Why account-based expansion is B2B’s next growth lever
Martech
NOVEMBER 1, 2024
Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.
Let's personalize your content