SaaStr

OCTOBER 29, 2024

From Stripe to Canva to Databricks to Dialpad and more, they are plenty at $300m-$3B ARR with strong enough growth to IPO. And plenty more at $200m+ ARR with maybe less strong growth, that still want to IPO. And so, Private-Equity backed SaaS companies may finally in 2025 say It’s Just Time. Longer is suboptimal, btu OK.

Contact 95

Contact Growth Market share Customers 95

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 94

GTM Go To Market B2C B2B 94

SaaStr

NOVEMBER 6, 2024

On the last installment of Workshop Wednesday , where we bring you some of the best SaaStr speakers live with new content and to answer your questions live on Wednesdays— SaaStr CEO and Founder Jason Lemkin and Dave Kellogg, Executive in Residence at Balderton Capital share what really matters in SaaS for 2025. Has Pricing Really Changed?

Drivers/motivators 80

Drivers/motivators Price Growth Up-sell 80

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

SaaStr

JUNE 18, 2024

So it’s hard to get a sense of just what is happening in SaaS. “B2B2B” remains in a big funk, with Salesforce projecting a decline to single-digit growth for the first time ever next year. The post Gartner: SaaS Spend is Actually Accelerating, Will Hit ~$300 Billion in 2025 appeared first on SaaStr.

Growth 107

Growth 107

Martech

APRIL 8, 2022

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

E-commerce 112

E-commerce Healthcare Drivers/motivators Represent 112

Martech

NOVEMBER 1, 2024

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 113

Growth GTM B2B Strategize 113

SaaStr

NOVEMBER 10, 2024

The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta #4. Top SaaStr Podcasts & Videos of the Week: #1. “What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg” #2. 83% Percent of You Haven’t Gotten AI SDRs to Work … Yet #5.

Pitch 112

Pitch Growth Sell Sales 112

Heinz Marketing

NOVEMBER 11, 2024

I am referring to the need to tackle marketing financial planning for 2025. Chances are your 2025 budget will be somewhat similar so take a hard look at where your spending paid off and where it didn’t and use those lessons in your planning for the new year. Working on budgets is not necessarily a marketer’s favorite task.

Campaign 88

Campaign Strategize Technology Technology 88

SaaStr

JANUARY 18, 2023

The post “Talk to You in 2025”: When There Isn’t Budget appeared first on SaaStr. This is what they tend to be really good at. Getting past all these objections. Especially — “Not Now”. note: an updated SaaStr Classic post).

Strategize 106

Strategize Contract Prospecting Up-sell 106

SaaStr

NOVEMBER 24, 2024

“Samsara’s Rise to Vertical SaaS Leader and $1B+ ARR with Samsara’s CEO and Co-Founder” #3 What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg # 4. Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin and Sam Blond, ex-CRO of Brex, on the Future of AI-Driven Growth # 5.

Growth 87

Growth Go To Market Product Sales 87

Sales Hacker

NOVEMBER 15, 2024

Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed. Three frameworks to consider.

GTM 100

GTM Cold Call Strategic partnership Follow-up 100

Martech

SEPTEMBER 9, 2022

This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . trillion by 2025. The post US martech spending set to break $20 billion this year; growth slowing appeared first on MarTech. Spending increased 20.9% in 2021, according to the report. Spending by B2B firms will rise 14.6% in 2022 and 12.4%

Growth 96

Growth B2C B2B Technology 96

SaaStr

NOVEMBER 17, 2024

What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg #3. Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth # 4. Samsara’s Rise to Vertical SaaS Leader and $1B+ ARR with Samsara’s CEO and Co-Founder # 2.

Growth 92

Growth Go To Market Sell Sales 92

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It’s an approach that Gartner predicts 95% of software-as-a-service (SaaS) providers will use by 2025 for new customer acquisition. They allow growth at scale.

Growth 98

Growth Product Customers B2B 98

Sales Hacker

NOVEMBER 8, 2024

Personalized Event Recommendations : Demonstrate a deeper understanding of customer needs by recommending relevant events that align with their growth goals. Establishing customer loyalty early is essential for long-term growth. This could mean speaking engagements, guest posts, or industry panels. Understanding gross margins.

GTM 93

GTM Customers Hospitality UX 93

Martech

DECEMBER 2, 2024

Scenarios where causal AI shines Causal AI can help marketers nail their 2025 planning. Its ability to uncover the why behind outcomes allows for smarter GTM decisions that drive pipeline efficiency, revenue growth and customer success. Causal AI shows you how to climb it.

GTM 93

GTM Drivers/motivators Pipeline B2B 93

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. During the pandemic years, many more were compelled into digital transformation. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Processing.

Price 98

Price CRM Launch Follow-up 98

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 92

Objectives and Key Results Strategize Growth Start-ups 92

SaaStr

SEPTEMBER 16, 2024

Other parts, more connected to the end-consumer economy, are seeing strong growth, from Shopify to Toast to Canva. Many have seen NRR plunge well below 100%, net new customer count slow to close to zero, and growth fall to the teens or lower. And the parts that sell “classic” B2B2B into tech are often struggling the most.

Growth 106

Growth Up-sell Closing Product 106

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Facebook and Instagram parent Meta ad revenue was up 22% last quarter.

Retail 96

Retail Represent Growth Price 96

Martech

NOVEMBER 13, 2024

Pushback against this approach is coming from marketers who believe brand building is essential to growing a business, and that without creating a message that resonates with buyers before they enter the buying cycle, growth becomes exponentially more difficult.

B2B 103

B2B B2C Lead generation Prospecting 103

Highspot

JANUARY 27, 2021

80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M. In 2020, Highspot’s accelerating customer adoption underscored the critical role enablement plays in strategic growth for enterprise companies worldwide. SEATTLE, Jan. According to Gartner, Inc., Buckley, T.

Growth 98

Growth Customers Territory Strategize 98

SaaStr

NOVEMBER 29, 2024

If you are running the same playbook in 2025 to get a job that you ran in 2021, it probably won’t work. Then, ask yourself if you are truly still willing to work. In general, public companies are hiring at a slower pace than they are growing. In 2021, it was the opposite. It’s different.

Start-ups 91

Start-ups Growth Sales 91

SaaStr

JANUARY 3, 2023

In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. Kate Ahlering, CRO at Calendly, shares how revenue operations are every CRO’s secret weapon to revolutionizing enterprise sales growth. .

Growth 91

Growth Drivers/motivators Go To Market Sales 91

Lead Fuze

NOVEMBER 10, 2023

A Quick Glance at Some Numbers… $126 billion: That’s what the entire AI industry is projected to reach by 2025. 1200%: The impressive five-year search growth achieved by Eightfold.ai, an AI startup focusing on recruitment and HR solutions. screens job candidates with AI, boasting a massive 1200% growth. applications.

Growth 52

Growth Agriculture Strategic planning Technology 52

Sales Hacker

OCTOBER 2, 2024

The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight. Check out Attention.

GTM 99

GTM Sales Pipeline Growth 99

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. Nikki Ivey, Head of Growth Development, Cultured Perspective. Read on: Sales Quotas Won’t Exist in 2025 — Here’s Why.

Growth 98

Growth Quota Intrinsic Cross-sell 98

SaaStr

AUGUST 1, 2024

There’s no question growth has slowed and gotten harder for the average B2B SaaS company. Growth for these leaders — all at scale, granted — has on average fallen to 13%, the lowest rate on record. Gartner: SaaS Spend is Actually Accelerating, Will Hit ~$300 Billion in 2025 Most apps though work just fine.

Growth 78

Growth CRM B2B Product 78

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 88

CRM Trust Service Closing 88

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI. Expand your team.

Strategic planning 117

Strategic planning Strategize Campaign Up-sell 117

SaaStr

MAY 10, 2024

ARR 23% Growth 22% Customer Growth 15% Operating Margins (non-GAAP) That’s about as good as it gets. Even as many selling software to tech have struggled, HubSpot has maintained top-tier growth. But … that doesn’t mean it got easier. B2C and B2B2C are usually ahead of B2B. The customers come and go faster.

B2C 90

B2C B2B Growth Price 90

SaaStr

JANUARY 9, 2023

Chief Creative Officer Melissa Rosenthal and Chief Growth Officer Gaurav Agarwal share the secret to ClickUp’s rapid growth through big bets and bold marketing tactics. . By 2025, more than half of the workforce will be made up of millennials and Gen Zs, with the innovative ideas they bring to the table. . The state of B2B SaaS.

Non-Profits 79

Non-Profits Growth Profit margin B2C 79

Martech

OCTOBER 1, 2024

Dig deeper: Measuring marketing’s impact: From metrics to growth Issuing FY 2025 marketing guidance As we move into 2025 budget planning, it’s time to get serious about the age-old tension between “What was your value this year?” ” and “How much should we give you next year?

X-functional 93

X-functional Finance Represent Territory 93

Martech

APRIL 18, 2023

B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. What goes into a successful ABM strategy?

B2B 95

B2B Strategize Growth Sales 95

Martech

AUGUST 19, 2021

billion by 2025, expanding at a compound annual growth rate (CAGR) of 34% between now and 2025. It hasn’t released any more recent forecasts. Meanwhile, ResearchandMarkets predicts the industry will grow to $10.3

Customers 115

Customers B2C Technology Technology 115

Sales Pop!

AUGUST 20, 2024

300% growth in businesses using AI in 5 years [ Social Shepard ] 7. Almost 100 million people will work in the AI space by 2025 [ Tidio ] 10. . $107 billion: Global market revenue forecast for AI in marketing by 2028 [ WebFX ]. 64% of businesses believe AI will increase productivity [ Forbes] 4.

Pipeline 52

Pipeline CRM B2B Presentation 52