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Marketers link AI to revenue growth and plan to increase 2025 investments

Martech

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. AI adoption. Shifts in perception. Processing.

Growth 111
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Get ready for 2025 with insights from industry leaders by Edna Chavira

Martech

Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025.

Retail 107
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The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta 

SaaStr

A CMO panel consisting of the CMO of Snowflake , Denise Persson, CMO of Carta Nicole Baer, and the VP of Marketing at LinkedIn for Sales, Gail Moody-Byrd all answer Carilu Dietrick’s questions, CMO and advisor formerly at Atlassian, about all things growth for 2025. Now, the next phase of growth is coming from multiproduct adoption.

Growth 93
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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Growth trajectory Companies on a growth trajectory (e.g.,

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 92
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Planning Your 2025 ABX Go-To-Market Approach

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 132