SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less.

GTM 86

GTM Cold Call Follow-up Technology 86

Martech

FEBRUARY 16, 2024

This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. dimensional research). Get MarTech!

B2B 102

B2B Education Pitch Sports 102

Martech

FEBRUARY 19, 2024

This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. dimensional research). Get MarTech!

B2B 102

B2B Education Pitch Sports 102

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. Processing.

GTM 83

GTM Drivers/motivators Legal Finance 83

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. RevOps as a unifying force in go-to-market strategy. Companies’ go-to-market approach is becoming more complex as customer expectations change. Optimize for velocity by focusing on sellers and processes.

Growth 86

Growth Drivers/motivators Go To Market Sales 86

Salesforce

MAY 25, 2023

Customers don’t rely on marketing campaigns and salespeople to tell them what the product will do for them – they experience it for themselves. It’s an approach that Gartner predicts 95% of software-as-a-service (SaaS) providers will use by 2025 for new customer acquisition. Ready, set, go-to-market!

Growth 98

Growth Product Customers B2B 98

Martech

FEBRUARY 12, 2024

This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. dimensional research). Get MarTech!

B2B 90

B2B Education Pitch Sports 90

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Get MarTech!

GTM 126

GTM B2B Conversion Objectives and Key Results 126

Sales Hacker

NOVEMBER 8, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. A seamless onboarding process sets the tone for the entire customer relationship.

GTM 91

GTM Customers Hospitality UX 91

Martech

MARCH 17, 2022

RevOps brings together people, processes, and data from across various departments in an organization, aligning them on three common goals: Increasing profits by maximizing customer conversion and profit margin on sales. Insights allow for a consistent feedback loop regarding the above-mentioned strategies and processes.

Profit margin 116

Profit margin Price Teamwork Growth 116

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. Processing.

GTM 65

GTM Drivers/motivators Legal Finance 65

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. RevOps for Processes: Without a revenue operations process, sales organizations typically function as follows: Marketing has a process to bring in leads, who they then pass to sales.

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

Sales Hacker

SEPTEMBER 27, 2022

Commit to accurate sales forecasting, replace manual processes with real-time guidance, and unlock actionable customer intelligence that guides you and your team to win more often. Gartner predicts that by 2025, 50% of all enterprise B2B sales technology will include digital sales rooms. Finally, Freshworks.

Quota 81

Quota Growth Commission Territory 81

Highspot

AUGUST 26, 2024

It provides a unified, data-driven approach to streamline processes and scale revenue. According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. It drives consistent performance through standardized processes and clear metrics and KPIs. Revenue operations, or RevOps, is here to change that.

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) So I guess I should do a quick bio.

GTM 79

GTM Engineering Electricity X-functional 79

SBI

SEPTEMBER 12, 2018

Booth 2025. It is an all-in-one connector of enterprise-class CRM-driven processes and the tools that people actually use day-by-day. This year’s Ops-Stars will be the place to be for ops, sales and marketing pros who want to cash in on the secrets to ops success. Everstring @Everstring All the data you need to win more deals.

Territory 42

Territory Appointment Manufacturing CRM 42

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 95

GTM Customers Non-Profits Growth 95

Sales Hacker

NOVEMBER 29, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Reflection across go-to-market trends, but also on the investment front (not to mention community !).

GTM 95

GTM Real Estate Represent Territory 95

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. We’ll see how this sticks through to 2025. This dip continues through the year, though there’s a gradual recovery from mid-2023 onward.

GTM 106

GTM Sales Growth Represent 106

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 29:06) The importance of sales playbooks and codifying the sales process. (35:30) 29:06) The importance of sales playbooks and codifying the sales process. (35:30)

GTM 87

GTM Construction Up-sell Cross-sell 87