Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 91

Go To Market Negotiate High impact Territory 91

SaaStr

JANUARY 18, 2023

Every business is mostly running OK already with its tech stack, and it’s unlikely your little app, alone, is going to change the revenue/profits course of any customer. The decision may be made strategically in a big company, or sort of by the seat of the pants in a small one … but still, it’s an initiative. Especially — “Not Now”.

Contract 101

Contract Strategize Prospecting Up-sell 101

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI.

Strategic planning 126

Strategic planning Strategize Campaign Up-sell 126

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. 80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M.

Growth 98

Growth Customers Territory Strategize 98

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 121

Growth GTM B2B Strategize 121

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.

Objectives and Key Results 81

Objectives and Key Results Strategize Growth Start-ups 81

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. GTM 121: Listening to Your Customers Without Obeying with Crunchbase’s CRO Neal Patel Nealesh Patel is the CRO at Crunchbase , a leading platform for private company intelligence.

GTM 98

GTM Cold Call Strategic partnership Follow-up 98

Partners in Excellence

MARCH 6, 2019

Probably, ever since the first sale was made to a customer that involved a buying agent, procurement and sales professionals have viewed each other as adversaries. The most forward thinking sales professionals realize that successful selling is really about helping the customer achieve their goals more effectively.

Strategize 78

Strategize Drivers/motivators Sales Trust 78

Sales Hacker

NOVEMBER 22, 2024

Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept. This is due to the fact that enablement spans a vast spectrum — from content and training to strategic adoption of tools like AI. This mindset is necessary for the changing landscape as we move towards 2025. Why anything? The power of PLG.

GTM 87

GTM Sales Represent Government 87

Martech

DECEMBER 21, 2021

While advertising will continue to be one of the most effective ways to get in front of an audience quickly, it needs to be strategically aligned with other parts of the marketing mix to drive true impact. billion in 2025. According to Statisa , global digital advertising spend will rise to $645.8

Education 141

Education Strategize Technology Technology 141

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. AI is no longer just a tool; its your strategic partner, turning mountains of data into clear, actionable insights. Discover Agentforce Agentforce provides always-on support to employees or customers.

Retail 52

Retail Territory Strategize Service 52

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach.

Promote 111

Promote Represent Technology Technology 111

Martech

DECEMBER 2, 2024

Dig deeper: How to use AI to discover the causes behind customer actions From guessing to knowing Predictive analytics shows you the tree. Scenarios where causal AI shines Causal AI can help marketers nail their 2025 planning. We no longer waste time barking at the wrong tree — we climb the right one the first time.

GTM 108

GTM Drivers/motivators Pipeline B2B 108

Martech

FEBRUARY 16, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Summarize the key points in a 1:1 email for direct customer outreach. Re-purpose insights for a webinar. Record a 30-second highlight video.

B2B 102

B2B Education Pitch Sports 102

Martech

FEBRUARY 19, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Summarize the key points in a 1:1 email for direct customer outreach. Re-purpose insights for a webinar. Record a 30-second highlight video.

B2B 102

B2B Education Pitch Sports 102

ClickFunnels

AUGUST 11, 2021

You offer the potential customer a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product. You offer the customer your most valuable and most expensive product. A cheat sheet.

Lead generation 246

Lead generation Niche Price Promote 246

Salesforce

MAY 31, 2023

Regardless of industry or what you’re selling, delighting your customers is key to your success — where trust, personalization, and seamless interactions intersect. But pleasing your customers isn’t just about meeting their needs — you need to be one step ahead. But making customers happy is often easier said than done.

Government 98

Government Customers Trust Service 98

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025.

Government 129

Government Strategize Start-ups Engineering 129

Salesforce

JANUARY 27, 2022

In 2021, 86% of executives said that artificial intelligence (AI) will be mainstream technology at their companies – put to use on everything from commerce to customer service – and that number is sure to grow. This three-step guide will help you evaluate and prep your data for strategic results. Learn more.

Education 98

Education Trust Strategize Presentation 98

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.

GTM 87

GTM Cold Call Follow-up Technology 87

Sales Hacker

OCTOBER 2, 2024

Attention’s conversational intelligence platform not only delivers key insights based on what your customers are saying, but allows you to automate actions using our AI-powered workflows. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 97

GTM Sales Pipeline Growth 97

Salesforce

MARCH 14, 2024

But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. Get the data Focus on the customer and associate experience The best place to experiment with generative AI is to address issues you already want to solve. That’s anything but efficient.

Retail 111

Retail Objectives and Key Results Trust Start-ups 111

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” Image: Green Media Summit.

Transportation 105

Transportation Finance Strategize Promote 105

Martech

FEBRUARY 12, 2024

By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Summarize the key points in a 1:1 email for direct customer outreach. Re-purpose insights for a webinar. They’re uniquely yours.

B2B 90

B2B Education Pitch Sports 90

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It is about the tone and voice of the words you use.

Niche 98

Niche Retail Promote Follow-up 98

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. People remain responsible for strategic decision-making. Whats driving customer churn? If stored on 64 GB flash drives, 181 zettabytes would fill roughly 2.8

Objectives and Key Results 83

Objectives and Key Results CRM Drivers/motivators Campaign 83

Sales Pop!

NOVEMBER 30, 2024

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. For strategizing about market changes will not only help future planning but create competitive advantage to serve your accounts to help win deals in your Q4 pipeline.

Transportation 105

Transportation Real Estate Construction Government 105

Hubspot

FEBRUARY 2, 2017

An analysis from Oxford researchers reported than 47% of jobs are at risk , while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025. The increasing sophistication of AI is also predicted to change the work force.

Product 78

Product Strategize Technology Technology 78

Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” So, don’t sleep on the B2B customer experience.

B2B 97

B2B B2C Gaming Campaign 97

Salesforce

SEPTEMBER 10, 2021

The reality is: 72% of promotions fail to break even 60% of promotions go unevaluated due to lack of analytical rigor and manpower 58% of business users in a survey believe existing solutions are only somewhat effective at revenue management 71% of customers use spreadsheets for trade promotion management.

Promote 98

Promote Retail Government Strategize 98

Veloxy

JULY 23, 2024

Predictive sales analytics takes into account various data points, including: Historical sales data Sales growth Customer behavior patterns Market trends Sales interactions Economic conditions By integrating this information, Predictive Sales AI can provide a detailed forecast. It helps provide a more comprehensive view of customer behavior.

Technology 130

Technology Technology Sales Healthcare 130

Martech

MARCH 17, 2022

That’s given rise to RevOps, short for revenue operations, which is a relatively new organizational structure that seeks to improve alignment between marketing, sales and customer success by bringing separate operation teams together, establishing one reporting line and driving common revenue goals. Cutting costs across various departments.

Profit margin 116

Profit margin Price Teamwork Growth 116

Martech

NOVEMBER 6, 2024

Deliver in-app customer support with mobile chat SDK. Flexible editing with drag-and-drop areas in custom email templates. How it helps you This feature simplifies the revenue collection process, allowing merchants to charge customers without requiring them to complete an additional online checkout.

Objectives and Key Results 99

Objectives and Key Results CRM Pipeline Contact 99

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. But for mobile marketing to be effective, it needs to be strategic. SMS marketing is a text messaging strategy where businesses send text messages to customers on their mobile devices over a cellular network.

Retail 120

Retail Appointment Campaign Hospitality 120

SaaStr

DECEMBER 25, 2023

The panelists painted a cautiously optimistic forecasting of IPOs, suggesting potential challenges and muted IPO activity in 2024 but promising a stronger year in 2025. Turning toward the topic of IPOs, Jason highlighted the feats exhibited by companies like Canva and Atlassian in their successful scaling and growth journeys.

B2B 86

B2B Strategize Technology Technology 86

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 83

GTM Drivers/motivators Legal Finance 83

SaaStr

JANUARY 3, 2023

How customers come into the sales funnel, when, where, and how they’re engaged are becoming increasingly digitalized. Now, the product is the funnel and an integral part of the customers’ evaluation experience. Companies’ go-to-market approach is becoming more complex as customer expectations change. Not anymore.

Growth 88

Growth Drivers/motivators Go To Market Sales 88