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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

GTM 104
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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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It’s time for B2B marketing to understand its GTM role

Martech

2025-26 will be the years when what you dont know will really, really hurt you. Losing patience with known and unknown unknowns These statements are key for some really big reasons: Risk is the number one issue facing many businesses in 2025. And what great GTM impact they’d be losing if they bet the money on something else.

GTM 90
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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner. This emphasizes incorporating digital strategies like conversational marketing into your overall B2B GTM strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

GTM 126
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The Hidden Costs of Efficiency

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 98
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The Future of Sales Enablement

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 87
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Why account-based expansion is B2B’s next growth lever

Martech

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Let’s revisit efficiency across these three stages.

Growth 121