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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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A Complete Guide to Revenue Operations

Highspot

According to Gartner, 75% of the highest-growth companies will deploy a RevOps model by 2025. It focuses on key areas like deal management, territory planning, sales forecasting, CRM management, and training and development. It provides a unified, data-driven approach to streamline processes and scale revenue.

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How to Use Google Optimize & Tag Manager for Personalization

ConversionXL

About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. But GTM is still critical to overcome its enduring limitations. They also overcome several challenges that, Gartner predicts , could cause 80% of marketers to abandon personalization efforts by 2025. This is where GTM comes in.

GTM 110
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The State of GTM Jobs: Sales

Sales Hacker

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. We’ll see how this sticks through to 2025. Feedback from GTM leaders echoes this notion. to 3 years.

GTM 106
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GTMfund’s 3 Areas of Focus for Investing

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

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GTM 125: From Flip-Flops to a $500M Exit as CRO, Secrets to Scaling with Martin Roth

Sales Hacker

Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Episode Transcript Scott Barker: [0:00] Welcome to the GTM Podcast. Feeling that AI FOMO?

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