SaaStr

JANUARY 2, 2025

In 2021, everyone bought 100 new sales and revenue apps to keep the sales engine humming, along with large investments on the human side of RevOps, Customer Success, and more. Weve cut back customer success and rolled it into sales, instead of investing more there, in many cases. 2025 wont be the death of the AE or even the SDR.

Up-sell 130

Up-sell B2B Engineering Technology 130

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Strategize 120

Strategize Campaign Technology Technology 120

Sales Pop!

NOVEMBER 8, 2024

In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. One of the primary benefits of AI in inbound sales is its ability to analyse vast amounts of customer data in real time.

Sales 233

Sales Technology Technology Conversion 233

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change.

Strategize 122

Strategize Trust Technology Technology 122

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. While the technology itself adds value, the real impact depends on the skills and mindsets of the people using it. Some were B2C, many were B2B.

GTM 119

GTM Go To Market B2C B2B 119

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. What once seemed like cutting-edge solutions have now lost their edge.

E-commerce 127

E-commerce Engineering Technology Technology 127

Martech

JANUARY 14, 2025

Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Lessons from the past peak season to inform your 2025 plans. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Save your spot here!

Retail 109

Retail A/B testing Technique Technology 109

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 129

Customers A/B testing Click Through Rate Legal 129

Partners in Excellence

JANUARY 24, 2025

Our technologies, now further amplified by AI give us enormous amounts of information that we can track. We have endless dashboards, showing what’s happening in every part of the organization, every customer interaction, over whatever time periods one wants. All of these roll up to the 5 key metrics the CRO cares about.

High impact 113

High impact Pipeline Inside sales Quota 113

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services.

CRM 127

CRM Technology Technology Engineering 127

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. ” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration. Something was in the air. But is it a realistic aim?

Customers 144

Customers B2C Service Clients 144

Sales Hacker

JANUARY 7, 2025

New year, time to take back control – 2025 is the year of inbox zero. Because I think when you start having the signal that, I’ve got a product market fit, I’ve got organic traction, I can win, I can keep my customer. It was the most seamless onboarding experience – everything in my inbox synced within minutes.

GTM 118

GTM Sell Customers Cold Call 118

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. The hype cycle’s rapid pace is unsettling many companies and their marketing departments.

Consult 128

Consult Technology Technology Represent 128

Partners in Excellence

FEBRUARY 8, 2025

Are they using tools and technologies in unique ways, is it their technology stack? In all my work with them, the single consistent thing that stands out is: “They make themselves important to their customers.” Some have very sophisticated, complex solutions, having a massive impact on the customer enterprise.

Customers 62

Customers Clients Strategize Technology 62

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Technology 112

Technology Technology Campaign Product 112

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. These “skill byproducts” are essential to long-term success. Let’s get into it.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. These are good credit risk customers; they simply present in different ways.

Objectives and Key Results 131

Objectives and Key Results Retail Finance Launch 131

Martech

JANUARY 16, 2025

For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and machine learning to personalize ecommerce experiences for customers, invested $300 million to get control of mParticle. Email: Business email address Sign me up!

Clients 108

Clients Technology Technology Customers 108

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. Action Over Avoidance: Procrastination in sales, such as delaying difficult customer conversations, can lead to missed opportunities.

Sell 98

Sell Pipeline Lead generation Networking 98

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Get detailed insights on meetings with custom report builder. Compare campaigns with more customization and easy exports. Generate deeper insights with new CTA reporting tools.

Objectives and Key Results 63

Objectives and Key Results CRM Campaign Pipeline 63

Sales Hacker

NOVEMBER 29, 2024

Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry.

GTM 113

GTM Real Estate Represent Territory 113

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1% Are you up for that?

Promote 125

Promote Represent Technology Technology 125

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 135

Growth GTM B2B Strategize 135

SaaStr

MARCH 13, 2025

.” It’s a phenomenon where customers are paying real money, but not in the way we’re used to in traditional SaaS. It creates urgency and investment from potential customers. Vendor Consolidation: Are you becoming the primary vendor in your category for customers?

Growth 107

Growth Strategic partnership Contract GTM 107

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

SaaStr

FEBRUARY 2, 2025

A huge congrats to Team @owner for a record start to 2025!! Join @owner pic.twitter.com/zaiPTpMEbM — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 1, 2025 Sarah Du, CEO Alloy Automation Sarah Du is the CEO of Alloy Automation, a Series A company backed by Andreessen Horowitz. New restaurants up +31% in 1 month!

Negotiate 87

Negotiate Price Legal Engineering 87

Sales Hacker

JANUARY 14, 2025

You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. Taking a customer-centric approach in your go-to-market strategy. 10:38) The third theme: Taking a customer-centric approach in your go-to-market strategy. (16:04)

GTM 109

GTM Growth B2B Pipeline 109

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Scott Brinker will be reviewing the 2025 State of Your Stack Survey during the opening keynote of the MarTech Conference, which runs March 26–26, 2025.

GTM 118

GTM CRM Conversion Market share 118

Martech

SEPTEMBER 6, 2024

Today, the company has 7,000 customers using its Own Data Platform, which provides data archiving, seeding, security and analytics capabilities. Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service.

CRM 110

CRM Trust Service Closing 110

Martech

FEBRUARY 7, 2025

Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing customer behaviors. CX is no longer just about keeping customers happyits a key driver of business results and the C-suite knows it. Key doesnt mean up and running, though.

Profit margin 90

Profit margin Drivers/motivators Repeat business B2B 90

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Launch 114

Launch Campaign Trust Technology 114

SaaStr

FEBRUARY 3, 2025

What you actually need: Your existing customer base is literally pulling you upmarket. Enterprise buyers: Need predictability in pricing Want to buy solutions, not features Require modularity and customization Have completely different procurement processes The key is to repackage your components into enterprise-ready solutions.

Hospitality 106

Hospitality Price Manufacturing Engineering 106

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. Predictions have become worthless given the pace of the 24-hour news cycle, technology, consumer adoption, and market fluctuations in marketing technology. Oh, sorry.

Technology 106

Technology Technology B2C Start-ups 106

Martech

JULY 19, 2024

The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Subscription revenue: $603.8

Cross-sell 114

Cross-sell Growth CRM Up-sell 114

Martech

OCTOBER 22, 2024

The new offering is available immediately but only to customers in the United States. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place. Why we care.

Price 115

Price CRM Launch Follow-up 115

Martech

JULY 19, 2024

Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. But how are customers actually using Data Cloud, and what benefits are they drawing? “A similar sort of model,” said Downing, “but within that, once the employer chooses Principal, their employees all become customers of Principal.

B2C 107

B2C Government Represent Consult 107