Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Government 108

Government Technology Technology B2C 108

SaaStr

DECEMBER 19, 2024

So with that here are Your Top 10 New Years SaaS Resolutions for 2025: #1. This is your #1 lever to do better in 2025. #2. This is so much more important in 2025. Shopify is seeing higher e-commerce growth at almost $10B ARR (!) Dont settle for less growth than Your NRR + 20%. Not yet, at least. More here. #8.

E-commerce 79

E-commerce Healthcare Promote Launch 79

Martech

NOVEMBER 1, 2024

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 133

Growth GTM B2B Strategize 133

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 116

GTM Go To Market B2C B2B 116

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 120

Customers Government Healthcare Hospitality 120

SaaStr

JUNE 18, 2024

So it’s hard to get a sense of just what is happening in SaaS. “B2B2B” remains in a big funk, with Salesforce projecting a decline to single-digit growth for the first time ever next year. The post Gartner: SaaS Spend is Actually Accelerating, Will Hit ~$300 Billion in 2025 appeared first on SaaStr.

Growth 103

Growth 103

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% At that growth rate, influencer marketing will outpace both digital and social media ad spend growth in the U.S., The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year. Email: Business email address Sign me up!

Networking 117

Networking Strategize Growth B2B 117

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Retail 95

Retail CRM B2B Education 95

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 89

Go To Market Negotiate High impact Territory 89

SaaStr

OCTOBER 29, 2024

From Stripe to Canva to Databricks to Dialpad and more, they are plenty at $300m-$3B ARR with strong enough growth to IPO. And plenty more at $200m+ ARR with maybe less strong growth, that still want to IPO. And so, Private-Equity backed SaaS companies may finally in 2025 say It’s Just Time. Longer is suboptimal, btu OK.

Contact 93

Contact Growth Market share Customers 93

Martech

DECEMBER 16, 2024

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. The time to act is now.

Trust 119

Trust Campaign Growth Pipeline 119

Martech

SEPTEMBER 9, 2022

This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . trillion by 2025. The post US martech spending set to break $20 billion this year; growth slowing appeared first on MarTech. Spending increased 20.9% in 2021, according to the report. Spending by B2B firms will rise 14.6% in 2022 and 12.4%

Growth 110

Growth B2C B2B Technology 110

SaaStr

DECEMBER 2, 2024

So I’m signing up for 2025. I know, or at least I hope, many of you are building your 2025 plans now. As founders, though, maybe be honest if growth has slowed: do you still matter? If not, what would it take in 2025 to actually matter again? I think SaaStr itself still matters. Many will be very tactical.

B2B 114

B2B Growth Start-ups Conversion 114

Highspot

JANUARY 27, 2021

80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M. In 2020, Highspot’s accelerating customer adoption underscored the critical role enablement plays in strategic growth for enterprise companies worldwide. SEATTLE, Jan. According to Gartner, Inc., Buckley, T.

Growth 98

Growth Customers Territory Strategize 98

SaaStr

JANUARY 18, 2023

The post “Talk to You in 2025”: When There Isn’t Budget appeared first on SaaStr. This is what they tend to be really good at. Getting past all these objections. Especially — “Not Now”. note: an updated SaaStr Classic post).

Contract 100

Contract Strategize Prospecting Up-sell 100

SaaStr

JANUARY 5, 2025

But in 2025, Step Up or Step Aside. #4: 2025 Will Be Radically Different. . #2: Gong: $100k Deals Take About 70 Days to Close #3: Yes, You Need to Focus. 4: HubSpot Co-Founder and Chairman Brian Halligan on AI and SaaS, Board Meetings, and The Incumbent Advantage #5: Most SaaS Apps Are Just Getting Starting With AI.

Growth 93

Growth Meeting Start-ups Closing 93

Martech

NOVEMBER 13, 2024

Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025.

Retail 108

Retail Technology Technology Growth 108

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It’s an approach that Gartner predicts 95% of software-as-a-service (SaaS) providers will use by 2025 for new customer acquisition. They allow growth at scale.

Growth 98

Growth Product Customers B2B 98

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025.

GTM 56

GTM Growth B2B Pipeline 56

Martech

DECEMBER 20, 2024

” Smith also talked about the fast growth of retail media and CTV. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.”

Retail 113

Retail Networking Clients Follow-up 113

SaaStr

NOVEMBER 6, 2024

On the last installment of Workshop Wednesday , where we bring you some of the best SaaStr speakers live with new content and to answer your questions live on Wednesdays— SaaStr CEO and Founder Jason Lemkin and Dave Kellogg, Executive in Residence at Balderton Capital share what really matters in SaaS for 2025. Has Pricing Really Changed?

Drivers/motivators 77

Drivers/motivators Price Growth Up-sell 77

Martech

JANUARY 14, 2025

Lessons from the past peak season to inform your 2025 plans. Whether youre a digital marketer, merchandiser, or executive, this webinar is your chance to start the year with a strategy that drives measurable growth. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech.

Retail 61

Retail A/B testing Technique Technology 61

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. “And

CRM 124

CRM Technology Technology Engineering 124

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Facebook and Instagram parent Meta ad revenue was up 22% last quarter.

Retail 114

Retail Represent Growth Price 114

SaaStr

NOVEMBER 10, 2024

The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta #4. Top SaaStr Podcasts & Videos of the Week: #1. “What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg” #2. 83% Percent of You Haven’t Gotten AI SDRs to Work … Yet #5.

Pitch 106

Pitch Growth Sell Sales 106

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI. Expand your team.

Strategic planning 128

Strategic planning Strategize Campaign Up-sell 128

Martech

AUGUST 19, 2021

billion by 2025, expanding at a compound annual growth rate (CAGR) of 34% between now and 2025. It hasn’t released any more recent forecasts. Meanwhile, ResearchandMarkets predicts the industry will grow to $10.3

Customers 120

Customers B2C Technology Technology 120

Sales Hacker

NOVEMBER 15, 2024

Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed. Three frameworks to consider.

GTM 98

GTM Cold Call Strategic partnership Follow-up 98

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. Nikki Ivey, Head of Growth Development, Cultured Perspective. Read on: Sales Quotas Won’t Exist in 2025 — Here’s Why.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 108

CRM Trust Service Closing 108

SaaStr

DECEMBER 26, 2024

Gong has its 2025 State of Revenue out. Were ending the year in general with stronger growth that the prior year. You can grab it here. In general, the report ties to what were seeing everywhere in SaaS. Gong also looked across its entire customer base to measure deal velocity.

Closing 92

Closing B2B Growth Start-ups 92

SaaStr

JANUARY 1, 2025

78% of you see 2025 being better than 2024: In most of B2B, it may never be as easy as 2H’20 and 2021. 2025 should be (even) better. TL;DR: It Sure Feels Like It) The post 78% Of You Are More Bullish About 2025 Than 2024 appeared first on SaaStr. But the “downturn”, where there was one, is behind us.

B2B 80

B2B Start-ups Growth 80

Salesforce

JANUARY 6, 2025

Hit the ground trailblazing in 2025! Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025? Every new Trailhead badge completed between January 1-31, 2025, counts as one entry for a chance to win* a mystery prize box (1 of 100). What is Seize the Trail?

Launch 124

Launch Start-ups Drivers/motivators Follow-up 124

Martech

DECEMBER 9, 2024

Key Stats: The GroupM report highlights the following numbers: 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7% Digital share: Digital ads (including streaming, online news, and magazines) could make up 82% of total revenue in 2025. next year and a further 3% in 2025. Whats next?

Advertising/ Marketing 117

Advertising/ Marketing Growth Follow-up Presentation 117

SaaStr

DECEMBER 19, 2024

And while Salesforce’s growth has slowed dramatically the past 2 years, it did bounce back a bit last quarter, and its stock is up 33% this year. Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI! Salesforce and Benioff are all in on agents and AI for its platforms. They need 2,000 new sales execs for that.

Sell 99

Sell Up-sell Sales Contact 99

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. During the pandemic years, many more were compelled into digital transformation. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Processing.

Price 114

Price CRM Launch Follow-up 114