Sales Hacker

NOVEMBER 22, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 107

GTM Sales Represent Government 107

Sales Hacker

JANUARY 13, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. New year, time to take back control – 2025 is the year of inbox zero!

GTM 108

GTM Cross-sell Pipeline Strategize 108

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 133

Growth GTM B2B Strategize 133

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 112

GTM Real Estate Represent Territory 112

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 26:54) The existential dread of being a startup founder. (37:56)

GTM 102

GTM Engineering Electricity X-functional 102

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Some products, like Twilio, naturally expand as customers use them more.

GTM 102

GTM Cross-sell Finance Price 102

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. One theme was clear: AI is touching every part of go-to-market.

Cold Call 71

Cold Call GTM Objection handling Sales 71

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Prioritize customer experience over internal attribution battles.

Growth 79

Growth GTM Product Government 79

SaaStr

MARCH 13, 2025

.” It’s a phenomenon where customers are paying real money, but not in the way we’re used to in traditional SaaS. It creates urgency and investment from potential customers. Vendor Consolidation: Are you becoming the primary vendor in your category for customers?

Growth 109

Growth Strategic partnership Contract GTM 109

Martech

MARCH 5, 2025

While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various applications in the stack like the CRM and CDP to get the data and find answers. What do C-level execs think of their GTM strategies?

GTM 116

GTM CRM Conversion Market share 116

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. Tool 1: Segment Segment is a leading customer data platform (CDP ) that helps marketers consolidate data sources and break down silos an ability thats more critical than ever in todays evolving measurement landscape.

B2B 99

B2B GTM Clients Launch 99

SaaStr

MARCH 16, 2025

He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! What started as a focused experiment became their most efficient customer acquisition channel.

Negotiate 97

Negotiate GTM Campaign Growth 97

SaaStr

DECEMBER 6, 2024

SaaStr 2025 is May 13-15 Lemkin (@jasonlk) November 11, 2024 So theres a quiet trend Ive observed for a while but didnt want to call a trend. Even with 100 of employees and 1000s of customers counting on them. Andy had to reboot the entire sales team and GTM, and reboot the product. Didnt want to see it as a new thing.

GTM 113

GTM Start-ups Growth Closing 113

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. This sums up the thinking of many F2000 executives I’ve interviewed and probably many others I don’t know.

GTM 104

GTM Drivers/motivators Legal Finance 104

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. And of course, close deals faster 2025 is the year of inbox zero for me. com slash GTM. Now that’s superhuman.

GTM 85

GTM Pitch Up-sell Start-ups 85

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. We’ll see how this sticks through to 2025. Feedback from GTM leaders echoes this notion. to 3 years.

GTM 123

GTM Sales Growth Represent 123

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. Source: Forrester’s report “AI Agents: What It Means For B2B Marketing, Sales, And Product” 2025. Click to expand.

B2B 80

B2B GTM Government Strategic planning 80

Sales Hacker

FEBRUARY 3, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 7 CRO tips for smarter annual planning 1.

GTM 67

GTM Objectives and Key Results Quota Real Estate 67

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Did they have their own portfolio companies struggling with GTM?

GTM 79

GTM Sell Pipeline Networking 79

Sales Hacker

DECEMBER 13, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. 3 reasons why a unified sales and customer success strategy works 1.

GTM 108

GTM Customers Sales Growth 108

Hubspot

MARCH 26, 2025

Sales teams need the right tools, content, and data to talk to customers and close deals faster. If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. Automating follow-ups and keeping track of customers in one system. Other tools? Lets get started!

Price 53

Price CRM Sales GTM 53

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. This sums up the thinking of many F2000 executives I’ve interviewed and probably many others I don’t know.

GTM 95

GTM Drivers/motivators Legal Finance 95

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. It involves leveraging conversational tools like chatbots, messaging apps and live chat to interact with prospects and customers.

GTM 125

GTM B2B Conversion Objectives and Key Results 125

Heinz Marketing

APRIL 2, 2025

Everyone in your go-to-market (GTM) organization should understand and align with these definitions. A clearly documented and widely followed GTM strategy is the foundation of a predictable pipeline. But how do organizations accomplish this? Mauras response was to start with the basics. Where and how do you share this information?

Pipeline 58

Pipeline GTM B2B Follow-up 58

Sales Hacker

NOVEMBER 1, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. On the other hand, an AI customer service platform targeting enterprise clients performs best in offline events or VIP dinners where relationships drive trust.

Product 102

Product Growth GTM Hospitality 102

Highspot

FEBRUARY 20, 2025

SEATTLE, February 20, 2025 – Highspot , the highest customer-rated GTM enablement platform, today launched a new Slack integration available now on Slack Marketplace. Todays introduction of Highspot Copilot into the existing Highspot Slack integration opens up many more possibilities to optimize your GTM initiatives.

Product 52

Product GTM Sales Launch 52

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 115

GTM Sales Pipeline Growth 115

Highspot

AUGUST 26, 2024

Marketing generates leads that don’t quite match what sales needs, sales chases targets without a clear view of what’s coming down the pipeline, and customer success struggles to keep clients happy. According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. What is Revenue Operations?

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

Sales Hacker

FEBRUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

B2B 82

B2B GTM Cross-sell Education 82

ConversionXL

JANUARY 22, 2020

About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. But GTM is still critical to overcome its enduring limitations. They also overcome several challenges that, Gartner predicts , could cause 80% of marketers to abandon personalization efforts by 2025. This is where GTM comes in.

GTM 110

GTM Objectives and Key Results Campaign Follow-up 110

SaaStr

MARCH 31, 2025

SaaStr AI is the theme (not that original I know but), and roughly half our content will be on the intersection of B2B and AI, and half on GTM in today’s world. So this year’s SaaStr Annual May 13-15 in SF Bay is going to be bigger, better and even more AI than last year.

GTM 104

GTM B2B Networking Price 104

Partners in Excellence

MARCH 20, 2025

Repeating myself, for training to have an impact has to be focused on the specific performance issues the customer seeks to address. Is it integrated into your GTM/customer engagement strategies? They had changed their GTM strategies and were targeting different sets of customers. Do you need training?

GTM 121

GTM Real Estate Objectives and Key Results Objection handling 121

Sales Hacker

JANUARY 20, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Leaders are embedding customer feedback into every business line.

Growth 105

Growth GTM Drivers/motivators Pitch 105

Martech

JANUARY 27, 2025

Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you.

GTM 100

GTM Non-Profits Networking B2B 100

Martech

DECEMBER 17, 2024

2025-26 will be the years when what you dont know will really, really hurt you. Losing patience with known and unknown unknowns These statements are key for some really big reasons: Risk is the number one issue facing many businesses in 2025. And what great GTM impact they’d be losing if they bet the money on something else.

GTM 101

GTM B2B X-functional Up-sell 101

SaaStr

FEBRUARY 25, 2025

So the 2021 GTM Playbook is Dead. So if the 2021 GTM playbook is dead, what has replaced it? High-energy IRL field events (connecting with prospects and customers live). Getting your customers and prospects together IRL has always worked. Doing this turns your customers into champions. And competition has exploded.

GTM 107

GTM Legal Price Up-sell 107

Sales Hacker

DECEMBER 31, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! New year, time to take back control – 2025 is the year of inbox zero. And 2025 is the year of inbox zero for me. 6:29) The second theme: the future of outbound. (7:12) I love it.

GTM 107

GTM B2B Growth Start-ups 107