Remove 2025 Remove High impact Remove Technology
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Planning Your 2025 ABX Go-To-Market Approach

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

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Your Dashboards Are Useless, What Are Your 5 KPI's? Posted on January, 2025

Partners in Excellence

Our technologies, now further amplified by AI give us enormous amounts of information that we can track. I track myself and each person on my team on three fundamental metrics: YTD performance against goal, number of high impact conversations each week (each person has a quota, mine is 6.

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The Hidden Costs of Efficiency

Sales Hacker

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it. Product-led SEO.

GTM 113
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13 HubSpot updates from December to kickstart your 2025

Martech

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. The ability to generate data-driven, custom reports ensures your team stays focused on high-impact actions to improve campaign outcomes.

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Automation, Evolved: Your New Playbook For Smarter Knowledge Work

Speaker: Frank Taliano

Our expert speaker will break down high-impact use cases, help you assess your organization's readiness, and share best practices to accelerate adoption while managing change. ✅ Technology Fit: Evaluating the right AI solutions for your specific business needs. . Turn complexity into clarity!

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Getting the most out of first-party data with a CDP

Martech

Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. The same study also predicts that by 2025, 20 percent of direct-to-consumer revenue will come from recurring customer relationships, leading to a 10X increase in first-party data collection.

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IT Leaders Can Unleash the Power of AI to Build a Customer Company

Salesforce

Through the power of the right AI technology, like Einstein GPT and CRM Analytics , organizations can make smarter predictions, serve up better recommendations, and generate more personalized interactions for customers — no data analyst required. Today, AI has become a priority for 67% of IT leaders.