Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 133

Growth GTM B2B Strategize 133

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Government 107

Government Technology Technology B2C 107

SaaStr

MARCH 13, 2025

The Traditional “Triple, Triple, Double, Double, Double” Rule is Dead for AI Startups If you’ve been in SaaS for a while, you know the classic growth rule of thumb: “Triple, Triple, Double, Double, Double.” 5 Actionable Strategies for AI Startup Growth 1.

Growth 111

Growth Strategic partnership Contract GTM 111

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025.

GTM 108

GTM Growth B2B Pipeline 108

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

JANUARY 8, 2025

The faster the sales process, the faster the revenue growth. Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Dig deeper: How to align sales and marketing for revenue growth 2. This isnt just a sales problem, either. Processing.

CRM 118

CRM Follow-up Sales Prospecting 118

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 116

GTM Go To Market B2C Objectives and Key Results 116

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Membrain

JANUARY 26, 2025

Join us for an insightful conversation with Ian Richardson , co-founder and CEO of Fox and Crow Group and MSPSalesProcess.com, as he explores the world of Managed Service Providers (MSPs) in 2025. With nearly 45,000 MSPs nationwide, Ian shares his expert advice on overcoming sales barriers and attracting top talent in the industry.

Growth 111

Growth Service Conversion Customers 111

Martech

JANUARY 14, 2025

Lessons from the past peak season to inform your 2025 plans. Whether youre a digital marketer, merchandiser, or executive, this webinar is your chance to start the year with a strategy that drives measurable growth. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech.

Retail 107

Retail A/B testing Technique Technology 107

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth. Why make this shift?

Growth 79

Growth GTM Product Government 79

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 125

Customers A/B testing Click Through Rate Legal 125

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The 5-phase framework that grew Outreach from $0 to $230M ARR Outreachs first salesperson, Mark Kosoglow , played a pivotal role in driving the companys growth from $0 to $230 million in ARR.

GTM 108

GTM Cross-sell Pipeline Strategize 108

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. New year, time to take back control – 2025 is the year of inbox zero. Superhuman works with your existing Gmail or Outlook accounts. Fred Viet: Yeah.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Three frameworks to consider.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 124

CRM Technology Technology Engineering 124

SaaStr

MARCH 2, 2025

Matt shared the three core growth tactics that transformed Rippling from cold calls in Parker Conrad’s basement to 1,500+ revenue professionals driving massive scale. And see everyone for 200+ more sessions, workshops, 1-on-1s and more like this at 2025 SaaStrAnnual.com! May 13-15 in SF Bay!! Email is easy.

Growth 80

Growth Cold Call Cross-sell Account management 80

SaaStr

DECEMBER 26, 2024

Gong has its 2025 State of Revenue out. Were ending the year in general with stronger growth that the prior year. Gong also looked across its entire customer base to measure deal velocity. And a few other data from the report: Gongs enterprise customers see about a 25% win rate, conversion from Opportunity to Closed.

Closing 115

Closing B2B Growth Start-ups 115

Martech

JULY 19, 2024

The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement.

Cross-sell 111

Cross-sell Growth CRM Up-sell 111

SaaStr

FEBRUARY 3, 2025

50 cents of compute for 500 dollars of value — Sam Altman (@sama) February 3, 2025 So just how much will AI remake classic B2B software? On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps. As growth slowed, almost everyone looked to price increases.

Price 119

Price Contact B2B Growth 119

SaaStr

DECEMBER 18, 2024

and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back. And it will be cash-flow positive in 2025. It will be cash-flow positive in 2025. #4.

Cross-sell 115

Cross-sell Drivers/motivators Up-sell Growth 115

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 107

CRM Trust Service Closing 107

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Facebook and Instagram parent Meta ad revenue was up 22% last quarter.

Retail 112

Retail Represent Growth Price 112

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

SaaStr

FEBRUARY 16, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to do a deep dive on some of the best sessions from past Annuals. As Atlassian was crossing $10B ARR, CRO Cameron Deatsch came to SaaStr Annual to share how they build a platform and ecosystem to fuel that growth. The common thread?

Growth 85

Growth Follow-up Start-ups Product 85

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI.

Strategic planning 125

Strategic planning Strategize Campaign Up-sell 125

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. But sustainable growth requires a cohesive approach, where every decision about the product is made with its market fit, buyer journey, and expansion potential in mind. If not, a product-led growth (PLG) strategy may not be the right fit.

GTM 102

GTM Cross-sell Finance Price 102

SaaStr

JANUARY 25, 2025

billion in capital funding and worked with 5,000 customers across North America and Europe The SaaS world has changed dramatically. But here’s what’s working now for top SaaS companies maximizing revenue in 2025: 1. It was how customers had to pay for it. The new playbook is about pragmatic growth. Yes, forty.

Contract 93

Contract Growth Pipeline CRM 93

Martech

OCTOBER 22, 2024

The new offering is available immediately but only to customers in the United States. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place. Why we care.

Price 112

Price CRM Launch Follow-up 112

Sales Hacker

NOVEMBER 29, 2024

Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry.

GTM 112

GTM Real Estate Represent Territory 112

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! The problem? But this approach guarantees mediocrity across the board.

Negotiate 99

Negotiate GTM Campaign Growth 99

SaaStr

MARCH 26, 2025

The conversation explored Google Clouds rapid growth, its AI-first approach, and what the future holds for the cloud ecosystem. Google Cloud is Growing Fast, Fueled by Customers Deploying AI Google Cloud has been on a tear lately, growing at a rate of 30% quarter over quarter based on its most recent Q4 results. The next step?

Growth 59

Growth Drivers/motivators Government Finance 59

SaaStr

FEBRUARY 3, 2025

What you actually need: Your existing customer base is literally pulling you upmarket. Enterprise buyers: Need predictability in pricing Want to buy solutions, not features Require modularity and customization Have completely different procurement processes The key is to repackage your components into enterprise-ready solutions.

Hospitality 111

Hospitality Price Manufacturing Engineering 111

Martech

OCTOBER 1, 2024

My goal is to use my experience to help ignite some new conversations between marketing, customer success , and communications — three global professions full of individuals who have taught me so much – and the rest of the business. ” and “How much should we give you next year?

X-functional 112

X-functional Finance Represent Territory 112

SaaStr

MARCH 5, 2025

So Snowflake looked immortal in 2021, looked a little more mortal in 2024 … and is now, like many of the best in Cloud and B2B, reacclerating in 2025! And come meet and hear from CEO Sridhar Ramaswamy LIVE at 2025 SaaStr Annual, May 13-15 in SF Bay!! No, it’s 2025. 26% for the year 126% NRR It’s not 2021.

Contract 71

Contract Price Growth B2B 71

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Her team stopped hiding behind automation and started engaging in real customer conversations. Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need.

Pipeline 120

Pipeline Contract Growth Campaign 120

SaaStr

MARCH 30, 2025

Co-founders Dharmesh Shah (CTO) and Brian Halligan (Chairperson) shared at SaaStr Annual the unfiltered truth on building an SMB powerhouse, pivoting to product-led growth, and why the “M” segment is SaaS gold. And come watch 200+ sessions like this at 2025 SaaStr Annua l! May 13-15 in SF Bay!

CRM 66

CRM Price Growth Engineering 66