Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 104

GTM Go To Market B2C B2B 104

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 91

Go To Market Negotiate High impact Territory 91

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 97

Customers Government Healthcare Hospitality 97

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Retail 83

Retail CRM B2B Education 83

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . trillion by 2025. Spending increased 20.9% in 2021, according to the report.

Growth 104

Growth B2C B2B Technology 104

Martech

AUGUST 19, 2021

When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.

Customers 121

Customers B2C Technology Technology 121

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “And

CRM 110

CRM Technology Technology Engineering 110

Martech

NOVEMBER 13, 2024

Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025.

Retail 97

Retail Technology Technology Growth 97

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. These “skill byproducts” are essential to long-term success.

GTM 98

GTM Cold Call Strategic partnership Follow-up 98

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. We’ve been able to leverage technologies like Quip to ensure everyone has the insights they need [to] succeed. No more struggle.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Martech

MARCH 3, 2022

Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . We gained insight into Workato’s product roadmap, technical updates, and new frameworks in addition to hearing how they will support partner growth. Source: Gartner.

Technology 98

Technology Technology Growth B2B 98

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 81

Objectives and Key Results Strategize Growth Start-ups 81

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% At that growth rate, influencer marketing will outpace both digital and social media ad spend growth in the U.S., The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year. Email: Business email address Sign me up!

Networking 64

Networking Strategize Growth B2B 64

Heinz Marketing

NOVEMBER 11, 2024

I am referring to the need to tackle marketing financial planning for 2025. It can make sure each budgetary element—content, campaigns, and technology investments—is optimized to work together, driving cohesive demand generation throughout the fiscal year. Working on budgets is not necessarily a marketer’s favorite task.

Campaign 76

Campaign Strategize Technology Technology 76

Martech

DECEMBER 13, 2024

Dig deeper: Marketers link AI to revenue growth and plan to increase 2025 investments This study, by Invoca, showed a similar divergence according to company size. First, big companies have more resources to experiment with technology and gain a competitive edge. The second is that leaders in an organization lead.

Drivers/motivators 80

Drivers/motivators Trust Technology Technology 80

Martech

DECEMBER 21, 2021

Today’s hype in B2B focuses on topics like ABM, community-building, and product-led growth. billion in 2025. It’s that marketing operations will continue to grow in size, scope, and importance as long as the need for marketing data and technology grows. According to Statisa , global digital advertising spend will rise to $645.8

Education 141

Education Strategize Technology Technology 141

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 96

CRM Trust Service Closing 96

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. During the pandemic years, many more were compelled into digital transformation. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Processing.

Price 107

Price CRM Launch Follow-up 107

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. Your AI assistant is telling you which market trends are emerging, why your top product is outperforming in Europe, and even suggesting strategies to maximize next quarters growth. Its not just numbers on a screen.

Retail 52

Retail Territory Strategize Service 52

Sales Hacker

OCTOBER 2, 2024

The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps. Check out Attention.

GTM 97

GTM Sales Pipeline Growth 97

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Achieving this requires robust technology and a cultural shift within the organization — breaking down silos and fostering collaboration across departments.

Customers 111

Customers A/B testing Click Through Rate Legal 111

Martech

JUNE 1, 2022

Planning rapid growth. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Nevertheless, this seems like a good step to take on the path to growth. We wonder whether other marketing suites will follow the same route. Processing.Please wait.

CRM 86

CRM Growth Service Sell 86

Martech

JUNE 14, 2022

While online shopping was already primed for healthy growth over the next decade, the COVID-19 pandemic accelerated any past projections. growth rate throughout 2021. Many industry leaders assume that these online shopping habits are here to stay, especially given the projected growth in online sales year over year. Why we care.

E-commerce 106

E-commerce Retail Growth Technology 106

Martech

SEPTEMBER 27, 2021

Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. The same study also predicts that by 2025, 20 percent of direct-to-consumer revenue will come from recurring customer relationships, leading to a 10X increase in first-party data collection.

E-commerce 104

E-commerce CRM Campaign High impact 104

Hubspot

DECEMBER 14, 2022

In PwC's 2025 & Beyond: Navigating the Payments Matrix , PwC explored the ongoing transition from cash-based to cashless payment methods, the development of digital economies, and the impact of new payment trends. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.

E-commerce 92

E-commerce Retail CRM Launch 92

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.

GTM 86

GTM Cold Call Follow-up Technology 86

Martech

MAY 15, 2023

By 2025 they are expected to hit $4 billion, up from $1.8 On daily reach, every single demographic — 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 plus — have seen double-digit growth.” Patel says this technology also helps find content and content producers who are in synch with a brand’s values. billion last year.

B2B 108

B2B Launch Networking Campaign 108

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner.

GTM 126

GTM B2B Conversion Objectives and Key Results 126

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. Which markets offer untapped growth potential? The data explosion and its challenges The amount of data created globally is staggering. trillion USB sticks.

Objectives and Key Results 83

Objectives and Key Results CRM Drivers/motivators Campaign 83

Lead Fuze

NOVEMBER 10, 2023

Let’s dive deeper into how these groundbreaking technologies can give startups a major leg up. Conclusion Understanding the AI Landscape for Startups The AI terrain is immense and multifaceted, with startups taking advantage of distinct technologies to accomplish their objectives. the contributions of notable AI companies.

Growth 52

Growth Agriculture Strategic planning Technology 52

Sales Hacker

SEPTEMBER 15, 2022

But in today’s business landscape, it is nearly impossible for even the most gifted and aggressive salespeople to thrive if they are not equipped with reliable data, cutting-edge technology, and dynamic protocols to improve workflow and finetune best practices. The bottom line.

B2B 103

B2B Pitch Cold Call Commission 103

Martech

MARCH 17, 2022

More strategic use of technology : RevOps can help a company make better use of its technological resources. Ultimately, all of these benefits result in higher success rates and shorter sales cycles, which, in turn, translates to higher revenue and growth. Maintain consistency with your RevOps growth strategy.

Profit margin 116

Profit margin Price Teamwork Growth 116

SaaStr

DECEMBER 25, 2023

Macro corrections and technological disruptions spur new opportunities. Jason and Paul view past periods of macro corrections and technological disruptions as sources of tremendous investment opportunities, suggesting optimism about the current situation.

B2B 85

B2B Strategize Technology Technology 85

Search Engine Land

JULY 24, 2024

Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot. And yet, in the face of all this change, some things remain the same.

Gaming 97

Gaming Campaign Referrals Growth 97

ConversionXL

JULY 19, 2018

HR GO , an HR recruitment firm, used Sentient Ascend , AI-powered conversion optimization technology, to test 1,080 designs on their site. They experienced over 153% more conversions, according to VP of Marketing for Sentient Technologies Jeremy Miller. billion in 2025. AI usage is not going to slow down anytime soon.

Objectives and Key Results 90

Objectives and Key Results Technology Technology Represent 90

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Loop Ventures predicts that by 2025, 75% of U.S. But it is also important for those who already have an online store to keep their hand on the technological pulse: to use the tools that make the players competitive and help them develop. households will own smart speakers.

Retail 52

Retail Growth X-functional Cross-sell 52

Hubspot

OCTOBER 1, 2021

65% of sales professionals use a CRM and 97% consider sales technology “very important” or “important”, according to LinkedIn State of Sales 2020. Voice technology is critical for the evolution of SaaS tools. Technology is making it easier for salespeople to track, message, update, and notify their teams about customer data.

CRM 95

CRM Objectives and Key Results X-functional Pipeline 95