Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. PLG and SLG arent competitors, theyre partners in growth. Many make this shift reactively rather than strategically.

Growth 79

Growth GTM Product Government 79

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. New year, time to take back control – 2025 is the year of inbox zero.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 112

GTM Real Estate Represent Territory 112

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The 4 key considerations for aligning product and GTM strategy to drive growth 1. acquisition by Adobe.

GTM 102

GTM Cross-sell Finance Price 102

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 26:54) The existential dread of being a startup founder. (37:56)

GTM 102

GTM Engineering Electricity X-functional 102

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMfund hosted an inaugural event called The GTM Workshop x Founders this week (some photos here ).

Cold Call 71

Cold Call GTM Objection handling Sales 71

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. The problem?

Negotiate 99

Negotiate GTM Campaign Growth 99

SaaStr

DECEMBER 6, 2024

SaaStr 2025 is May 13-15 Lemkin (@jasonlk) November 11, 2024 So theres a quiet trend Ive observed for a while but didnt want to call a trend. And its even harder for folks running unicorns and close-to-unicorns that have seen growth slow radically. Andy had to reboot the entire sales team and GTM, and reboot the product.

GTM 116

GTM Start-ups Growth Closing 116

SaaStr

MARCH 2, 2025

The 2021 GTM Playbook Is Mostly Dead. Sapphire Ventures: VC Deals in B2B Start 2025 Down Another -8% #4. The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin #2. It’s your chance to catch up on the best and more popular from SaaStr this week! Top Posts: #1.

GTM 82

GTM B2B Growth Start-ups 82

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. We’ll see how this sticks through to 2025. to 3 years.

GTM 123

GTM Sales Growth Represent 123

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If we are able to spend it with much better effectiveness and leverage, the swing in our opportunity cost could be a lot more than 2X.”

GTM 102

GTM Drivers/motivators Legal Finance 102

Sales Hacker

FEBRUARY 3, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. S-Curve Bets: Three experiments designed to unlock future growth beyond the current year.

GTM 67

GTM Objectives and Key Results Quota Real Estate 67

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. And of course, close deals faster 2025 is the year of inbox zero for me. com slash GTM. Now that’s superhuman.

GTM 85

GTM Pitch Up-sell Contact 85

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline.

GTM 79

GTM Sell Pipeline Networking 79

Sales Hacker

NOVEMBER 1, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product-Channel Fit: Finding the Right Growth Strategy for Your Product We often hear product- market fit, but not often enough is the importance of product- channel fit emphasized.

Product 102

Product Growth GTM Hospitality 102

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If we are able to spend it with much better effectiveness and leverage, the swing in our opportunity cost could be a lot more than 2X.”

GTM 89

GTM Drivers/motivators Legal Finance 89

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Sales Hacker

DECEMBER 13, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. For product-led growth (PLG) or smaller deal sizes, the benefits may diminish. Lets get into it.

GTM 108

GTM Customers Sales Growth 108

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 115

GTM Sales Pipeline Growth 115

Highspot

AUGUST 26, 2024

According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. Key Takeaways Revenue operations bridges gaps between teams to drive sustainable revenue growth and achieve better business outcomes. Revenue operations, or RevOps, is here to change that.

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

Sales Hacker

FEBRUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMfund Toolkit We asked the GTMfund community of GTM leaders whats on their reading list right now.

B2B 82

B2B GTM Cross-sell Education 82

ConversionXL

JANUARY 22, 2020

About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. But GTM is still critical to overcome its enduring limitations. They also overcome several challenges that, Gartner predicts , could cause 80% of marketers to abandon personalization efforts by 2025. This is where GTM comes in.

GTM 110

GTM Objectives and Key Results Campaign Follow-up 110

Sales Hacker

JANUARY 20, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. After reviewing every single 2024 answer, weve distilled the 6 biggest themes shaping revenue growth today. The answer?

Growth 105

Growth GTM Drivers/motivators Pitch 105

Partners in Excellence

MARCH 20, 2025

“They are meeting their quotas and our growth goals,” came the response. Is it integrated into your GTM/customer engagement strategies? They had changed their GTM strategies and were targeting different sets of customers. “Where are they struggling? What is the performance shortfall?” ” I ask.

GTM 121

GTM Real Estate Objectives and Key Results Objection handling 121

Sales Hacker

DECEMBER 31, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube To wrap up 2024, we’ve got a spicy episode! New year, time to take back control – 2025 is the year of inbox zero. And 2025 is the year of inbox zero for me. 6:29) The second theme: the future of outbound. (7:12)

GTM 107

GTM B2B Growth Start-ups 107

Martech

JANUARY 27, 2025

Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you.

GTM 94

GTM Non-Profits Networking B2B 94

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams. But data is more than just a tool it’s redefining marketing itself.

Drivers/motivators 117

Drivers/motivators Strategize B2B Growth 117

Heinz Marketing

FEBRUARY 5, 2025

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Looking Back: The Growth-at-All-Costs Era Just two years ago, the B2B market was fueled by a growth at all costs mentality. The Shift to Efficient Growth: Market Signals and Key Indicators The past two years have seen a significant pivot toward efficiency and profitability.

Growth 73

Growth B2B GTM Pipeline 73

Sales Hacker

MARCH 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The GTM AI adoption curve: where do you stand? AI adoption in GTM isnt random. The difference?

GTM 78

GTM CRM Represent Territory 78

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Dig deeper: What do C-level execs think of their GTM strategies? Technology that enables growth instead of creating complexity. In 2025, the right questions cut straight to reality. Reality looks different. Processing.

Finance 107

Finance SQL GTM Campaign 107

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.

GTM 115

GTM B2B Drivers/motivators Legal 115

Martech

DECEMBER 2, 2024

Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. Up to 56% of companies missed revenue targets in 2024, according to GTM Partners. Scenarios where causal AI shines Causal AI can help marketers nail their 2025 planning. The result?

GTM 120

GTM Drivers/motivators Pipeline B2B 120

Sales Hacker

NOVEMBER 8, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Personalized Event Recommendations : Demonstrate a deeper understanding of customer needs by recommending relevant events that align with their growth goals.

GTM 111

GTM Customers Hospitality UX 111

Martech

FEBRUARY 5, 2025

I recently read a paper, “ In 2025, AI wont just assist salespeople it will replace them.” ” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. This approach doesnt generate growth. Automating workflows that delay the launch of GTM programs.

B2B 121

B2B GTM Presentation Growth 121

SaaStr

MARCH 31, 2025

SaaStr AI is the theme (not that original I know but), and roughly half our content will be on the intersection of B2B and AI, and half on GTM in today’s world. So this year’s SaaStr Annual May 13-15 in SF Bay is going to be bigger, better and even more AI than last year.

GTM 52

GTM B2B Networking Price 52

Martech

JANUARY 29, 2025

It fundamentally evolves how teams invest in go-to-market (GTM) strategies, enabling more intelligent, more confident decisions that drive measurable outcomes. While genAI finds patterns and correlations in data, causal AI goes much further by: Identifying cause-and-effect relationships across marketing and GTM efforts.

GTM 102

GTM Drivers/motivators Start-ups B2B 102

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. New year, time to take back control – 2025 is the year of inbox zero. Scott Barker: Hello and welcome back to the GTM podcast.

GTM 105

GTM Gambling B2B E-commerce 105