Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 133

Growth GTM B2B Strategize 133

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Success requires a data-driven approach, a customer-first mindset, and a willingness to embrace change. Growth isnt a choice, your customers decide it You dont decide to make the shift from PLG to SLG, your customers do.”

Growth 81

Growth GTM Product Government 81

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. The AI decisioning platform transforms customer interactions with automation and machine learning, now scaling its impact as part of Braze.

Cold Call 72

Cold Call GTM Objection handling Sales 72

SaaStr

MARCH 16, 2025

And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! The One Thing Every Marketing Team Needs to Master: Focus When it comes to marketing, the most common mistake is trying to do too much at once. Marketing channels need to be treated like products – they require iteration, cycles, and feedback to get right.

Negotiate 95

Negotiate GTM Campaign Growth 95

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. What they think about us is what matters.

GTM 102

GTM Drivers/motivators Legal Finance 102

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. 3 reasons why a unified sales and customer success strategy works 1.

GTM 109

GTM Customers Sales Growth 109

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. S-Curve bets help us anticipate market saturation or operational bottlenecks before they happen. A well-aligned channel strategy ensures partners understand key objectives and GTM motions, making them more effective in the market.

GTM 68

GTM Objectives and Key Results Quota Real Estate 68

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. Use cases for AI agents in B2B marketing, sales and product. Click to expand.

B2B 75

B2B GTM Government Strategic planning 75

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. What they think about us is what matters.

GTM 88

GTM Drivers/motivators Legal Finance 88

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers.

Growth 98

Growth Customers Territory Strategize 98

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. His view is your sales team teaches your customers how to get value out of your product. The takeaway?

Technical Sales 69

Technical Sales Inside sales Cross-sell Account management 69

Heinz Marketing

APRIL 2, 2025

Creating Alignment Across Teams One of the biggest takeaways from this event is to ensure sales and marketing departments are on the same team. Everyone in your go-to-market (GTM) organization should understand and align with these definitions. But how do organizations accomplish this? Want to chat?

Pipeline 58

Pipeline GTM B2B Follow-up 58

Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Founder-led customer success, including lessons for founders.

Product 103

Product Growth GTM Hospitality 103

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 117

GTM Sales Pipeline Growth 117

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 26:54) The existential dread of being a startup founder. (37:56)

GTM 102

GTM Engineering Electricity X-functional 102

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

Launch 105

Launch Pitch Technology Technology 105

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. We’ll see how this sticks through to 2025. This dip continues through the year, though there’s a gradual recovery from mid-2023 onward.

GTM 125

GTM Sales Growth Represent 125

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. How customers come into the sales funnel, when, where, and how they’re engaged are becoming increasingly digitalized. Now, the product is the funnel and an integral part of the customers’ evaluation experience. Not anymore.

Growth 104

Growth Drivers/motivators Go To Market Sales 104

Martech

FEBRUARY 19, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 112

B2B Education Pitch Sports 112

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Martech

FEBRUARY 16, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 108

B2B Education Pitch Sports 108

Martech

FEBRUARY 12, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 101

B2B Education Pitch Sports 101

Martech

MARCH 17, 2022

That’s given rise to RevOps, short for revenue operations, which is a relatively new organizational structure that seeks to improve alignment between marketing, sales and customer success by bringing separate operation teams together, establishing one reporting line and driving common revenue goals. What’s causing the rise in RevOps?

Profit margin 117

Profit margin Teamwork Price Growth 117

Salesforce

JANUARY 3, 2022

Create a single source of truth to empower go-to-market teams. It’s] really about bringing go-to-market strategies to life — partnering not only within the chief revenue officer’s organization, but across product, finance, and HR teams to ensure you can deliver value to customers. Sign up now.

Growth 98

Growth Quota Intrinsic Cross-sell 98

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. Revenue operations is a methodology that drives cross-functional collaboration in order to close gaps in the customer experience and maximize revenue for the business. What is Revenue Operations?

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Highspot

AUGUST 26, 2024

Marketing generates leads that don’t quite match what sales needs, sales chases targets without a clear view of what’s coming down the pipeline, and customer success struggles to keep clients happy. According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. What is Revenue Operations?

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

SBI

SEPTEMBER 12, 2018

Booth 2025. TimeTrade @TimeTrade TimeTrade’s Intelligent Appointment Scheduling helps optimize engagement across sales, marketing and customer service & support. TimeTrade can be integrated into almost any channel, allowing prospects and customers to make meetings and appointments at the peak of their interest.

Territory 42

Territory Appointment Manufacturing CRM 42

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 109

GTM Growth B2B Pipeline 109

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In those scrappy early days, the first sales hire sets the tone for your entire go-to-market engine. New year, time to take back control – 2025 is the year of inbox zero!

GTM 109

GTM Cross-sell Pipeline Strategize 109

Sales Hacker

NOVEMBER 22, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept.

GTM 108

GTM Sales Represent Government 108

SaaStr

FEBRUARY 3, 2025

What you actually need: Your existing customer base is literally pulling you upmarket. Going Enterprise Is a Company-Wide Decision The #1 mistake? Thinking enterprise is just a go-to-market play. You Need Real Signals – Not Just Board Pressure Most founders get the timing wrong on moving upmarket. It’s not.

Hospitality 107

Hospitality Price Manufacturing Engineering 107

Sales Hacker

JANUARY 7, 2025

New year, time to take back control – 2025 is the year of inbox zero. I like what you say about making sure the market is pulling you. Because I think when you start having the signal that, I’ve got a product market fit, I’ve got organic traction, I can win, I can keep my customer.

GTM 118

GTM Sell Customers Cold Call 118

SaaStr

MARCH 30, 2025

And come watch 200+ sessions like this at 2025 SaaStr Annua l! We're gearing up to bring together 10,000 of the best in SaaS, Cloud and AI at 2025 [link] May 13-15 in SF Bay! The SMB market offered a sweet spot between enterprise complexity and consumer scale. May 13-15 in SF Bay! It's Where The Cloud Meets!

CRM 75

CRM Price Growth Engineering 75

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Early on in a startup, its okay if the vision isnt fully fleshed out before bringing on design partners or early customers. Well, lets go and help them. Finally, youre going to have multiple versions of your data room.

GTM 80

GTM Sell Pipeline Networking 80

Sales Hacker

FEBRUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. More for your eardrums Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Dive into the new features and see how they elevate your productivity.

B2B 83

B2B GTM Cross-sell Education 83

SaaStr

MARCH 2, 2025

And see everyone for 200+ more sessions, workshops, 1-on-1s and more like this at 2025 SaaStrAnnual.com! But with each new product, the go-to-market motion became increasingly complex. May 13-15 in SF Bay!! Initially, they had CSMs as the only post-sales resource. “It’s a cultural thing that humans can learn.

Growth 75

Growth Cold Call Cross-sell Account management 75

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. And of course, close deals faster 2025 is the year of inbox zero for me. And there’s a few reasons for that.

GTM 86

GTM Pitch Up-sell Contact 86