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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. The results get even better with a 5X increase by the second month. See our case study here.

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Master Your Marketing Budget: Essential Steps for Planning Ahead

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Identify key budget categories.

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The AI-powered path to smarter marketing

Martech

zettabytes in 2020 to 181 zettabytes by 2025. Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. Which markets offer untapped growth potential? trillion USB sticks. Whats driving customer churn?

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. Quickly exclude records from active lists.

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7 Top CRO Tips on Annual Planning

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Set core goals and bet on S-Curves Owners 2025 plan revolves around two key elements: Core Initiatives: A set of seven essential strategies that, if executed well, will drive the planned revenue growth (for Owner in 2025, 2x revenue growth).

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. New year, time to take back control – 2025 is the year of inbox zero.

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