Remove 2025 Remove Growth Remove Strategize
article thumbnail

Retail media networks continue to grow: 2025 predictions

Martech

Over the last year, the RMN space saw new in-store standards and solid growth. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. This is likely to continue.

Retail 110
article thumbnail

Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone.

article thumbnail

Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Search Engine Land

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs.

article thumbnail

The influencer marketing space kicks off 2025 with another acquisition

Martech

billion in 2025, up 14.2% At that growth rate, influencer marketing will outpace both digital and social media ad spend growth in the U.S., Later made the deal thanks to a strategic investment from Summit Partners. to reach $9.29 year over year. although the share of the spend is significantly smaller. Processing.

article thumbnail

Planning Your 2025 ABX Go-To-Market Approach

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

article thumbnail

Highspot Customer Growth Surges Amid Widespread Adoption of Sales Enablement

Highspot

80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M. In 2020, Highspot’s accelerating customer adoption underscored the critical role enablement plays in strategic growth for enterprise companies worldwide. SEATTLE, Jan. According to Gartner, Inc.,

Growth 98