Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Start with a single product line, using AI tools to track and display environmental impact before scaling the initiative brand-wide. Their idea?

Strategize 103

Strategize Trust Technology Technology 103

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Strategize 98

Strategize Campaign Technology Technology 98

Sales Gravy

DECEMBER 25, 2024

These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Success in 2025 will be about maintaining that focus, even when motivation dips. Success comes when you shift your mindset and make everything about the customer.

Conversion 72

Conversion Pitch Sales Trust 72

Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Google is now integrating video and image content, primarily from YouTube, websites and third-party sites, into the Top Insights section of product and AI-generated search results pages. Get the newsletter search marketers rely on.

CTR 112

CTR Government Click Through Rate UX 112

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Retail 83

Retail CRM B2B Education 83

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 104

GTM Go To Market B2C B2B 104

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. While effective for simple, repetitive tasks, they lacked the ability to adapt to more complex customer needs. Now: Basic recommendations aren’t enough anymore.

E-commerce 110

E-commerce Engineering Technology Technology 110

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. What’s more important is identifying what we must attend to in 2025. I’ll answer that in two ways: What I learned in 2024 and what I’m watching for in 2025.

Technology 70

Technology Technology B2C Start-ups 70

Salesforce

OCTOBER 30, 2024

Customers today want personalized, efficient service, and they don’t have time to wait around. In fact, our research finds that a whopping 78% of service reps say customers seem more rushed. Autonomous AI agents These AI-powered agents work directly with customers to help them resolve their issues.

Contact 102

Contact Service Start-ups Conversion 102

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth?

Growth 98

Growth Product Customers B2B 98

Search Engine Land

OCTOBER 3, 2024

That doesn’t always attribute to a specific word count: it should be long enough to answer your customer’s question. For example, the blog post you’re planning to write might work better as an individual FAQ on a product or category page or as bullet points with product details or another type of formatted list.

Intrinsic 116

Intrinsic Engineering Consult Process 116

Martech

JANUARY 3, 2025

“If the tech stack were an orchestra, which product would be the conductor?” However, unseen complexities of integration and the frequent need to customize off-the-shelf APIs meant the involvement of developers; and developers, it is said , often preferred to work without the chosen iPaaS. Echoes of Frankenstack?

Government 67

Government Campaign Service Meeting 67

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. The first thing to know is that the Institute is product-agnostic.

Customers 129

Customers B2C Service Clients 129

Martech

DECEMBER 18, 2024

Examples include: Using products longer rather than replacing. ” Could this also be a sign of people choosing experiences over products? The post Thrift, norming and price paranoia will be consumer trends in 2025 appeared first on MarTech. Choosing to buy second-hand or DIY rather than already assembled.

Price 102

Price Clients Drivers/motivators Technology 102

SaaStr

NOVEMBER 6, 2024

On the last installment of Workshop Wednesday , where we bring you some of the best SaaStr speakers live with new content and to answer your questions live on Wednesdays— SaaStr CEO and Founder Jason Lemkin and Dave Kellogg, Executive in Residence at Balderton Capital share what really matters in SaaS for 2025. They want it fixed first.

Drivers/motivators 79

Drivers/motivators Price Growth Up-sell 79

Sales Hacker

DECEMBER 13, 2024

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. Kustomer, a SaaS startup navigating leadership changes, unexpectedly handed him the reins to both sales and customer experience/success. ” The dual role provided clarity for customers. .”

GTM 70

GTM Customers Growth Sales 70

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. 80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M.

Growth 98

Growth Customers Territory Strategize 98

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 110

CRM Technology Technology Engineering 110

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product.

Consult 121

Consult Technology Technology Represent 121

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4

Customers 98

Customers Government Service Contact 98

Salesforce

SEPTEMBER 3, 2024

Or better yet, a loyal customer? A longtime in-store shopper just “liked” a new product on Instagram. But what makes these curated digital experiences possible isn’t some trillion-parameter, custom-trained large language model (LLM) but a new kind of data platform that aggregates and connects the dots between each and every data point.

Healthcare 98

Healthcare Customers Retail Manufacturing 98

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. GTM 121: Listening to Your Customers Without Obeying with Crunchbase’s CRO Neal Patel Nealesh Patel is the CRO at Crunchbase , a leading platform for private company intelligence. Product-led SEO. You’re not alone.

GTM 98

GTM Cold Call Strategic partnership Follow-up 98

ClickFunnels

JULY 28, 2021

Simply having a great product isn’t enough. You also need to figure out how to get the attention of your dream customers. In fact, the #1 mistake that entrepreneurs make when marketing their products online is going for the sale right away by driving traffic to the sales page. Ready to explode your revenue?

Niche 246

Niche Promote Pitch Follow-up 246

ClickFunnels

AUGUST 11, 2021

You offer the potential customer a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most valuable and most expensive product.

Lead generation 246

Lead generation Niche Price Promote 246

Sales Hacker

NOVEMBER 22, 2024

Product : HG Insights. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. Balancing GTM updates and skill development There’s a critical distinction between go-to-market updates — like new products or workflows — and skill development, which requires hands-on learning. Feeling that AI FOMO?

GTM 87

GTM Sales Represent Government 87

Martech

JUNE 5, 2024

This month’s releases include valuable tools like bot filtering for accurate email metrics, custom fields for more flexible invoicing and personalized navigation bookmarks to streamline your team’s workflows. More control with custom invoice fields. Personalize your HubSpot navigation with bookmarks.

Customers 100

Customers User Experience Follow-up Service 100

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. The new offering is available immediately but only to customers in the United States. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%.

Price 107

Price CRM Launch Follow-up 107

Martech

DECEMBER 20, 2024

The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” Another new horizon is the ability to use LLM capabilities to search for products and services. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. Processing.

Retail 91

Retail Networking Clients Follow-up 91

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. Your AI assistant is telling you which market trends are emerging, why your top product is outperforming in Europe, and even suggesting strategies to maximize next quarters growth. Its not just numbers on a screen.

Retail 52

Retail Territory Strategize Service 52

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 96

CRM Trust Service Closing 96

Hubspot

FEBRUARY 2, 2017

An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. They're going to discuss how AI is changing productivity, hiring, content creation, marketing, and more.

Product 78

Product Strategize Technology Technology 78

Martech

APRIL 6, 2022

This proprietary stack is designed to drive conversions and target audiences via custom data sets. The company’s new Fusion Video product provides unique ad units for CTV campaigns, at scale. Specifically, the creative solution enhances video content with custom overlays. billion by 2025, more than double the 2021 total of $14.44

Launch 99

Launch Campaign Service Conversion 99

Martech

OCTOBER 25, 2022

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. Machine customers are proliferating.

Service 84

Service Customers Electricity E-commerce 84

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 121

Growth GTM B2B Strategize 121

SaaStr

FEBRUARY 22, 2021

Google Cloud itself is predicting the Cloud will triple by 2026 or so , and reach $760B in spend in 2025, up from $290B in 2020 (note, I’m extrapolating a year or so from this chart and prediction, which itself is from IDC data): While Google is focused in particular on Cloud infrastructure, it really doesn’t matter.

Product 127

Product Customers 127

Martech

AUGUST 1, 2024

The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. Its total Scaled Customer count to 468, an increase of 8% quarter-over-quarter and 43% year-over-year. The company expects revenue growth next quarter to be between $38.5

Retail 105

Retail Represent Growth Price 105