategize 98

SaaStr

DECEMBER 18, 2024

and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back. And it will be cash-flow positive in 2025. It will be cash-flow positive in 2025. #4.

Cross-sell 95

Cross-sell Drivers/motivators Up-sell Growth 95

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4

Customers 97

Customers Government Service Contact 97

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

JUNE 5, 2024

This month’s releases include valuable tools like bot filtering for accurate email metrics, custom fields for more flexible invoicing and personalized navigation bookmarks to streamline your team’s workflows. More control with custom invoice fields. Personalize your HubSpot navigation with bookmarks.

Customers 99

Customers User Experience Follow-up Service 99

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. GTM 121: Listening to Your Customers Without Obeying with Crunchbase’s CRO Neal Patel Nealesh Patel is the CRO at Crunchbase , a leading platform for private company intelligence.

GTM 100

GTM Cold Call Strategic partnership Follow-up 100