Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 96

GTM Sales Pipeline Growth 96

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 129

Growth GTM B2B Strategize 129

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. What they think about us is what matters.

GTM 91

GTM Drivers/motivators Legal Finance 91

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers.

Growth 98

Growth Customers Territory Strategize 98

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. What they think about us is what matters.

GTM 59

GTM Drivers/motivators Legal Finance 59

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

Launch 103

Launch Pitch Technology Technology 103

Martech

FEBRUARY 19, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 109

B2B Education Pitch Sports 109

Martech

FEBRUARY 16, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 108

B2B Education Pitch Sports 108

Martech

FEBRUARY 12, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 97

B2B Education Pitch Sports 97

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. How customers come into the sales funnel, when, where, and how they’re engaged are becoming increasingly digitalized. Now, the product is the funnel and an integral part of the customers’ evaluation experience. Not anymore.

Growth 86

Growth Drivers/motivators Go To Market Sales 86

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 128

GTM B2B Conversion Objectives and Key Results 128

Highspot

AUGUST 26, 2024

Marketing generates leads that don’t quite match what sales needs, sales chases targets without a clear view of what’s coming down the pipeline, and customer success struggles to keep clients happy. According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. What is Revenue Operations?

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. Revenue operations is a methodology that drives cross-functional collaboration in order to close gaps in the customer experience and maximize revenue for the business. What is Revenue Operations?

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Salesforce

JANUARY 3, 2022

Create a single source of truth to empower go-to-market teams. It’s] really about bringing go-to-market strategies to life — partnering not only within the chief revenue officer’s organization, but across product, finance, and HR teams to ensure you can deliver value to customers. Sign up now.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Martech

MARCH 17, 2022

That’s given rise to RevOps, short for revenue operations, which is a relatively new organizational structure that seeks to improve alignment between marketing, sales and customer success by bringing separate operation teams together, establishing one reporting line and driving common revenue goals. What’s causing the rise in RevOps?

Profit margin 120

Profit margin Price Teamwork Growth 120

Sales Hacker

SEPTEMBER 27, 2022

Commit to accurate sales forecasting, replace manual processes with real-time guidance, and unlock actionable customer intelligence that guides you and your team to win more often. Gartner predicts that by 2025, 50% of all enterprise B2B sales technology will include digital sales rooms. Finally, Freshworks.

Quota 81

Quota Growth Commission Territory 81

SBI

SEPTEMBER 12, 2018

Booth 2025. TimeTrade @TimeTrade TimeTrade’s Intelligent Appointment Scheduling helps optimize engagement across sales, marketing and customer service & support. TimeTrade can be integrated into almost any channel, allowing prospects and customers to make meetings and appointments at the peak of their interest.

Territory 42

Territory Appointment Manufacturing CRM 42

Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Founder-led customer success, including lessons for founders.

Product 81

Product Growth GTM Hospitality 81

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. We’ll see how this sticks through to 2025. This dip continues through the year, though there’s a gradual recovery from mid-2023 onward.

GTM 87

GTM Sales Growth Represent 87