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The Hidden Costs of Efficiency

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 112
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The New Rules of AI Startup Growth: 5 Key Lessons from Cohere, Together AI & Salesforce Ventures

SaaStr

Successful companies are running three motions simultaneously: Bottom-up developer adoption Top-down enterprise engagement Strategic partnerships And they’re doing it from Day 1, not sequentially like in traditional SaaS. What This Means for 2025 The AI startup playbook is being rewritten in real-time.

Growth 111