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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 127
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Master Your Marketing Budget: Essential Steps for Planning Ahead

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Identify key budget categories.

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The AI-powered path to smarter marketing

Martech

zettabytes in 2020 to 181 zettabytes by 2025. Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. Which markets offer untapped growth potential? trillion USB sticks. Whats driving customer churn?

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. Quickly exclude records from active lists.

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Make Good Choices: 5 Ways to Evolve Your Retail AI Strategy

Salesforce

Some of you are looking for bottom-line improvement, some of you want top-line growth. They’re focusing their time and resources on several key areas that help them grow revenue and build relationships. That trusted data is the key to personalizing customer interactions and increasing profitability and lifetime value.

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. New year, time to take back control – 2025 is the year of inbox zero.

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