Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 117

GTM Sales Pipeline Growth 117

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Martech

FEBRUARY 19, 2024

So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. Marketing cannot be on the receiving end, waiting to execute on promotion. Marketers are competing for eyeballs every single minute. dimensional research).

B2B 115

B2B Education Pitch Sports 115

Martech

FEBRUARY 16, 2024

So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. Marketing cannot be on the receiving end, waiting to execute on promotion. Marketers are competing for eyeballs every single minute. dimensional research).

B2B 110

B2B Education Pitch Sports 110

Martech

FEBRUARY 12, 2024

So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. Marketing cannot be on the receiving end, waiting to execute on promotion. Marketers are competing for eyeballs every single minute. dimensional research).

B2B 101

B2B Education Pitch Sports 101

Salesforce

JANUARY 3, 2022

As our recent Sales Summit revealed, the old ways of selling — aggressive quotas, in-person sales calls, nagging pipeline reviews — just don’t work anymore. Create a single source of truth to empower go-to-market teams. Read on: Sales Quotas Won’t Exist in 2025 — Here’s Why. John Fernandez, Senior VP of Marketing, Glia.

Growth 98

Growth Quota Intrinsic Cross-sell 98

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. Go-To-Market Strategy. The organization’s plan to deliver its specified value proposition to customers to achieve a competitive market advantage. Go-To-Market Team.

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Highspot

AUGUST 26, 2024

Marketing generates leads that don’t quite match what sales needs, sales chases targets without a clear view of what’s coming down the pipeline, and customer success struggles to keep clients happy. According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025.

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

SBI

SEPTEMBER 12, 2018

Aviso @AvisoInc Aviso is one of the industry’s most powerful forecasting and sales visibility platform with real-time sales dashboards, AI-powered forecasts, automated rollup, pipeline value predictions, and data-driven insights. The most accurate firmographic, technographic and intent data to help you build pipeline and close deals faster.

Territory 42

Territory Appointment Manufacturing CRM 42

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 109

GTM Growth B2B Pipeline 109

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In those scrappy early days, the first sales hire sets the tone for your entire go-to-market engine. Its important to avoid the common pitfall of hiring reps before having enough pipeline.

GTM 110

GTM Cross-sell Pipeline Strategize 110

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Given how tough this market is, I figured it would be valuable to break down exactly how we did it. One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline.

GTM 80

GTM Sell Pipeline Networking 80

Sales Hacker

FEBRUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. More for your eardrums Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. The 7 steps GTMfund took to oversubscribe a fundraise in the toughest market in two decades.

B2B 84

B2B GTM Cross-sell Education 84

Sales Hacker

JANUARY 7, 2025

New year, time to take back control – 2025 is the year of inbox zero. So that means I know how many months ahead I need to look at to make sure I’ve got enough pipelines. So if I look at a month or a quarter, you start and you say, okay, do we have enough pipeline? What’s your outlook for 2025?

GTM 119

GTM Sell Customers Cold Call 119

Salesforce

MAY 25, 2023

Customers don’t rely on marketing campaigns and salespeople to tell them what the product will do for them – they experience it for themselves. It’s an approach that Gartner predicts 95% of software-as-a-service (SaaS) providers will use by 2025 for new customer acquisition. Ready, set, go-to-market!

Growth 98

Growth Product Customers B2B 98

Sales Hacker

JANUARY 20, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Whats actually working to drive growth: Stay ahead in 2025 There’s a ton of talk about what isn’t working today in go-to-market. Expect 2025 to be a pivotal year for AI adoption in revenue teams.

Growth 107

Growth GTM Drivers/motivators Pitch 107

Heinz Marketing

FEBRUARY 5, 2025

New KPIs and Accountability Measures : The shift in focus has changed what marketing leaders prioritize. Metrics like pipeline velocity , marketing-influenced revenue, and sales cycle efficiency are taking precedence over vanity metrics like MQLs and social media reach. The era of unchecked spending in B2B marketing is over.

Growth 74

Growth B2B GTM Pipeline 74

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success. Pull together the team.

Strategize 78

Strategize Pitch B2B Strategic planning 78

Martech

DECEMBER 2, 2024

However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. This is where causal AI performs. Causal AI shows you how to climb it.

GTM 123

GTM Drivers/motivators Pipeline B2B 123

Martech

MARCH 4, 2025

Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation. With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams. Processing.

Drivers/motivators 121

Drivers/motivators Strategize B2B Growth 121

Sales Hacker

MARCH 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI for GTM Leaders: How to Navigate the Adoption Curve Without Getting Left Behind AI in go-to-market (GTM) is at an inflection point. Will it increase pipeline efficiency (e.g. The difference?

GTM 79

GTM CRM Represent Territory 79

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. Pipeline velocity.

B2B 120

B2B GTM Drivers/motivators Legal 120

Martech

JANUARY 29, 2025

It shows how these elements work together to deliver results, providing a clearer understanding of marketing’s impact. It fundamentally evolves how teams invest in go-to-market (GTM) strategies, enabling more intelligent, more confident decisions that drive measurable outcomes.

GTM 106

GTM Drivers/motivators Start-ups B2B 106

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 106

GTM Gambling B2B E-commerce 106

Sales Hacker

MARCH 18, 2025

And so I started to go-to-market at VMware.And the thing that was exciting for me in retrospect is that. And I really got to understand go-to-market. And most of us have to do that scaled high throughput, process in go-to-market. And they were able to have an absolutely enormous impact on the pipeline.

GTM 66

GTM Sales Pipeline Technology 66

Sales Hacker

APRIL 11, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. How to do SEO right in 2025 (hint: most companies get it wrong) What high-performing teams do differently with SEO 1. Great SEO shows up in CAC, leads, pipeline, and revenue. The future of GTM is AI-powered.

GTM 92

GTM E-commerce Cross-sell Referrals 92

Sales Hacker

MARCH 10, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Great leaders get in the weedsthey listen to calls, they review pipeline deal by deal, and they coach relentlessly. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.

GTM 74

GTM Construction Launch Quota 74

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 109

GTM Customers Non-Profits Growth 109

Sales Hacker

JANUARY 28, 2025

To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. The number one, uh, marketing service that was emerging on the internet with strong APIs was Google AdWords.

GTM 103

GTM X-functional Price Pipeline 103

Sales Hacker

DECEMBER 31, 2024

Featuring hot takes from leaders at HubSpot, Brex, GitHub, and more, this compilation challenges the status quo and might just change how you think about volume vs. value, outbound sales, and hiring in 2025. New year, time to take back control – 2025 is the year of inbox zero. And 2025 is the year of inbox zero for me.

GTM 108

GTM B2B Growth Start-ups 108

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 116

GTM Construction Up-sell Cross-sell 116

SaaStr

APRIL 1, 2025

Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. 2025 And The Rise of the Mech AE (Account Executive) 2.

GTM 83

GTM Territory Cold Call Price 83