Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 79

GTM Go To Market B2C B2B 79

SaaStr

OCTOBER 29, 2024

And so, Private-Equity backed SaaS companies may finally in 2025 say It’s Just Time. Genesys may be the first of a flood of these PE-backed SaaS IPOs in 2025. Billion+ ARR Growing 35%+, fueled by AI demand 10% of bookings from AI “Strong profitability” 6,000 Cloud Customers of 8,000 total customers Not bad.

Contact 91

Contact Growth Market share Customers 91

SaaStr

NOVEMBER 6, 2024

On the last installment of Workshop Wednesday , where we bring you some of the best SaaStr speakers live with new content and to answer your questions live on Wednesdays— SaaStr CEO and Founder Jason Lemkin and Dave Kellogg, Executive in Residence at Balderton Capital share what really matters in SaaS for 2025. They want it fixed first.

Drivers/motivators 75

Drivers/motivators Price Growth Up-sell 75

Salesforce

OCTOBER 30, 2024

Customers today want personalized, efficient service, and they don’t have time to wait around. In fact, our research finds that a whopping 78% of service reps say customers seem more rushed. Autonomous AI agents These AI-powered agents work directly with customers to help them resolve their issues.

Contact 102

Contact Service Start-ups Conversion 102

The Advantexe Advisor

OCTOBER 1, 2024

The purpose of the program was to develop their strategic leadership and business acumen skills further so that they could address another challenging year in 2025. Here are five key reasons why free cash flow is going to matter a lot more in 2025:

Manufacturing 88

Manufacturing Strategize Presentation Clients 88

SaaStr

NOVEMBER 1, 2024

A CMO panel consisting of the CMO of Snowflake , Denise Persson, CMO of Carta Nicole Baer, and the VP of Marketing at LinkedIn for Sales, Gail Moody-Byrd all answer Carilu Dietrick’s questions, CMO and advisor formerly at Atlassian, about all things growth for 2025. At LinkedIn, they think the answer is mining the customer experience.

Growth 93

Growth Territory Strategize Inside sales 93

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Enhanced audience targeting : Lookalike segments in Demand Gen help brands reach new audiences similar to their existing customer base. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

OCTOBER 3, 2024

Learn how to reach your ideal customers with precision and deliver the right message at the right time. The post 2025 Programmatic Playbook: Working Smarter Not Harder appeared first on MarTech. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m. Persona-centric tips for maximum impact.

Campaign 69

Campaign Customers 69

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. While effective for simple, repetitive tasks, they lacked the ability to adapt to more complex customer needs. Now: Basic recommendations aren’t enough anymore.

E-commerce 105

E-commerce Engineering Technology Technology 105

Sales Hacker

NOVEMBER 8, 2024

But when it comes to those lengthy security questionnaires, the endless back and forths between you, your security team, and the customer can often cause deals to stall out, leaving your deal at risk and dollars on the table. Before you can rally these advocates, however, you need to establish a foundation of customer loyalty.

GTM 90

GTM Customers Hospitality UX 90

Martech

APRIL 8, 2022

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

E-commerce 113

E-commerce Healthcare Drivers/motivators Represent 113

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 96

Customers A/B testing Click Through Rate Legal 96

SaaStr

JANUARY 18, 2023

Every business is mostly running OK already with its tech stack, and it’s unlikely your little app, alone, is going to change the revenue/profits course of any customer. Fourth, champion change can magically make budget available you weren’t expecting — even in struggling prospects and customers. But it’s not nothing.

Contract 100

Contract Strategize Prospecting Up-sell 100

Search Engine Land

OCTOBER 3, 2024

That doesn’t always attribute to a specific word count: it should be long enough to answer your customer’s question. What questions do customers have about this particular topic or feature when purchasing, onboarding or using it? I am an advocate for doing everything we can to reduce the amount of AI-generated cruft on the web.

Intrinsic 116

Intrinsic Engineering Consult Process 116

Search Engine Land

OCTOBER 3, 2024

Learn how to reach your ideal customers with precision and deliver the right message at the right time. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m. ET to dive deep into the art and science of programmatic ads and target personas.

Campaign 79

Campaign Customers 79

SaaStr

NOVEMBER 3, 2024

Will 2025 Be The Year Of The “It’s Just Time” IPO? #5. Approaching Half a Million Customers: How to Win in SMB | BILL CEO and Founder René Lacerte #5. The Cloud Bubble Lasted About 18 Months. How Long Will the AI Bubble Last? #3. One Thing is Clear: AI Is Leading to 1000+ New Competitors in SaaS #4. Genesys Files to IPO.

Go To Market 85

Go To Market Follow-up Customers Sales 85

Martech

AUGUST 19, 2021

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. billion by 2025, expanding at a compound annual growth rate (CAGR) of 34% between now and 2025. billion in 2020.

Customers 116

Customers B2C Technology Technology 116

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. GTM 121: Listening to Your Customers Without Obeying with Crunchbase’s CRO Neal Patel Nealesh Patel is the CRO at Crunchbase , a leading platform for private company intelligence.

GTM 85

GTM Cold Call Strategic partnership Follow-up 85

Salesforce

NOVEMBER 12, 2024

IMPORTANT: Starting May 1, 2025, Salesforce will phase out RSA Key Exchanges for TLS connections. Salesforce is enhancing Transport Layer Security (TLS) measures for customers. Starting May 1, 2025 , Salesforce will no longer support RSA key exchanges for all incoming TLS connections. Customers can still use TLS 1.2

Transportation 52

Transportation Government Networking User Experience 52

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. 28:58: How do you avoid over-communicating with customers with email and push channels? Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No.

A/B testing 102

A/B testing Technology Technology Process 102

Martech

OCTOBER 22, 2024

The new offering is available immediately but only to customers in the United States. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place. Why we care.

Price 102

Price CRM Launch Follow-up 102

Martech

JUNE 5, 2024

This month’s releases include valuable tools like bot filtering for accurate email metrics, custom fields for more flexible invoicing and personalized navigation bookmarks to streamline your team’s workflows. More control with custom invoice fields. Personalize your HubSpot navigation with bookmarks.

Customers 97

Customers User Experience Follow-up Service 97

Martech

NOVEMBER 13, 2024

Dig deeper: Why B2B CMOs are frustrated with ABM platforms A large B2B marketing pie, with a lot of players Since neither company owns any media properties, both rely heavily on data, using data points like buyer intent, website engagement, relationship scores, job titles and lookalike audiences to identify prospects for their customers.

B2B 107

B2B B2C Lead generation Prospecting 107

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4

Customers 96

Customers Government Service Contact 96

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc.

Objectives and Key Results 92

Objectives and Key Results Strategize Growth Start-ups 92

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 122

Objectives and Key Results Retail Finance Launch 122

Salesforce

SEPTEMBER 3, 2024

Or better yet, a loyal customer? But what makes these curated digital experiences possible isn’t some trillion-parameter, custom-trained large language model (LLM) but a new kind of data platform that aggregates and connects the dots between each and every data point. How can a brand turn a social media “like” into a sale? Lots of it.

Healthcare 52

Healthcare Customers Retail Manufacturing 52

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. It puts your product at the center of the customer experience and buying journey. Here’s how: They provide a holistic view of the customer journey. What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Technology 92

Technology Technology Campaign Product 92

SaaStr

SEPTEMBER 16, 2024

Many have seen NRR plunge well below 100%, net new customer count slow to close to zero, and growth fall to the teens or lower. Gartner: SaaS Spend is Actually Accelerating, Will Hit ~$300 Billion in 2025 What’s my point? And the parts that sell “classic” B2B2B into tech are often struggling the most.

Growth 102

Growth Up-sell Closing Product 102

Martech

OCTOBER 25, 2022

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. Machine customers are proliferating.

Service 84

Service Customers Electricity E-commerce 84

Martech

JUNE 18, 2024

How long will it be before everybody has AI assistants of AI chatbots and the opportunity for customers to get product information or recommendations using natural language prompts? 59% of businessesexpect their teams to be using AI daily by 2025. It can be predicted that some will fail, likely inadvertently, to use it ethically.

B2C 104

B2C Gaming Represent B2B 104

Martech

SEPTEMBER 6, 2024

Today, the company has 7,000 customers using its Own Data Platform, which provides data archiving, seeding, security and analytics capabilities. Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service.

CRM 92

CRM Trust Service Closing 92

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Your customers truly want relevant content and a relationship with brands that provide it. ” We need to take email seriously.

Strategic planning 121

Strategic planning Strategize Campaign Up-sell 121

Sales Gravy

OCTOBER 15, 2024

For example, instead of fearing customer reactions based on past experiences, sellers should prioritize addressing concerns promptly, reducing anxiety and maintaining customer trust. Action Over Avoidance: Procrastination in sales, such as delaying difficult customer conversations, can lead to missed opportunities.

Sell 72

Sell Pipeline Lead generation Networking 72

Martech

OCTOBER 10, 2024

Wayvee Analytics uses radio frequency waves and proprietary AI algorithms to anonymously analyzes emotional responses based on physiological signals in real time, evaluating Customer Satisfaction Score (C-SAT) and key performance metrics for retailers. It will be available to all advertisers by early 2025. Processing.

Retail 78

Retail Launch B2B Engineering 78

Martech

AUGUST 1, 2024

The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. Its total Scaled Customer count to 468, an increase of 8% quarter-over-quarter and 43% year-over-year. The company expects revenue growth next quarter to be between $38.5

Retail 100

Retail Represent Growth Price 100