Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases.

Customers 97

Customers Government Healthcare Hospitality 97

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 121

Growth GTM B2B Strategize 121

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 104

GTM Go To Market B2C B2B 104

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 91

Go To Market Negotiate High impact Territory 91

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Retail 83

Retail CRM B2B Education 83

SaaStr

OCTOBER 29, 2024

From Stripe to Canva to Databricks to Dialpad and more, they are plenty at $300m-$3B ARR with strong enough growth to IPO. And plenty more at $200m+ ARR with maybe less strong growth, that still want to IPO. And so, Private-Equity backed SaaS companies may finally in 2025 say It’s Just Time. Longer is suboptimal, btu OK.

Contact 94

Contact Growth Market share Customers 94

Martech

AUGUST 19, 2021

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. billion by 2025, expanding at a compound annual growth rate (CAGR) of 34% between now and 2025. billion in 2020.

Customers 121

Customers B2C Technology Technology 121

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. 80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M.

Growth 98

Growth Customers Territory Strategize 98

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Martech

DECEMBER 16, 2024

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. The time to act is now.

Trust 100

Trust Campaign Growth Pipeline 100

SaaStr

JANUARY 18, 2023

Every business is mostly running OK already with its tech stack, and it’s unlikely your little app, alone, is going to change the revenue/profits course of any customer. Fourth, champion change can magically make budget available you weren’t expecting — even in struggling prospects and customers. But it’s not nothing.

Contract 101

Contract Strategize Prospecting Up-sell 101

Martech

SEPTEMBER 9, 2022

Last year companies spent to keep up with the pandemic-driven shift to online by customers and businesses. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . trillion by 2025. The post US martech spending set to break $20 billion this year; growth slowing appeared first on MarTech.

Growth 104

Growth B2C B2B Technology 104

SaaStr

NOVEMBER 6, 2024

On the last installment of Workshop Wednesday , where we bring you some of the best SaaStr speakers live with new content and to answer your questions live on Wednesdays— SaaStr CEO and Founder Jason Lemkin and Dave Kellogg, Executive in Residence at Balderton Capital share what really matters in SaaS for 2025. So how did Samsara do that?

Drivers/motivators 79

Drivers/motivators Price Growth Up-sell 79

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 111

Customers A/B testing Click Through Rate Legal 111

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. 3 reasons why a unified sales and customer success strategy works 1. Lets get into it.

GTM 70

GTM Customers Growth Sales 70

SaaStr

DECEMBER 26, 2024

Gong has its 2025 State of Revenue out. Were ending the year in general with stronger growth that the prior year. Gong also looked across its entire customer base to measure deal velocity. And a few other data from the report: Gongs enterprise customers see about a 25% win rate, conversion from Opportunity to Closed.

Closing 94

Closing B2B Growth Start-ups 94

Martech

NOVEMBER 13, 2024

Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025.

Retail 97

Retail Technology Technology Growth 97

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 110

CRM Technology Technology Engineering 110

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Three frameworks to consider.

GTM 98

GTM Cold Call Strategic partnership Follow-up 98

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI.

Strategic planning 126

Strategic planning Strategize Campaign Up-sell 126

SaaStr

DECEMBER 18, 2024

and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back. And it will be cash-flow positive in 2025. It will be cash-flow positive in 2025. #4.

Cross-sell 94

Cross-sell Drivers/motivators Up-sell Growth 94

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Facebook and Instagram parent Meta ad revenue was up 22% last quarter.

Retail 105

Retail Represent Growth Price 105

Salesforce

SEPTEMBER 3, 2024

Or better yet, a loyal customer? But what makes these curated digital experiences possible isn’t some trillion-parameter, custom-trained large language model (LLM) but a new kind of data platform that aggregates and connects the dots between each and every data point. How can a brand turn a social media “like” into a sale? Lots of it.

Healthcare 98

Healthcare Customers Retail Manufacturing 98

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. Nikki Ivey, Head of Growth Development, Cultured Perspective. Read on: Sales Quotas Won’t Exist in 2025 — Here’s Why.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 96

CRM Trust Service Closing 96

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

OCTOBER 22, 2024

The new offering is available immediately but only to customers in the United States. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place. Why we care.

Price 107

Price CRM Launch Follow-up 107

Martech

DECEMBER 20, 2024

The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” ” Smith also talked about the fast growth of retail media and CTV. Criteo’s customers are thinking about how they can leverage all the data they have in order to work with advertisers, Smith said.

Retail 91

Retail Networking Clients Follow-up 91

SaaStr

SEPTEMBER 16, 2024

Other parts, more connected to the end-consumer economy, are seeing strong growth, from Shopify to Toast to Canva. Many have seen NRR plunge well below 100%, net new customer count slow to close to zero, and growth fall to the teens or lower. It’s brutal. But for a reason. The spend is still there.

Growth 112

Growth Up-sell Closing Product 112

SaaStr

JANUARY 3, 2023

In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. Kate Ahlering, CRO at Calendly, shares how revenue operations are every CRO’s secret weapon to revolutionizing enterprise sales growth. .

Growth 88

Growth Drivers/motivators Go To Market Sales 88

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 81

Objectives and Key Results Strategize Growth Start-ups 81

Martech

DECEMBER 2, 2024

Dig deeper: How to use AI to discover the causes behind customer actions From guessing to knowing Predictive analytics shows you the tree. Scenarios where causal AI shines Causal AI can help marketers nail their 2025 planning. Causal AI shows you how to climb it. Predictive analytics shows us what may happen, but causal AI reveals why.

GTM 108

GTM Drivers/motivators Pipeline B2B 108

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. Your AI assistant is telling you which market trends are emerging, why your top product is outperforming in Europe, and even suggesting strategies to maximize next quarters growth. Its not just numbers on a screen.

Retail 52

Retail Territory Strategize Service 52

Martech

OCTOBER 1, 2024

My goal is to use my experience to help ignite some new conversations between marketing, customer success , and communications — three global professions full of individuals who have taught me so much – and the rest of the business. ” and “How much should we give you next year?

X-functional 102

X-functional Finance Represent Territory 102

SaaStr

DECEMBER 6, 2024

SaaStr 2025 is May 13-15 Lemkin (@jasonlk) November 11, 2024 So theres a quiet trend Ive observed for a while but didnt want to call a trend. Even with 100 of employees and 1000s of customers counting on them. Even with 100 of employees and 1000s of customers counting on them. Didnt want to see it as a new thing. It was brutal.

GTM 100

GTM Start-ups Growth Closing 100

Martech

JUNE 1, 2022

The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite CRM, but ZMP is a more comprehensive marketing suite comprising customer data management, identity management, omnichannel activation and analytics. Planning rapid growth. Get the daily newsletter digital marketers rely on.

CRM 86

CRM Growth Service Sell 86