Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. It puts your product at the center of the customer experience and buying journey. In fact, 89% of B2B marketers use an ABM strategy right now. What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 121

Growth GTM B2B Strategize 121

Sales Hacker

NOVEMBER 8, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Before you can rally these advocates, however, you need to establish a foundation of customer loyalty.

GTM 91

GTM Customers Hospitality UX 91

Martech

DECEMBER 2, 2024

However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. This is where causal AI performs. Causal AI shows you how to climb it.

GTM 108

GTM Drivers/motivators Pipeline B2B 108

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 97

GTM Sales Pipeline Growth 97

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less.

GTM 87

GTM Cold Call Follow-up Technology 87

SaaStr

NOVEMBER 3, 2024

The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz #2. Will 2025 Be The Year Of The “It’s Just Time” IPO? #5. The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #2. Top Posts: #1. The Cloud Bubble Lasted About 18 Months. How Long Will the AI Bubble Last? #3.

Go To Market 86

Go To Market Follow-up Customers Sales 86

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

Launch 96

Launch Pitch Technology Technology 96

Martech

FEBRUARY 16, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 102

B2B Education Pitch Sports 102

Martech

FEBRUARY 19, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 102

B2B Education Pitch Sports 102

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 126

GTM B2B Conversion Objectives and Key Results 126

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. How customers come into the sales funnel, when, where, and how they’re engaged are becoming increasingly digitalized. Now, the product is the funnel and an integral part of the customers’ evaluation experience. Not anymore.

Growth 88

Growth Drivers/motivators Go To Market Sales 88

Martech

FEBRUARY 12, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 90

B2B Education Pitch Sports 90

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. What they think about us is what matters.

GTM 83

GTM Drivers/motivators Legal Finance 83

Martech

MARCH 17, 2022

That’s given rise to RevOps, short for revenue operations, which is a relatively new organizational structure that seeks to improve alignment between marketing, sales and customer success by bringing separate operation teams together, establishing one reporting line and driving common revenue goals. What’s causing the rise in RevOps?

Profit margin 116

Profit margin Price Teamwork Growth 116

Salesforce

JANUARY 3, 2022

Create a single source of truth to empower go-to-market teams. It’s] really about bringing go-to-market strategies to life — partnering not only within the chief revenue officer’s organization, but across product, finance, and HR teams to ensure you can deliver value to customers. Sign up now.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Sales Hacker

DECEMBER 31, 2024

Featuring hot takes from leaders at HubSpot, Brex, GitHub, and more, this compilation challenges the status quo and might just change how you think about volume vs. value, outbound sales, and hiring in 2025. New year, time to take back control – 2025 is the year of inbox zero. And 2025 is the year of inbox zero for me.

GTM 84

GTM B2B Growth Start-ups 84

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. What they think about us is what matters.

GTM 65

GTM Drivers/motivators Legal Finance 65

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. Revenue operations is a methodology that drives cross-functional collaboration in order to close gaps in the customer experience and maximize revenue for the business. What is Revenue Operations?

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 26:54) The existential dread of being a startup founder. (37:56)

GTM 79

GTM Engineering Electricity X-functional 79

Sales Hacker

SEPTEMBER 27, 2022

Commit to accurate sales forecasting, replace manual processes with real-time guidance, and unlock actionable customer intelligence that guides you and your team to win more often. Gartner predicts that by 2025, 50% of all enterprise B2B sales technology will include digital sales rooms. Finally, Freshworks.

Quota 81

Quota Growth Commission Territory 81

Highspot

AUGUST 26, 2024

Marketing generates leads that don’t quite match what sales needs, sales chases targets without a clear view of what’s coming down the pipeline, and customer success struggles to keep clients happy. According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. What is Revenue Operations?

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

SBI

SEPTEMBER 12, 2018

Booth 2025. TimeTrade @TimeTrade TimeTrade’s Intelligent Appointment Scheduling helps optimize engagement across sales, marketing and customer service & support. TimeTrade can be integrated into almost any channel, allowing prospects and customers to make meetings and appointments at the peak of their interest.

Territory 42

Territory Appointment Manufacturing CRM 42

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. Lets get into it.

GTM 95

GTM Customers Non-Profits Growth 95

Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Founder-led customer success, including lessons for founders.

Product 81

Product Growth GTM Hospitality 81

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 95

GTM Real Estate Represent Territory 95

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. We’ll see how this sticks through to 2025. This dip continues through the year, though there’s a gradual recovery from mid-2023 onward.

GTM 106

GTM Sales Growth Represent 106

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 87

GTM Construction Up-sell Cross-sell 87