Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Enhanced audience targeting : Lookalike segments in Demand Gen help brands reach new audiences similar to their existing customer base. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Sales Hacker

JANUARY 13, 2025

Phase 5: The Communicator] Aligning for strategic change Role: The leader becomes a communicator, aligning the entire organization toward a common goal, such as moving upmarket or entering new market segments. New year, time to take back control – 2025 is the year of inbox zero! This phase is the most transformational.

GTM 109

GTM Cross-sell Pipeline Strategize 109

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI.

Strategic planning 128

Strategic planning Strategize Campaign Up-sell 128

Partners in Excellence

FEBRUARY 8, 2025

In all my work with them, the single consistent thing that stands out is: “They make themselves important to their customers.” Some have very sophisticated, complex solutions, having a massive impact on the customer enterprise. These clients consistently make themselves important to their customers.

Customers 62

Customers Clients Strategize Technology 62

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 135

Growth GTM B2B Strategize 135

Sales Hacker

NOVEMBER 22, 2024

Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. This is due to the fact that enablement spans a vast spectrum — from content and training to strategic adoption of tools like AI. This mindset is necessary for the changing landscape as we move towards 2025. Why anything? The power of PLG.

GTM 108

GTM Sales Represent Government 108

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. GTM 121: Listening to Your Customers Without Obeying with Crunchbase’s CRO Neal Patel Nealesh Patel is the CRO at Crunchbase , a leading platform for private company intelligence.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

SaaStr

MARCH 13, 2025

.” It’s a phenomenon where customers are paying real money, but not in the way we’re used to in traditional SaaS. It creates urgency and investment from potential customers. Vendor Consolidation: Are you becoming the primary vendor in your category for customers? 5 Actionable Strategies for AI Startup Growth 1.

Growth 107

Growth Strategic partnership Contract GTM 107

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach.

Promote 125

Promote Represent Technology Technology 125

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. Taking a customer-centric approach in your go-to-market strategy. 10:38) The third theme: Taking a customer-centric approach in your go-to-market strategy. (16:04)

GTM 109

GTM Growth B2B Pipeline 109

Sales Hacker

MARCH 21, 2025

Many make this shift reactively rather than strategically. Success requires a data-driven approach, a customer-first mindset, and a willingness to embrace change. In this piece, GTM leaders share key lessons on how to navigate this transition effectively while keeping a customer-first approach. Why make this shift?

Growth 81

Growth GTM Product Government 81

Sales Hacker

JANUARY 24, 2025

Instead, leaders need to plan from the start how customers will find, use, and grow with their product. Some products, like Twilio, naturally expand as customers use them more. Some products, like Twilio, naturally expand as customers use them more. What is your customer’s journey? Can your product grow on its own?

GTM 103

GTM Cross-sell Finance Price 103

Martech

FEBRUARY 21, 2025

With the integration of genAI and a focus on cross-functional collaboration, MMM is set to become an essential tool in the marketing arsenal, driving strategic growth and success in 2025 and beyond. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models Email: Business email address Sign me up!

Finance 118

Finance Drivers/motivators Technique Contract 118

Hubspot

MARCH 26, 2025

Sales teams need the right tools, content, and data to talk to customers and close deals faster. If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. Automating follow-ups and keeping track of customers in one system. Other tools? Lets get started!

Price 53

Price CRM Sales GTM 53

Martech

APRIL 2, 2025

Source: Forrester’s report “AI Agents: What It Means For B2B Marketing, Sales, And Product” 2025. Invest in understanding and strategically planning for AI agent integration The report emphasizes that B2B marketing is undergoing a significant transformation due to AI agents. Click to expand.

B2B 82

B2B GTM Government Strategic planning 82

The Advantexe Advisor

OCTOBER 1, 2024

The purpose of the program was to develop their strategic leadership and business acumen skills further so that they could address another challenging year in 2025. Here are five key reasons why free cash flow is going to matter a lot more in 2025:

Manufacturing 102

Manufacturing Strategize Presentation Clients 102

SaaStr

JANUARY 18, 2023

Every business is mostly running OK already with its tech stack, and it’s unlikely your little app, alone, is going to change the revenue/profits course of any customer. The decision may be made strategically in a big company, or sort of by the seat of the pants in a small one … but still, it’s an initiative. Especially — “Not Now”.

Contract 122

Contract Strategize Prospecting Up-sell 122

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. People remain responsible for strategic decision-making. Whats driving customer churn? If stored on 64 GB flash drives, 181 zettabytes would fill roughly 2.8

Objectives and Key Results 103

Objectives and Key Results CRM Drivers/motivators Campaign 103

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 106

GTM Drivers/motivators Legal Finance 106

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It is about the tone and voice of the words you use.

Niche 98

Niche Retail Promote Follow-up 98

Martech

NOVEMBER 6, 2024

Deliver in-app customer support with mobile chat SDK. Flexible editing with drag-and-drop areas in custom email templates. How it helps you This feature simplifies the revenue collection process, allowing merchants to charge customers without requiring them to complete an additional online checkout.

Objectives and Key Results 114

Objectives and Key Results CRM Pipeline Contact 114

SaaStr

FEBRUARY 9, 2025

As we gear up for 2025 SaaStrAnnual.com, May 13-15 in SF Bay , we wanted to take a quick look back at some of our very top speakers from last year. It’s HubSpot for eCommerce, and it’s simply beloved by its customers. By the time they approached the partnership team, support was already recommending them to customers.

E-commerce 94

E-commerce SQL Retail Click Through Rate 94

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. This strategic foresight can spark transformation. Vendors actively redefine what constitutes a problem by highlighting competitive gaps and evolving customer expectations.

Finance 105

Finance Technology Technology Drivers/motivators 105

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 96

GTM Drivers/motivators Legal Finance 96

Martech

FEBRUARY 7, 2025

The key is strategic targeting. Dig deeper: 2025 predictions for top B2B paid media channels 2. Additional strategies for B2B success on Meta: Use first-party data : Upload customer lists and create lookalike audiences to expand your reach. Dig deeper: B2B audience targeting: Meta Ads as an alternative to LinkedIn 6.

B2B 83

B2B CTR Lead generation Sports 83

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. His view is your sales team teaches your customers how to get value out of your product. The takeaway?

Technical Sales 67

Technical Sales Inside sales Cross-sell Account management 67

Martech

FEBRUARY 24, 2025

Integrate with new platforms quickly, thanks to plug-and-play architectures rather than relying on months of custom API work. Building blocks exist, from recommendation engines that serve personalized product listings to chatbots that drive automated customer engagement. Dig deeper: Will AI agents conduct the martech orchestra in 2025?

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

Sales Hacker

FEBRUARY 14, 2025

Early on in a startup, its okay if the vision isnt fully fleshed out before bringing on design partners or early customers. I compare this to a Strategic Account Executive at a tech company: They will often connect with other Strategic AEs at non-competing companies with an overlapping ICP. Thats more or less the story.

GTM 80

GTM Sell Pipeline Networking 80

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.

Growth 69

Growth Campaign Presentation Trust 69

Salesforce

NOVEMBER 12, 2024

IMPORTANT: Starting May 1, 2025, Salesforce will phase out RSA Key Exchanges for TLS connections. Salesforce is enhancing Transport Layer Security (TLS) measures for customers. Starting May 1, 2025 , Salesforce will no longer support RSA key exchanges for all incoming TLS connections. Customers can still use TLS 1.2

Transportation 52

Transportation Government Networking User Experience 52

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. 80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M.

Growth 98

Growth Customers Territory Strategize 98

Martech

DECEMBER 16, 2024

Master the art of entity optimization By 2025, a knowledge panel on Google will be the baseline requirement for competing in search. You must strategize for search, answer and assistive (SAA) engines: Search engines : AI-powered SERP features like Googles AI Overview and Bings Generative Search.

Engineering 113

Engineering Niche Technology Technology 113

Partners in Excellence

MARCH 6, 2019

Probably, ever since the first sale was made to a customer that involved a buying agent, procurement and sales professionals have viewed each other as adversaries. The most forward thinking sales professionals realize that successful selling is really about helping the customer achieve their goals more effectively.

Strategize 78

Strategize Drivers/motivators Sales Trust 78

Martech

DECEMBER 21, 2021

While advertising will continue to be one of the most effective ways to get in front of an audience quickly, it needs to be strategically aligned with other parts of the marketing mix to drive true impact. billion in 2025. According to Statisa , global digital advertising spend will rise to $645.8

Education 141

Education Strategize Technology Technology 141

Sales Hacker

OCTOBER 2, 2024

Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 117

GTM Sales Pipeline Growth 117

Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” So, don’t sleep on the B2B customer experience.

B2B 121

B2B B2C Gaming Campaign 121