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Marketers link AI to revenue growth and plan to increase 2025 investments

Martech

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. 52% said AI skills will be much more important for hiring in 2025. Processing.

Growth 98
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The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta 

SaaStr

A CMO panel consisting of the CMO of Snowflake , Denise Persson, CMO of Carta Nicole Baer, and the VP of Marketing at LinkedIn for Sales, Gail Moody-Byrd all answer Carilu Dietrick’s questions, CMO and advisor formerly at Atlassian, about all things growth for 2025. Now, the next phase of growth is coming from multiproduct adoption.

Growth 94
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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 82
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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 121
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“Talk to You in 2025”: When There Isn’t Budget

SaaStr

It can’t strategically improve sales software, financial software, quoting software, recruiting software, QA processes, call center software, etc. It’s too much business process change in one year. The post “Talk to You in 2025”: When There Isn’t Budget appeared first on SaaStr. Certainly not all in one year.

Contract 101
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Build Customer Loyalty in the First 30 Days

Sales Hacker

Personalized Event Recommendations : Demonstrate a deeper understanding of customer needs by recommending relevant events that align with their growth goals. A seamless onboarding process sets the tone for the entire customer relationship. Establishing customer loyalty early is essential for long-term growth.

GTM 90