SaaStr

OCTOBER 29, 2024

From Stripe to Canva to Databricks to Dialpad and more, they are plenty at $300m-$3B ARR with strong enough growth to IPO. And plenty more at $200m+ ARR with maybe less strong growth, that still want to IPO. And so, Private-Equity backed SaaS companies may finally in 2025 say It’s Just Time. Longer is suboptimal, btu OK.

Contact 126

Contact Growth Market share Customers 126

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Government 109

Government Technology Technology B2C 109

Martech

NOVEMBER 1, 2024

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 134

Growth GTM B2B Strategize 134

SaaStr

MARCH 13, 2025

The Traditional “Triple, Triple, Double, Double, Double” Rule is Dead for AI Startups If you’ve been in SaaS for a while, you know the classic growth rule of thumb: “Triple, Triple, Double, Double, Double.” 5 Actionable Strategies for AI Startup Growth 1. Run all three simultaneously from the start.

Growth 111

Growth Strategic partnership Contract GTM 111

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025.

GTM 108

GTM Growth B2B Pipeline 108

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 118

GTM Go To Market B2C B2B 118

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

JANUARY 8, 2025

The faster the sales process, the faster the revenue growth. Dig deeper: How to align sales and marketing for revenue growth 2. The post 5 ways to crush sales bottlenecks and accelerate deals in 2025 appeared first on MarTech. This isnt just a sales problem, either. Theyll cut down on no-shows and keep everyone on track.

CRM 120

CRM Follow-up Sales Prospecting 120

SaaStr

FEBRUARY 7, 2025

In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. But the downturn?

Legal 94

Legal Contract B2B Growth 94

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

JANUARY 14, 2025

Lessons from the past peak season to inform your 2025 plans. Whether youre a digital marketer, merchandiser, or executive, this webinar is your chance to start the year with a strategy that drives measurable growth. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech.

Retail 108

Retail A/B testing Technique Technology 108

SaaStr

FEBRUARY 24, 2025

Big AI Growth rounds are absorbing enormous amounts of capital, a record amount. And per Sapphire Ventures , 2025 is starting off similarly. year-over-year from the start of 2025 This look at VC deals overall since 2019 show the trend even more viscerally. The ones at the growth stage growing at massive rates.

B2B 97

B2B Growth Start-ups Closing 97

Membrain

JANUARY 26, 2025

Join us for an insightful conversation with Ian Richardson , co-founder and CEO of Fox and Crow Group and MSPSalesProcess.com, as he explores the world of Managed Service Providers (MSPs) in 2025. With nearly 45,000 MSPs nationwide, Ian shares his expert advice on overcoming sales barriers and attracting top talent in the industry.

Growth 111

Growth Service Conversion Customers 111

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth.

Growth 79

Growth GTM Product Government 79

SaaStr

MARCH 28, 2025

CFOs, VP Finance and Finance Leaders: Be Our VIP Guest at the 2nd Annual CFO Summit at 2025 SaaStrAnnual on May 13 with top speakers from: Andreessen Horowitz Emergence Capital OpenAI SnapLogic and more! Agenda: Tuesday, May 13, 2025 from 1 – 4:00 pm + Coffee / Drinks With CEOs: The CFO is Dead.

Finance 93

Finance Strategize Consult Growth 93

SaaStr

MARCH 2, 2025

Matt shared the three core growth tactics that transformed Rippling from cold calls in Parker Conrad’s basement to 1,500+ revenue professionals driving massive scale. And see everyone for 200+ more sessions, workshops, 1-on-1s and more like this at 2025 SaaStrAnnual.com! May 13-15 in SF Bay!! Email is easy.

Growth 80

Growth Cold Call Cross-sell Account management 80

SaaStr

JANUARY 5, 2025

But in 2025, Step Up or Step Aside. #4: 2025 Will Be Radically Different. . #2: Gong: $100k Deals Take About 70 Days to Close #3: Yes, You Need to Focus. 4: HubSpot Co-Founder and Chairman Brian Halligan on AI and SaaS, Board Meetings, and The Incumbent Advantage #5: Most SaaS Apps Are Just Getting Starting With AI.

Growth 111

Growth Meeting Start-ups Closing 111

SaaStr

NOVEMBER 10, 2024

The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta #4. Top SaaStr Podcasts & Videos of the Week: #1. “What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg” #2. 83% Percent of You Haven’t Gotten AI SDRs to Work … Yet #5.

Pitch 122

Pitch Growth Sell Sales 122

Sales Hacker

NOVEMBER 15, 2024

Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed. Three frameworks to consider.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

SaaStr

FEBRUARY 3, 2025

50 cents of compute for 500 dollars of value — Sam Altman (@sama) February 3, 2025 So just how much will AI remake classic B2B software? On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps. As growth slowed, almost everyone looked to price increases.

Price 119

Price Contact B2B Growth 119

SaaStr

DECEMBER 26, 2024

Gong has its 2025 State of Revenue out. Were ending the year in general with stronger growth that the prior year. You can grab it here. In general, the report ties to what were seeing everywhere in SaaS. Gong also looked across its entire customer base to measure deal velocity.

Closing 115

Closing B2B Growth Start-ups 115

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. “And

CRM 125

CRM Technology Technology Engineering 125

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Facebook and Instagram parent Meta ad revenue was up 22% last quarter.

Retail 114

Retail Represent Growth Price 114

SaaStr

DECEMBER 19, 2024

And while Salesforce’s growth has slowed dramatically the past 2 years, it did bounce back a bit last quarter, and its stock is up 33% this year. Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI! Salesforce and Benioff are all in on agents and AI for its platforms. They need 2,000 new sales execs for that.

Sell 124

Sell Up-sell Sales Contact 124

SaaStr

DECEMBER 9, 2024

Many top SaaS and Cloud leaders have seen growth re-accelerate. Even folks that were struggling to rebound from pandemic-fueled growth like Twilio have bounced back, to an extent at least. Twilio is now above 10% growth again. This isn’t 2020 levels of growth, but acceleration is acceleration. This is a bigger deal.

Growth 122

Growth Up-sell Pipeline Start-ups 122

SaaStr

DECEMBER 18, 2024

and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back. And it will be cash-flow positive in 2025. It will be cash-flow positive in 2025. #4.

Cross-sell 115

Cross-sell Drivers/motivators Up-sell Growth 115

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI. Expand your team.

Strategic planning 127

Strategic planning Strategize Campaign Up-sell 127

RAIN Group

JANUARY 15, 2025

Youre tasked with boosting seller performance, driving revenue growth, and delivering measurable resultsall while working with tight budgets and limited resources. In 2025, doing more with less isnt just a goal; its a survival strategy. Sales enablement leaders are under more pressure than ever.

Sales 52

Sales Growth 52

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 109

CRM Trust Service Closing 109

SaaStr

FEBRUARY 16, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to do a deep dive on some of the best sessions from past Annuals. As Atlassian was crossing $10B ARR, CRO Cameron Deatsch came to SaaStr Annual to share how they build a platform and ecosystem to fuel that growth. The common thread?

Growth 85

Growth Follow-up Start-ups Product 85

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. But sustainable growth requires a cohesive approach, where every decision about the product is made with its market fit, buyer journey, and expansion potential in mind. If not, a product-led growth (PLG) strategy may not be the right fit.

GTM 102

GTM Cross-sell Finance Price 102

SaaStr

JANUARY 25, 2025

But here’s what’s working now for top SaaS companies maximizing revenue in 2025: 1. A Key Learning: Growth vs. Pragmatism The “growth at all costs” era is over. The new playbook is about pragmatic growth. in just two years. The good news? They require a shift in thinking and the right tools.

Contract 93

Contract Growth Pipeline CRM 93

SaaStr

JUNE 18, 2024

So it’s hard to get a sense of just what is happening in SaaS. “B2B2B” remains in a big funk, with Salesforce projecting a decline to single-digit growth for the first time ever next year. The post Gartner: SaaS Spend is Actually Accelerating, Will Hit ~$300 Billion in 2025 appeared first on SaaStr.

Growth 130

Growth 130

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. During the pandemic years, many more were compelled into digital transformation. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Processing.

Price 114

Price CRM Launch Follow-up 114

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! The problem? But this approach guarantees mediocrity across the board.

Negotiate 99

Negotiate GTM Campaign Growth 99

SaaStr

MARCH 2, 2025

Sapphire Ventures: VC Deals in B2B Start 2025 Down Another -8% #4. The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin #2. Transitioning from Sales-Led to Product-Led Growth and Scaling to $100M ARR with Apollo’s CEO And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay !!

GTM 82

GTM B2B Growth Start-ups 82