Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 119

Customers Government Healthcare Hospitality 119

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth?

Growth 98

Growth Product Customers B2B 98

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Retail 92

Retail CRM B2B Education 92

SaaStr

DECEMBER 2, 2024

You are lucky if your initial product still matters 5 years in. And you are even luckier if your initial product is even relevant 10 years in. So I’m signing up for 2025. I know, or at least I hope, many of you are building your 2025 plans now. If not, what would it take in 2025 to actually matter again?

B2B 115

B2B Growth Start-ups Conversion 115

Highspot

JANUARY 27, 2021

80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M. Moreover, Forrester Research stated, “To thrive in 2021 and beyond, B2B sellers will need the right enablement tools to enhance their productivity and engage with prospects and customers in more meaningful ways.”

Growth 98

Growth Customers Territory Strategize 98

SaaStr

JANUARY 5, 2025

But in 2025, Step Up or Step Aside. #4: 2025 Will Be Radically Different. . #2: Gong: $100k Deals Take About 70 Days to Close #3: Yes, You Need to Focus. 4: HubSpot Co-Founder and Chairman Brian Halligan on AI and SaaS, Board Meetings, and The Incumbent Advantage #5: Most SaaS Apps Are Just Getting Starting With AI.

Growth 94

Growth Meeting Start-ups Closing 94

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025.

GTM 56

GTM Growth B2B Pipeline 56

SaaStr

NOVEMBER 6, 2024

On the last installment of Workshop Wednesday , where we bring you some of the best SaaStr speakers live with new content and to answer your questions live on Wednesdays— SaaStr CEO and Founder Jason Lemkin and Dave Kellogg, Executive in Residence at Balderton Capital share what really matters in SaaS for 2025.

Drivers/motivators 79

Drivers/motivators Price Growth Up-sell 79

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Facebook and Instagram parent Meta ad revenue was up 22% last quarter.

Retail 113

Retail Represent Growth Price 113

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed.

GTM 98

GTM Cold Call Strategic partnership Follow-up 98

Martech

DECEMBER 20, 2024

” Smith also talked about the fast growth of retail media and CTV. Another new horizon is the ability to use LLM capabilities to search for products and services. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. Email: Business email address Sign me up! Processing.

Retail 112

Retail Networking Clients Follow-up 112

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. “And This has ignited a new battleground, reminiscent of the age-old startup vs. incumbent struggle.

CRM 122

CRM Technology Technology Engineering 122

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct.

CRM 106

CRM Trust Service Closing 106

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

Price 114

Price CRM Launch Follow-up 114

SaaStr

DECEMBER 19, 2024

And while Salesforce’s growth has slowed dramatically the past 2 years, it did bounce back a bit last quarter, and its stock is up 33% this year. Salesforce and Benioff are all in on agents and AI for its platforms. They know they can sell it, and they need to sell it now. They need 2,000 new sales execs for that. SaaS is Back.

Sell 100

Sell Up-sell Sales Contact 100

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. Nikki Ivey, Head of Growth Development, Cultured Perspective. Read on: Sales Quotas Won’t Exist in 2025 — Here’s Why.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Salesforce

JANUARY 6, 2025

Hit the ground trailblazing in 2025! Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025? Every new Trailhead badge completed between January 1-31, 2025, counts as one entry for a chance to win* a mystery prize box (1 of 100). What is Seize the Trail?

Launch 124

Launch Start-ups Drivers/motivators Follow-up 124

SaaStr

SEPTEMBER 16, 2024

Other parts, more connected to the end-consumer economy, are seeing strong growth, from Shopify to Toast to Canva. Many have seen NRR plunge well below 100%, net new customer count slow to close to zero, and growth fall to the teens or lower. More products, more functionality. It’s brutal. The spend is still there.

Growth 112

Growth Up-sell Closing Product 112

SaaStr

JANUARY 3, 2023

In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. Kate Ahlering, CRO at Calendly, shares how revenue operations are every CRO’s secret weapon to revolutionizing enterprise sales growth. .

Growth 88

Growth Drivers/motivators Go To Market Sales 88

Martech

OCTOBER 1, 2024

Dig deeper: Measuring marketing’s impact: From metrics to growth Issuing FY 2025 marketing guidance As we move into 2025 budget planning, it’s time to get serious about the age-old tension between “What was your value this year?” Marketing, product development, IT, data science and HR are five examples.

X-functional 112

X-functional Finance Represent Territory 112

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The accidental discovery the unification of sales and customer success delivered outsized results by creating a cohesive customer journey, aligning internal teams, and driving sustainable growth. Lets get into it.

GTM 88

GTM Customers Growth Sales 88

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content.

B2B 109

B2B Engineering Education Trust 109

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 80

Objectives and Key Results Strategize Growth Start-ups 80

SaaStr

DECEMBER 18, 2024

At SaaStr Annual, Jason Lemkin, SaaStr CEO and Founder took questions from founders on everything from product-led growth to knowing when to sell your company. In this Ask Me Anything Part 2, Lemkin answers the questions: As a bootstrapped company at $35M ARR with 60% gross margins but slower growth, should we raise venture funding?

Growth 80

Growth Product Niche Up-sell 80

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. Your AI assistant is telling you which market trends are emerging, why your top product is outperforming in Europe, and even suggesting strategies to maximize next quarters growth. Its not just numbers on a screen.

Retail 52

Retail Territory Strategize Service 52

Martech

MARCH 3, 2022

Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . We gained insight into Workato’s product roadmap, technical updates, and new frameworks in addition to hearing how they will support partner growth. Source: Gartner.

Technology 98

Technology Technology Growth B2B 98

Veloxy

JULY 23, 2024

This remarkable growth underscores the critical role of AI in driving innovation and efficiency across industries. Enhance Customer Relationships By 2025, as much as 95% of customer interactions will be powered by AI. This helps increase satisfaction and loyalty which can lead to greater sales growth long-term.

Technology 130

Technology Technology Sales Healthcare 130

Sales Hacker

OCTOBER 2, 2024

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. Despite the growth, GenAI adoption is still low overall, with only 1.4%

GTM 97

GTM Sales Pipeline Growth 97

SaaStr

JANUARY 9, 2023

Chief Creative Officer Melissa Rosenthal and Chief Growth Officer Gaurav Agarwal share the secret to ClickUp’s rapid growth through big bets and bold marketing tactics. . Recognizing the current state of your product’s market is the first step to conquering it. Testing is at the heart of growth marketing.

Non-Profits 77

Non-Profits Growth Profit margin B2C 77

SaaStr

MAY 11, 2022

With 124% NRR fuels growth at scale. It fuels you for years to come, but it’s important not to rely on it for too much of your growth. Or at some point, high growth can’t last. #2. If they equal size of existing customers over time, that’s fuel for years of growth. 5 Interesting Learnings: #1.

Government 103

Government Territory Growth Customers 103

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. It helps me and the team be so much more productive. New year, time to take back control – 2025 is the year of inbox zero. Fred Viet: Yeah.

GTM 92

GTM Sell Customers Cold Call 92

SaaStr

DECEMBER 6, 2024

SaaStr 2025 is May 13-15 Lemkin (@jasonlk) November 11, 2024 So theres a quiet trend Ive observed for a while but didnt want to call a trend. And its even harder for folks running unicorns and close-to-unicorns that have seen growth slow radically. Andy had to reboot the entire sales team and GTM, and reboot the product.

GTM 100

GTM Start-ups Growth Closing 100

Martech

DECEMBER 21, 2021

Today’s hype in B2B focuses on topics like ABM, community-building, and product-led growth. billion in 2025. While advertising will continue to be one of the most effective ways to get in front of an audience quickly, it needs to be strategically aligned with other parts of the marketing mix to drive true impact.

Education 141

Education Strategize Technology Technology 141

SaaStr

DECEMBER 9, 2020

Product-market fit isn't one of them. Startups generally are either sales-focused or product-focused. But … if it yields additional growth, that lets you hire more product people #itscomplicated. A VP of Sales can solve many problems. — Jason BeKind Lemkin (@jasonlk) May 2, 2020. Series B: it better work.

Niche 108

Niche Start-ups Up-sell Gaming 108

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. For example, AI might suggest that a product discount will drive higher conversions. Which markets offer untapped growth potential? trillion USB sticks.

Objectives and Key Results 96

Objectives and Key Results CRM Drivers/motivators Campaign 96

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.

GTM 87

GTM Cold Call Follow-up Technology 87

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Line those up sooner in the season.

Niche 98

Niche Retail Promote Follow-up 98