SaaStr

MARCH 13, 2025

The Traditional “Triple, Triple, Double, Double, Double” Rule is Dead for AI Startups If you’ve been in SaaS for a while, you know the classic growth rule of thumb: “Triple, Triple, Double, Double, Double.” 5 Actionable Strategies for AI Startup Growth 1. Run all three simultaneously from the start.

Growth 111

Growth Strategic partnership Contract GTM 111

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 116

GTM Go To Market B2C Objectives and Key Results 116

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025.

GTM 108

GTM Growth B2B Pipeline 108

Martech

JANUARY 14, 2025

Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Lessons from the past peak season to inform your 2025 plans. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Save your spot here!

Retail 107

Retail A/B testing Technique Technology 107

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “And

CRM 124

CRM Technology Technology Engineering 124

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. These “skill byproducts” are essential to long-term success.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Sales Hacker

NOVEMBER 29, 2024

Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry.

GTM 112

GTM Real Estate Represent Territory 112

Martech

JULY 19, 2024

The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. million, up 23% compared to Q1 ’23.

Cross-sell 111

Cross-sell Growth CRM Up-sell 111

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 107

CRM Trust Service Closing 107

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Achieving this requires robust technology and a cultural shift within the organization — breaking down silos and fostering collaboration across departments.

Customers 125

Customers A/B testing Click Through Rate Legal 125

SaaStr

FEBRUARY 3, 2025

The Metrics That Matter Have Changed Dramatically The “growth at all costs” era is dead. Jean Dwit (Chief Business Officer at Stripe) and Lindsay Scrace (COO at Checker) have done it multiple times at companies like Google Cloud, Stripe, and Checker. In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing.

Hospitality 111

Hospitality Price Manufacturing Engineering 111

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. During the pandemic years, many more were compelled into digital transformation. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Processing.

Price 112

Price CRM Launch Follow-up 112

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.

Growth 60

Growth Campaign Presentation Trust 60

Sales Hacker

JANUARY 7, 2025

With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth. New year, time to take back control – 2025 is the year of inbox zero. Superhuman works with your existing Gmail or Outlook accounts. Fred Viet: Yeah.

GTM 117

GTM Sell Customers Cold Call 117

Veloxy

JULY 23, 2024

This remarkable growth underscores the critical role of AI in driving innovation and efficiency across industries. Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. The Predictive AI Market is estimated to reach $108.0

Technology 130

Technology Technology Sales Healthcare 130

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% compound annual growth rate. Whatever the problem, they don’t just throw technology at it. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap?

Finance 97

Finance Technology Technology Drivers/motivators 97

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. Which markets offer untapped growth potential? The data explosion and its challenges The amount of data created globally is staggering. trillion USB sticks.

Objectives and Key Results 101

Objectives and Key Results CRM Drivers/motivators Campaign 101

Martech

JANUARY 7, 2025

For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025. For those, rich media integration using videos, infographics, and charts to enhance engagement and improve content retrievability will help spur inclusion in search results.

B2B 108

B2B Engineering Education Trust 108

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . trillion by 2025. Spending increased 20.9% in 2021, according to the report.

Growth 108

Growth B2C B2B Technology 108

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies.

Objectives and Key Results 94

Objectives and Key Results Government Technology Technology 94

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Loop Ventures predicts that by 2025, 75% of U.S. But it is also important for those who already have an online store to keep their hand on the technological pulse: to use the tools that make the players competitive and help them develop. households will own smart speakers.

Retail 130

Retail Growth X-functional Cross-sell 130

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. And we expect our salespeople to understand the technology. We tend to be very technical.

Technical Sales 73

Technical Sales Inside sales Cross-sell Account management 73

Martech

AUGUST 19, 2021

When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.

Customers 117

Customers B2C Technology Technology 117

Martech

NOVEMBER 6, 2024

By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. How it helps you This feature simplifies the revenue collection process, allowing merchants to charge customers without requiring them to complete an additional online checkout.

Objectives and Key Results 111

Objectives and Key Results CRM Contact Pipeline 111

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. We’ve been able to leverage technologies like Quip to ensure everyone has the insights they need [to] succeed. No more struggle.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Sales Hacker

OCTOBER 2, 2024

The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps. Check out Attention.

GTM 115

GTM Sales Pipeline Growth 115

Martech

MARCH 3, 2022

Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . We gained insight into Workato’s product roadmap, technical updates, and new frameworks in addition to hearing how they will support partner growth. Source: Gartner.

Technology 98

Technology Technology Growth B2B 98

Martech

DECEMBER 13, 2024

Dig deeper: Marketers link AI to revenue growth and plan to increase 2025 investments This study, by Invoca, showed a similar divergence according to company size. First, big companies have more resources to experiment with technology and gain a competitive edge. The second is that leaders in an organization lead.

Drivers/motivators 101

Drivers/motivators Trust Technology Technology 101

Sales Hacker

DECEMBER 17, 2024

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Scott Barker: [26:06] I have never been part of growth like that. Guy Yalif: [4:45] Then totally.

GTM 102

GTM Engineering Electricity X-functional 102

Highspot

FEBRUARY 28, 2025

Artificial intelligence (AI) is transforming how sales teams operate, with AI-enabled teams seeing 83% higher revenue growth than teams not using AI. Take Alight, a leading cloud-based human capital technology provider. But what if you could change all that? The key is knowing exactly where AI can have the biggest impact.

Follow-up 52

Follow-up Government Sales Up-sell 52

Martech

JUNE 1, 2022

Planning rapid growth. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Nevertheless, this seems like a good step to take on the path to growth. We wonder whether other marketing suites will follow the same route. Processing.Please wait.

CRM 104

CRM Growth Service Sell 104

Martech

DECEMBER 21, 2021

Today’s hype in B2B focuses on topics like ABM, community-building, and product-led growth. billion in 2025. It’s that marketing operations will continue to grow in size, scope, and importance as long as the need for marketing data and technology grows. According to Statisa , global digital advertising spend will rise to $645.8

Education 139

Education Strategize Technology Technology 139

SaaStr

DECEMBER 25, 2023

Macro corrections and technological disruptions spur new opportunities. Jason and Paul view past periods of macro corrections and technological disruptions as sources of tremendous investment opportunities, suggesting optimism about the current situation.

B2B 115

B2B Strategize Technology Technology 115

Sales Hacker

SEPTEMBER 18, 2024

A huge thank you to Jason Saltzman and Live Data Technologies for generously allowing us to tap into their data to help surface the latest trends in go-to-market teams at startups. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. We’ll see how this sticks through to 2025. to 3 years.

GTM 123

GTM Sales Growth Represent 123

Martech

SEPTEMBER 27, 2021

Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. The same study also predicts that by 2025, 20 percent of direct-to-consumer revenue will come from recurring customer relationships, leading to a 10X increase in first-party data collection.

E-commerce 114

E-commerce CRM Campaign High impact 114