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Planning Your 2025 ABX Go-To-Market Approach

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

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Your Dashboards Are Useless, What Are Your 5 KPI's? Posted on January, 2025

Partners in Excellence

I track myself and each person on my team on three fundamental metrics: YTD performance against goal, number of high impact conversations each week (each person has a quota, mine is 6. We have a very specific definition of a high impact conversation). In our company, we have been on a similar journey.

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The Hidden Costs of Efficiency

Sales Hacker

PCF is about focusing on 1 or 2 high-impact channels. Three frameworks to consider. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Most teams try to run too many channels. Product-led SEO. A breakdown of what it is and why it’s important.

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13 HubSpot updates from December to kickstart your 2025

Martech

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. The ability to generate data-driven, custom reports ensures your team stays focused on high-impact actions to improve campaign outcomes.

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Automation, Evolved: Your New Playbook For Smarter Knowledge Work

Speaker: Frank Taliano

Our expert speaker will break down high-impact use cases, help you assess your organization's readiness, and share best practices to accelerate adoption while managing change. Register today to learn what it really takes to go from AI ambition to operational impact. 📆 May 21, 2025 at 9:30am PT, 12:30pm ET, 5:30pm GMT

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Getting the most out of first-party data with a CDP

Martech

Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. The same study also predicts that by 2025, 20 percent of direct-to-consumer revenue will come from recurring customer relationships, leading to a 10X increase in first-party data collection.

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The Complete Guide to Remote Sales

Gong.io

Gartner predicts that 80% of B2B sales interactions will occur in digital channels by 2025. Click here to get our free high-impact sales pitch template (with scripts). . The traditional sales model of meeting prospects in-person and delivering pitches is slowly dying. In-person meetings are less common.