SaaStr

JANUARY 3, 2023

In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy.

Growth 88

Growth Drivers/motivators Go To Market Sales 88

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The accidental discovery the unification of sales and customer success delivered outsized results by creating a cohesive customer journey, aligning internal teams, and driving sustainable growth. Lets get into it.

GTM 78

GTM Customers Growth Sales 78

Martech

DECEMBER 2, 2024

However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. This is where causal AI performs. Causal AI shows you how to climb it.

GTM 104

GTM Drivers/motivators Pipeline B2B 104

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 97

GTM Sales Pipeline Growth 97

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less.

GTM 87

GTM Cold Call Follow-up Technology 87

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Sales Hacker

NOVEMBER 8, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Establishing customer loyalty early is essential for long-term growth.

GTM 90

GTM Customers Hospitality UX 90

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 79

GTM Drivers/motivators Legal Finance 79

SaaStr

NOVEMBER 24, 2024

“Samsara’s Rise to Vertical SaaS Leader and $1B+ ARR with Samsara’s CEO and Co-Founder” #3 What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg # 4. Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin and Sam Blond, ex-CRO of Brex, on the Future of AI-Driven Growth # 5.

Growth 84

Growth Go To Market Product Sales 84

SaaStr

NOVEMBER 17, 2024

What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg #3. Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth # 4. Selling Your Startup to Private Equity For Almost $300,000,000: How It Really Works with Andy Wilson CEO Logikcull and SaaStr CEO Jason Lemkin # 5.

Growth 88

Growth Go To Market Sell Sales 88

Martech

MARCH 17, 2022

Ultimately, all of these benefits result in higher success rates and shorter sales cycles, which, in turn, translates to higher revenue and growth. Here are some of the most popular questions marketers ask regarding RevOps. Maintain consistency with your RevOps growth strategy. Frequently asked questions about RevOps.

Profit margin 112

Profit margin Price Teamwork Growth 112

Sales Hacker

DECEMBER 31, 2024

Featuring hot takes from leaders at HubSpot, Brex, GitHub, and more, this compilation challenges the status quo and might just change how you think about volume vs. value, outbound sales, and hiring in 2025. New year, time to take back control – 2025 is the year of inbox zero. And 2025 is the year of inbox zero for me.

GTM 83

GTM B2B Growth Start-ups 83

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

GTM 64

GTM Drivers/motivators Legal Finance 64

Sales Hacker

SEPTEMBER 27, 2022

Take advantage of the corporate membership and enroll your entire go-to-market team in our industry-leading courses, including marketing, sales, sales development, and revenue operation Unlock you and your team’s professional potential — get started today at joinpavilion.com. Finally, Freshworks.

Quota 81

Quota Growth Commission Territory 81

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 26:54) The existential dread of being a startup founder. (37:56)

GTM 78

GTM Engineering Electricity X-functional 78

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. Go-To-Market Strategy. The organization’s plan to deliver its specified value proposition to customers to achieve a competitive market advantage. Go-To-Market Team.

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Highspot

AUGUST 26, 2024

According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. Key Takeaways Revenue operations bridges gaps between teams to drive sustainable revenue growth and achieve better business outcomes. Adapt to Market Changes What happens when there is a supply chain disruption or other market shift?

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Does it follow a PLG or Sales-Led Growth (SLG) model? Help your team close more deals.

Product 80

Product Growth GTM Hospitality 80

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance.

GTM 94

GTM Customers Non-Profits Growth 94

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 94

GTM Real Estate Represent Territory 94

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. We’ll see how this sticks through to 2025.

GTM 105

GTM Sales Growth Represent 105

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 91

GTM Construction Up-sell Cross-sell 91