Martech

JANUARY 8, 2025

The faster the sales process, the faster the revenue growth. Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Marketing teams play a crucial role in optimizing tools, content and communication throughout the sales process.

CRM 118

CRM Follow-up Sales Prospecting 118

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025.

GTM 108

GTM Growth B2B Pipeline 108

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 116

GTM Go To Market B2C Objectives and Key Results 116

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The 5-phase framework that grew Outreach from $0 to $230M ARR Outreachs first salesperson, Mark Kosoglow , played a pivotal role in driving the companys growth from $0 to $230 million in ARR. For Outreach, that threshold was 25 deals.

GTM 108

GTM Cross-sell Pipeline Strategize 108

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Processing. Net income surged 73% to $13.465 billion.

Retail 112

Retail Represent Growth Price 112

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. Processing. “AI is reshaping marketing and martech,” they write. “And Email: Business email address Sign me up!

CRM 124

CRM Technology Technology Engineering 124

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

JULY 19, 2024

The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. You can feel the ROI slipping away in the process. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025.

Cross-sell 111

Cross-sell Growth CRM Up-sell 111

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. Processing.

CRM 107

CRM Trust Service Closing 107

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! The problem? But this approach guarantees mediocrity across the board.

Negotiate 99

Negotiate GTM Campaign Growth 99

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Processing. During the pandemic years, many more were compelled into digital transformation. That genie is out of the bottle.

Price 112

Price CRM Launch Follow-up 112

Sales Hacker

NOVEMBER 29, 2024

Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry.

GTM 112

GTM Real Estate Represent Territory 112

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. But sustainable growth requires a cohesive approach, where every decision about the product is made with its market fit, buyer journey, and expansion potential in mind. If not, a product-led growth (PLG) strategy may not be the right fit.

GTM 102

GTM Cross-sell Finance Price 102

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. Let them break rules, ignore processes and do whatever it takes to drive growth.

Pipeline 120

Pipeline Contract Growth Campaign 120

Martech

OCTOBER 1, 2024

Dig deeper: Measuring marketing’s impact: From metrics to growth Issuing FY 2025 marketing guidance As we move into 2025 budget planning, it’s time to get serious about the age-old tension between “What was your value this year?” Processing. ” and “How much should we give you next year?

X-functional 112

X-functional Finance Represent Territory 112

SaaStr

MARCH 26, 2025

The conversation explored Google Clouds rapid growth, its AI-first approach, and what the future holds for the cloud ecosystem. While AI is at the forefront of every conversation, Google Clouds growth extends beyond that. In the last three to four years, we won a lot of business through single workloads, Sarah shared. The next step?

Growth 59

Growth Drivers/motivators Government Finance 59

SaaStr

FEBRUARY 3, 2025

Enterprise buyers: Need predictability in pricing Want to buy solutions, not features Require modularity and customization Have completely different procurement processes The key is to repackage your components into enterprise-ready solutions. The Metrics That Matter Have Changed Dramatically The “growth at all costs” era is dead.

Hospitality 111

Hospitality Price Manufacturing Engineering 111

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.

Growth 60

Growth Campaign Presentation Trust 60

Martech

FEBRUARY 21, 2025

With the integration of genAI and a focus on cross-functional collaboration, MMM is set to become an essential tool in the marketing arsenal, driving strategic growth and success in 2025 and beyond. Processing. The post Unlocking the power of marketing mix modeling solutions appeared first on MarTech.

Finance 113

Finance Drivers/motivators Technique Contract 113

Martech

JANUARY 7, 2025

You can use tools like Google Natural Language Processing or OpenAI embeddings to understand the relationship between tools.) Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content. Processing. Lets use a marketing automation platform as an example.

B2B 108

B2B Engineering Education Trust 108

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Processing. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 125

Customers A/B testing Click Through Rate Legal 125

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. AI tools dont just process data; they tie it to business outcomes by finding opportunities that were previously invisible, says Durraze. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. Processing.

Objectives and Key Results 101

Objectives and Key Results CRM Drivers/motivators Campaign 101

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. New year, time to take back control – 2025 is the year of inbox zero. What’s your outlook for 2025? Scott Barker: Yeah, that makes sense.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Set core goals and bet on S-Curves Owners 2025 plan revolves around two key elements: Core Initiatives: A set of seven essential strategies that, if executed well, will drive the planned revenue growth (for Owner in 2025, 2x revenue growth).

GTM 67

GTM Objectives and Key Results Quota Real Estate 67

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Processing. Line those up sooner in the season.

Niche 98

Niche Retail Promote Follow-up 98

SaaStr

JANUARY 18, 2023

It can’t strategically improve sales software, financial software, quoting software, recruiting software, QA processes, call center software, etc. It’s too much business process change in one year. The post “Talk to You in 2025”: When There Isn’t Budget appeared first on SaaStr. Certainly not all in one year.

Contract 126

Contract Strategize Prospecting Up-sell 126

SaaStr

MARCH 6, 2025

All the questions still hold today, but I wanted to update them for 2025. Bear in mind, you need to give the candidates enough data about the company (ARR, growth, # of folks, motion, etc) so they can answer. And if all they talk about is process? Use this updated script for hiring that first VP of Sales. Dashboards?

Quota 75

Quota Sales Up-sell Lead generation 75

Martech

NOVEMBER 21, 2024

Dig deeper: How marketing leaders can transform marketing from a support function to a growth driver Rethinking ROMI: Risk and opportunity in marketing investment Dealing effectively with risk will be pivotal to your success in 2025. Processing. That acceptance of ‘not knowing’ is not going to continue for much longer.”

GTM 102

GTM Drivers/motivators Legal Finance 102

Martech

NOVEMBER 6, 2024

These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. How it helps you This update consolidates your webinar registration process within HubSpot, allowing you to use HubSpot landing pages and forms to manage sign-ups for Microsoft Teams webinars.

Objectives and Key Results 111

Objectives and Key Results CRM Contact Pipeline 111

Martech

FEBRUARY 29, 2024

The increases were driven by huge growth in its data cloud segment. ” The customer relationship management company expects single-digit revenue growth for the 2025 fiscal year. Business email address Subscribe Processing. Its profit of $1.47 In your inbox.

Growth 108

Growth Non-Profits Customer Relationship Management Relationship Management 108

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% compound annual growth rate. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? Include IT early in the evaluation processes. Processing.

Finance 97

Finance Technology Technology Drivers/motivators 97

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The actual list building process was difficult. Its easier said than done because this part of the process doesnt always feel like selling or fundraising. Your process is a reflection of your product (fund).

GTM 79

GTM Sell Pipeline Networking 79

Martech

NOVEMBER 21, 2024

Dig deeper: How marketing leaders can transform marketing from a support function to a growth driver Rethinking ROMI: Risk and opportunity in marketing investment Dealing effectively with risk will be pivotal to your success in 2025. Processing. That acceptance of ‘not knowing’ is not going to continue for much longer.”

GTM 89

GTM Drivers/motivators Legal Finance 89

SaaStr

JANUARY 3, 2023

In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. Kate Ahlering, CRO at Calendly, shares how revenue operations are every CRO’s secret weapon to revolutionizing enterprise sales growth. .

Growth 105

Growth Drivers/motivators Go To Market Sales 105

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It’s an approach that Gartner predicts 95% of software-as-a-service (SaaS) providers will use by 2025 for new customer acquisition. They allow growth at scale.

Growth 98

Growth Product Customers B2B 98

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. It might seem that complexity is an unavoidable byproduct of martech’s continued growth. Dig deeper: Will AI agents conduct the martech orchestra in 2025? Processing. It just might be.

Objectives and Key Results 94

Objectives and Key Results Government Technology Technology 94

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The accidental discovery the unification of sales and customer success delivered outsized results by creating a cohesive customer journey, aligning internal teams, and driving sustainable growth. Lets get into it.

GTM 108

GTM Customers Sales Growth 108